Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-d...
When a Fortune 500 company needs a new leader, it turns to a well-connected headhunter who assesses candidates with psychological tests and mock TV interviews. Zachary Crockett activates his network. SOURCES:Julian Ha, partner at the executive recruiting firm Heidrick & Struggles.Jane Stevenson, global vice chair of board and CEO services at Korn Ferry. RESOURCES:"The Transformation of the CEO," by Stephen Langton, Rusty O'Kelley, Laura Sanderson, and Sean Roberts (Russell Reynolds Associates, 2024)."Executive Paywatch" (AFL-CIO, 2023)."Diversity matters even more: The case for holistic impact," by Dame Vivian Hunt, Sundiatu Dixon-Fyle, Celia Huber, María del Mar Martínez Márquez, Sara Prince, and Ashley Thomas (McKinsey & Company, 2023)."CEO Tenure Rates," by Joyce Chen (Harvard Law School Forum on Corporate Governenance, 2023)."Best Industries to Recruit for in the US" (Precision Global Consulting).
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84. Mall Cops
Security guards make malls feel safer, but what can they do when there’s trouble? Zachary Crockett observes and reports. SOURCES:Gus Parsons, mall cop in the San Diego area.David Levenberg, owner of Center Security Services. RESOURCES:"Mall of America's security team will start using facial recognition software as part of safety plan," by Derek James (CBS News, 2024)."The Problems Inside North America’s Largest Security Firm—and Third-Biggest Employer," by Alana Semuels (Time, 2023)."Malls Work on Their Security, but Keep It in the Background," by Ronda Kaysen (New York Times, 2013).Center Security Services. EXTRAS:"NYPD subway robot, Knightscope, gets sacked after two-month pilot program," by Vineet Josan (The Ticker, 2024)."The State of the American Mall," by Sapna Maheshwari (New York Times, 2021).
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83. Game Show Winnings
How do TV producers decide how much money to give away? A little psychology and a lot of math. Zachary Crockett phones a friend. SOURCES:Bowen Kerins, math teacher and former contestant on Who Wants to Be A Millionaire.Arthur Smith, CEO of A. Smith & Co. Productions and author of "Reach: Hard Lessons and Learned Truths from a Lifetime in Television."Aaron Solomon, television producer. RESOURCES:"‘The Price Is Right’ Celebrates 10,000 Episodes With Extra Big Wins for Contestants That Top Off at $100,000!" by Rosemary Rossi (Variety, 2025)."Why haven’t more game show prizes been adjusted for inflation?" by Janet Nguyen (Marketplace, 2023)."Deal or No Deal? Decision Making under Risk in a Large-Payoff Game Show," by Thierry Post, Martijn J. van den Assem, Guido Baltussen, and Richard Thaler (American Economic Review, 2008)."Why Game Shows Have Economists Glued to Their TVs," by Charles Florelle (Wall Street Journal, 2006). EXTRAS:"Bowen Kerins on Who Wants to Be a Millionaire" (2000).
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82. Chain Restaurant Recipes
A fast-food burger has to taste the same — and cost the same — thousands of times a day at restaurants across the country. Zachary Crockett mans the fryer. SOURCES:John Karangis, vice president of culinary innovation at Shake Shack.Walter Zuromski, owner and chief culinary officer of the Chef Services Group. RESOURCES:"How Shake Shack’s New Test Kitchen Is Shaping the Future of the Brand," by Stefanie Tuder (Eater, 2018). EXTRAS:"Truffles," by The Economics of Everyday Things (2023).
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Used Golf Balls (Replay)
American golfers lose 300 million balls a year — and all those bad swings are someone else’s business opportunity. Zachary Crockett hits the links. SOURCES:Todd Hutchinson, president and owner of BallHawker.Lashan Wanigatunga, founder of Two Guys With Balls. RESOURCES:"BallHawker, Challenge Enterprises Turn Wayward Golf Shots Into Successful Endeavor," Natalie Gilstrap (Clay Today, 2023)."Temecula Golf Ball Diver Nets $100,000 a Year," by Jeff Zevely (CBS8, 2022)."Golf’s Recycled Ball Market is Big Business," by Erik Matuszewski (Link, 2021)."The Inside Story of What the Original Titleist Pro V1 Launch Was Really Like," Andrew Tursky (Golf Digest, 2020)."Head of Golf Ball Retrieval Company Sentenced for Manslaughter After Diving Death at Wales Golf Course," by Alex Myers (Golf Digest, 2017)."Man Dies While Illegally Diving for Golf Balls," by Alex Myers (Golf Digest, 2015). EXTRAS:"Greg Norman Takes On the P.G.A. Tour," by People I (Mostly) Admire (2023).
Who decides which snacks are in your office’s vending machine? How much is a suburban elm tree worth, and to whom? How did Girl Scout Cookies become a billion-dollar business? In bite-sized episodes, journalist Zachary Crockett looks at quotidian things and finds amazing stories.
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