It’s not that simple

• GLOBALIZATION, with Anil Gupta

  There is a clear Cold War between the US and China, but it differs from the one between the US and the Soviet Union and is «far more dangerous». The warning is given by Anil Gupta, the renowned expert on globalization, emerging markets and innovation, who guarantees that China is not, in economic terms, a «pygmy» like the Soviet power was compared to the American «giant». Analysing what the specialist considers to be «the biggest geopolitical issue of our time», the expert argues that China is a «technological, industrial, economic and military power», pointing out that the relationship with the US is not really improving. In addition to the clash between superpowers, Anil Gupta says that «the growth of emerging markets» has also fuelled geopolitical tensions. While in 2000 there were 20 emerging economies, today their number has more than doubled. And the growth of these economies is expected to remain stable over the next few years, emphasizes the expert. This means that the emerging markets - China and India, but also Indonesia, Brazil and Nigeria - are becoming not only important in economic terms but also in political terms. Rated by Thinkers50 as «one of the world's most influential management thinkers», Anil Gupta recalls the risk associated with supply chains, which the pandemic has already highlighted. The case of medical equipment used in the US is paradigmatic. Over the last 20 years, most of the gloves used by US surgeons have come from China. ‘In the event of a conflict with China, ‘would the US want to be dependent on such a simple item?’. A positive aspect of globalization is technology. In this interview, Gupta considers that ‘Artificial Intelligence is the most powerful technology that mankind has ever invented’. But he reminds us of the risks associated with it in the long term. «In 50 years, will AI treat humans the way we treat ants today?». More on the topic: Official website «London Speaker Bureau» interview «Leading Authorities International» interview «The CrossroadTimes» podcast interview

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• BIOTECHNOLOGY, with Andrew Hessel

  Will we be able to programme the human genome like we programme computers? And will we be able to stop ageing or create medicines and vaccines in record time? Geneticist and synthetic biology pioneer Andrew Hessel explains how this field could transform medicine, making it possible not only to diagnose but also to cure diseases in a more effective and personalised way. Hessel draws parallels between programming a computer and programming a cell, highlighting how the manipulation of genetic code is opening doors to innovative treatments and advances in longevity. Today, DNA sequencing already plays a crucial role in medicine, but synthetic biology promises to go even further, offering the ability to alter microbes to improve health and slow down natural processes such as ageing. However, all these advances face ethical challenges. The manipulation of living organisms, especially in humans, raises questions about the limits and responsibilities of using this technology. Hessel warns of the risks of abusing synthetic biology for financial, political or religious reasons, but believes that the democratisation of these tools can be a positive force for humanity. More on the topicAndrew Hessel LinkedIn accountX account (Twitter)Synthetic Biology: Rewriting Life. Andrew Hessel at NextMed HealthThe Futurists: The First Technology with Andrew HesselTed Hesser podcast: Andrew Hessel Programming DNA - The Future of Synthetic BiologyAmy Webb & Andrew Hessel | The Genesis Machine | Talks at Google

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• THE FUTURE OF NATO, with Peter Apps

  The alliance that has ensured peace throughout most of Europe is now at the centre of all attention. «We are in a very dangerous era. The next 25 years will probably be the most challenging NATO has ever had», argues Peter Apps, global affairs columnist for Reuters and author of the book «Deterring Armageddon: a biography of NATO». In this interview, the expert is convinced that a new world conflict will be triggered by the ambition of countries that want to extend their borders by force of arms. «I think the world is probably organised enough so that we don't have a third world war by mistake. If we do, it will be because one or more countries have made a really big gamble on attempting to do what Putin has done in Ukraine», he emphasises. With Europe grappling with the war on Ukrainian soil - and on the verge of affecting NATO member countries - the continent will have to rethink its defence investment. And with Donald Trump in the White House, Europeans will have to be more autonomous in their military decisions. The future of the relationship between the US and Europe is still unclear. The expert points out that, on the one hand, it is not certain that the Europeans «will do enough to keep the Trump government on their side, to ensure continued US support». On the other hand, it is not known how tolerant the next US president will be if Europe tries to go its own way. Highlighting the importance of NATO membership for Nordic countries and Turkey, Apps predicts that the current tense environment could persist for 15, 20, or even 30 years, ushering in a kind of new Cold War. Peter Apps does, however, leave us with a message of hope for the future: «we are clearly in an era of conflict, but common sense will prevail». More on the topic:Peter Apps official websiteX account (Twitter)Substack for Peter Apps newsletterTed X LondonInterview about NATO on Dan Snow's podcastInterview with Sábado magazineInterview on the History Hack podcast

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• E-COMMERCE, with Colin Bryar

  Colin Bryar, former vice-president of Amazon and Jeff Bezos' right-hand man, shares the secrets that have transformed Amazon into the world's leading e-commerce company. In this interview, he discusses the philosophy of putting the customer at the centre of all decisions, the importance of analysing the right data to understand and respond to consumer needs, and the steps that led to the company's continuous innovation. From changes in packaging - prompted by direct customer feedback - to the emergence of Amazon Web Services, which created the cloud computing industry. In addition, he explores how customer prioritisation and the intelligent use of data have shaped the company's success in the digital marketplace. Bryar also explains how companies can apply these lessons to grow, innovate and solve real problems. In this episode of ‘It's not that simple’, discover the impact of digital transformation, the future of online commerce and the strategies that continue to position Amazon at the forefront of e-commerce and technology. More on the topic: Alcott Global interview Colin Bryar's LinkedIn Agile Education interview Q&A from the Think Like Amazon podcast Commonplace Expertise interview

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• AMERICAN ELECTIONS, with Harry Enten

  It's the tightest race for the White House in 60 years. CNN data reporter Harry Enten believes that Pennsylvania will be the state most likely to decide the outcome of the November 5 elections, where Kamala Harris and Donald Trump face off. In this interview, Harry Enten goes through the details of the American elections, explaining how the country's electoral system works, which is very different from those in force in Europe. «In the United States, there are 50 state elections - as well as those in the District of Columbia - and the winner in each of these states gets the electoral college votes allocated to that state», he explains. «If Donald Trump wins Florida with 50% of the vote, against 49% for Kamala Harris, all the electoral college votes from that state would go to Trump», he explains. Analyzing the national polls, Enten points out that they don't serve to predict possible winners, but only to show how close an election can be. And this one, in particular, he describes as «crazy». This race for the White House is particularly tight: “when you look at the decisive states, in all of them, the candidates are separated by less than 3 percentage points”. And that's unprecedented since there have been reliable polls in the US. Between now and election day, the candidates will have to bet on strategies that will guarantee them the support of undecided voters, and the political scientist assures us that it is their positions on the country's economy, their rhetoric and the reinforcement of television ads that could make the difference for those who have not yet decided their vote. More on the topic: Episodes of CNN's «Margins of Error» podcast Harry Enten's official X account Interview with Mediaite's Press Club Articles on the «Five Thirty-Eight» website Profile and content on CNN's website «The Forecast Fest» podcast (2020)

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