Game-Changing Style is the premier podcast dedicated to fashion in gaming. Join us as we unveil the playbooks for building the world's greatest brands in gaming...
Fashion in Gaming Opportunities in South Korea | Episode 3
South Korea's gaming market is a burgeoning opportunity for fashion brands, driven by the country's status as the fourth largest gaming market globally, with a market size of USD 20 billion in 2024.
Learn why K-Pop stars Black Pink, Itzy and Aespa are investing in the space and how brands like Gucci, Bulgari, Ralph Lauren, and Adidas are positioning themselves in the market to enhance brand visibility and consumer engagement.
Game-Changing Style unveils the playbooks for building the world's greatest brands in gaming through digital fashion wearables and shows how you can apply them as a founder, investor, business, or professional.
Episode Sections:
1:23 South Korea Gaming Stats
2:35 Market Revenue
3:55 Leading Game Companies
5:23 Gaming Culture
6:42 K-Pop Relevance
8:55 E-Sports Market
10:55 Zepeto
12:46 Zepeto vs Roblox
14:08 Brand Collaborations
15:29 Opportunities
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18:43
Fashion in Gaming Opportunities in China | Episode 2
Discover how fashion brands capitalize on China's booming gaming market in our episode "Fashion in Gaming Opportunities in China." We investigate collaborations from Balenciaga, Louis Vuitton, Hermès, Burberry, Bulgari, and MAC Cosmetics, highlighting the wins and failures in boosting brand visibility and appeal to young consumers. Learn strategies for fashion and beauty brands to leverage gaming's cultural relevance in China, driving engagement and revenue in this dynamic merger of industries.
Game-Changing Style unveils the playbooks for building the world's greatest brands in gaming through digital fashion wearables and shows how you can apply them as a founder, investor, business, or professional.
Episode Sections:
1:16 The Chinese Fashion Market
2:23 China's Gaming Titans
3:48 Cultural Relevance
5:30 Notable Brand Collaborations
6:58 Consumer In-Game Spending
8:15 Challenges From Western Brands
9:03 The Rise of Mini Games
10:52 China's Booming E-Sports Market
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13:38
Game-Changing Style | Episode 1
Welcome to the first episode of Game-Changing Style, where we explore the exciting convergence of the fashion and gaming industries.
Learn the playbooks for building the world's greatest brands in gaming through digital fashion wearables and shows how you can apply them as a founder, investor, business, or professional.
Join us as we set the stage for a dynamic series that will revolutionize your perspective on monetization in gaming.
Game-Changing Style is the premier podcast dedicated to fashion in gaming. Join us as we unveil the playbooks for building the world's greatest brands in gaming through digital fashion wearables and show how you can apply them as a founder, investor, business, or professional.
Our discussions with industry leaders and trailblazers provide valuable insights and uncover the innovations and strategies that are shaping how digital wearables are revolutionizing brand building in the gaming industry.
Game-Changing Style is the home of the Fashion in Gaming Awards.
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