The Creative Mindset

• Bonus Track: Lightning Questions with David Charles Rodrigues - E56

  Alternative career choices? Next travel destinations? Favorite food? We welcome back David Charles Rodrigues for a fun round of lightning questions.David loves to give brands and IP the soul and longevity they deserve. His work is part of the permanent collection of the Academy Museum - he is a Sundance alumni and TriBeCa Award-winning Brazilian-American filmmaker and creative director. In 2024, he World Premiered his latest feature S/he is Still Her/e at the TriBeCa Film Festival as well as the new Apple TV series Omnivore featuring NOMA Chef Rene Redzepi. Previously, he directed and produced the Netflix original series NEYMAR: The Perfect Chaos. Selected as one of the Top Ten documentaries of 2022, according to Esquire. It was one of the most watched docu-series globally on Netflix, making it to the Top Ten in over 50 countries. The series is Executive produced by Lebron James and Maverick Carter. In 2019, he wrote and directed Airbnb's first ever feature film Gay Chorus Deep South - winner of best doc at the 2019 TriBeCa Film Festival, a silver lion at Cannes and selected to Rotten Tomatoes list of the top 20 LGBTQ films of all time. The film was sold to MTV Documentary Films as its first Oscar contender and is available on Paramount plus. It has become part of the permanent collection of the Academy Museum. David has been a Creative Director/Writer in Advertising since 2001. He has worked at top creative agencies, directly with Fortune 500 brands and his work has been recognized by all the major festivals. His latest clients include Apple, Adidas global and Google Photos. Creative directing, concepting and writing Global campaign platforms, content and product launches. Episode References:David Charles Rodrigues | InstagramDavid Charles Rodrigues | PortfolioRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Dual Careers and Maintaining Relevance as a Creative Professional - E55

  Pursuing dual career paths can be mutually beneficial and, at times, feed creativity. In this second episode with award-winning filmmaker David Charles Rodrigues, known for his work on Netflix's “Neymar: The Perfect Chaos,” we dive into how David’s dual roles in advertising and filmmaking feed into each other, the current creative industry landscape and the evolution of storytelling across different platforms. The conversation further delves into the role of advertising in the modern age and how the industry maintains its influence amidst a surge of user-generated content. David’s perspective offers a unique lens on why advertising continues to hold relevance and how creativity can inspire societal change.Timestamps:0:03 Staying Relevant in Creative Careers Amid Technological Shifts2:31 Balancing Filmmaking and Advertising for Creative and Financial Fulfillment5:30 The Cost of Being a True Artist and Parent9:54 Finding Meaning and Community in Advertising and Entertainment12:55 Exploring Film, Community Engagement, and Brand-Funded Advertising14:32 The Power of Advertising and Product in Modern Culture17:28 Bridging Entertainment and Advertising Through Original Branded Content17:56 Balancing Filmmaking and Marketing in a Changing Industry21:00 Three TakeawaysEpisode References:David Charles Rodrigues | InstagramDavid Charles Rodrigues | PortfolioRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Storytelling as Humanity’s Superpower - E54

  Could writing and storytelling be the key to self-discovery? Rei talks with award-winning filmmaker David Charles Rodrigues to hear how it was for him, and how it might inspire you too. This week’s episode dives into David’s dual career in filmmaking and advertising, highlighting his transition from a creative director at leading agencies to crafting compelling documentaries that resonate with global audiences. Throughout the conversation, David shares candid insights into his process of storytelling, emphasizing the magic of creativity and the emotional depth of his narratives.Timestamps:0:03 Balancing Dual Careers in Filmmaking and Advertising5:23 Crafting Documentaries: From Dream Characters to Unexpected Stories9:11 The Therapeutic Power of Storytelling and Writing16:42 Creativity as the Human Expression of Magic20:01 Three TakeawaysEpisode References:David Charles Rodrigues | InstagramDavid Charles Rodrigues | PortfolioRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Bonus Track: Lightning Questions with Angela Onuoha - E53

  Alternative career choices? Next travel destinations? Favorite food? We welcome back Angela Onuoha for a fun round of lightning questions.Angela is the most established and well-known trichologist and Cosmetic Chemist within the creator space. Her advocation for diversity has made her a true force for good within the beauty industry.Angela isn’t just an influencer, she is an educator who is leading input into efficacious formulations and the importance of ingredients. She is working with the globe’s leading hair care brands, advising on product diversity and launching new innovations through her own channels. As a half Nigerian, half Dutch woman who has unfortunately experienced racism first-hand, Angela has been on a journey of self-acceptance, and is on a mission to empower and inspire others. If you’re interested in exploring how brands create cultural influence, join Rei and global brand executive Ana Andjelic on their new podcast “Hitmakers: How Brands Influence Culture”. Every two weeks, Ana and Rei talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.Episode References:Angela Onuoha | InstagramHitmakers Podcast | YouTubeHitmakers Podcast | Apple PodcastsHitmakers Podcast | SpotifyRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Algorithms vs. Authenticity in Content Creation - E52

  The importance of personality and sharing well-researched knowledge outweighs the value of viral content. In this second part of Rei’s talk with trichologist and content creator Angela Onuoha, we hear about her daily routine, the strategic choices behind her content creation, and how she balances authenticity with platform algorithms. Angela breaks down her structured yet flexible schedule, emphasizing the importance of planning and adaptability in a fast-paced digital world. The conversation offers unique insights on maintaining authenticity, the challenges of content creation on platforms like Instagram and TikTok, and her aspirations for the future, using her expertise to demystify hair care science.Angela is the most established and well-known trichologist and Cosmetic Chemist within the creator space. Her advocation for diversity has made her a true force for good within the beauty industry.Angela isn’t just an influencer, she is an educator who is leading input into efficacious formulations and the importance of ingredients. She is working with the globe’s leading hair care brands, advising on product diversity and launching new innovations through her own channels. As a half Nigerian, half Dutch woman who has unfortunately experienced racism first-hand, Angela has been on a journey of self-acceptance, and is on a mission to empower and inspire others. If you’re interested in exploring how brands create cultural influence, join Rei and global brand executive Ana Andjelic on their new podcast “Hitmakers: How Brands Influence Culture”. Every two weeks, Ana and Rei talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.Timestamps:0:03 A Day in the Life of a Content Creator3:52 Balancing Content Creation and Audience Engagement Across Platforms8:21 Uniqueness in Simplifying Science and Personal Interaction10:06 Balancing Content Quality and Algorithm Challenges in Content Creation15:10 Angela Onuoha's Ambitions in Brand Collaboration and Offline Presence16:51 The Importance of Truth Over Image in Social MediaEpisode References:Angela Onuoha | InstagramHitmakers Podcast | YouTubeHitmakers Podcast | Apple PodcastsHitmakers Podcast | SpotifyRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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