The Branding Business School Podcast

Text the show!What if you could transform from a "best kept secret" into the go-to expert in your industry? Join Victoria as she unlocks the secrets of personal branding with the renowned personal brand specialist, Roz Miller-Choice, famously known as the "Expert Maker." Discover how Roz's transition from a television reporter to a leader in personal branding has equipped her with unique insights into helping individuals stand out in a crowded market. Explore her strategies for uncovering and packaging expertise, emphasizing the power of brand positioning and differentiation.Authenticity is key to crafting a brand story that resonates, and Roz delves into the essentials of building such narratives. Using a personal anecdote, they discuss the importance of resisting AI in brand storytelling to maintain genuine connections with your audience. A compelling brand narrative goes beyond visuals, as they highlight the balance between infusing personal experiences and aligning them with business values. Learn how to reassess and tailor your services to meet the evolving needs of your audience, ensuring a brand story that not only attracts clients but truly reflects your brand's essence.As this insightful episode wraps up, Roz introduces the transformative process of her "Expert Maker" TV show, which guides individuals in becoming industry leaders. She provides practical steps for building a robust digital presence, maintaining consistent content creation, and enhancing social media strategies without compromising on quality. Whether it’s through professional styling or creating a focused digital footprint, discover how to effectively package your unique expertise in this episode.Links Mentioned in Today's Episode:Visit Roz’s Website Connect with Roz on Linked In!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!What if your website could be your top salesperson, attracting and converting leads while you sleep? Join Victoria as she shares how she transformed from a freelance website designer to the founder of BrandWell, all by harnessing the power of a high-converting website. Learn how your site can make a lasting first impression, turn visitors into loyal clients, and significantly boost your income, particularly if you're running a service-based business. Unravel the common traps of endless DIY web design that often amounts to nothing and instead focus on proven strategies that have empowered hundreds of women entrepreneurs to succeed.Discover the secrets to crafting compelling messaging and design that captivate your audience from the first glance. Victoria offers actionable insights into creating engaging headlines, effective calls to action, and leveraging social proof through testimonials. Emphasizing the benefits over features, Victoria explains how a customer-centered approach can transform your website into a vital part of your sales team. Consistency in design elements and mobile optimization are key to building trust and retaining clients. For those overwhelmed by the process, Victoria offers a special offer to listeners. Don't miss out on the opportunity to elevate your brand's online presence!Links Mentioned in Today's Episode: BrandWell Designs Apply for a Free Audit in NovemberFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!Can your pricing strategy speak to your brand? Join Victoria as she unveils the secrets to elevating your pricing game. She explores why aligning your brand with future aspirations rather than past milestones is the ultimate key to success. From a therapist whose outdated website cost her clients to actionable tips on updating your brand's online presence, you'll learn how to set expectations that justify a higher price tag. Discover the six pivotal steps to prepare your audience for increased rates without having to defend them, and how educating your audience through various channels can differentiate you from the competition.Uncover transformative stories from The Branding Business School graduates who, with a newfound brand strategy, doubled their sales by confidently raising their prices. This episode is your guide to achieving professional growth and personal satisfaction through a clear branding approach. Learn how to communicate changes with poise and prepare your market, whether you're informing loyal clients on retainer or capturing new leads. Your journey to unstoppable business success starts with understanding your brand's worth, and Victoria is here to help you make that leap. Don't miss out on the next chapter of your brand's evolution.Links Mentioned in Today's Show:Enroll in The Branding Business School Today!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!This week, join Victoria as she recounts a memorable trip with her husband, James, spanning Utah, Arizona, and Nevada. This bucket-list adventure was not only a celebration of birthdays and their wedding anniversary, but also a celebration of BrandWell’s sixth year of business! Victoria reflects on how stepping away from the demands of everyday life revitalized their marriage and reminded us of the importance of celebrating milestones. Despite initial anxieties about leaving their girls, Victoria and James embraced the adventure and discovered the joy of seizing unexpected moments.Starting this trip in the breathtaking landscapes of Zion National Park, Victoria and James hiked to Scout's Lookout and braved the Narrows. Their journey continued to Bryce Canyon, witnessing its iconic hoodoos, and then down to Page, Arizona, where they admired the iconic Horseshoe Bend and took a guided tour of the mesmerizing Antelope Canyon. When in Arizona, you can’t miss the Grand Canyon, and Victoria shares her unique glamping experience at Under Canvas with amusing anecdotes about adapting to camp-style showers. Throughout the episode, Victoria shares travel tips and reflections to inspire your own adventures.Finally, Victoria recounts a series of unfortunate yet amusing mishaps, from a shattered window to a booking error that left them without a hotel room. Despite the rocky start, everything worked out, and they enjoyed a memorable trip. Victoria shares this journey to encourage fellow entrepreneurs to celebrate their achievements and understand the critical importance of resting to foster creativity, innovation, and a renewed sense of purpose. So, join Victoria as she explores these transformative realizations and the heartwarming, and often humorous, experiences that shaped their unforgettable adventure.Links Mentioned in Today's Episode:Zion National ParkBryce Canyon National ParkHorseshoe Bend Antelope Canyon Under Canvas – Grand Canyon Hoover DamEnroll in The Branding Business School Here!View Photos of Victoria's Trip Here!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!