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It’s not that simple

Podcast It’s not that simple
Fundação Francisco Manuel dos Santos
It’s not that simple is a podcast by Francisco Manuel dos Santos Foundation dedicated to major interviews with international personalities linked to politics, e...
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Episódios Disponíveis

5 de 36
  • E-COMMERCE, with Colin Bryar
    Colin Bryar, former vice-president of Amazon and Jeff Bezos' right-hand man, shares the secrets that have transformed Amazon into the world's leading e-commerce company. In this interview, he discusses the philosophy of putting the customer at the centre of all decisions, the importance of analysing the right data to understand and respond to consumer needs, and the steps that led to the company's continuous innovation. From changes in packaging - prompted by direct customer feedback - to the emergence of Amazon Web Services, which created the cloud computing industry. In addition, he explores how customer prioritisation and the intelligent use of data have shaped the company's success in the digital marketplace. Bryar also explains how companies can apply these lessons to grow, innovate and solve real problems. In this episode of ‘It's not that simple’, discover the impact of digital transformation, the future of online commerce and the strategies that continue to position Amazon at the forefront of e-commerce and technology. More on the topic: Alcott Global interview Colin Bryar's LinkedIn Agile Education interview Q&A from the Think Like Amazon podcast Commonplace Expertise interview
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  • AMERICAN ELECTIONS, with Harry Enten
    It's the tightest race for the White House in 60 years. CNN data reporter Harry Enten believes that Pennsylvania will be the state most likely to decide the outcome of the November 5 elections, where Kamala Harris and Donald Trump face off. In this interview, Harry Enten goes through the details of the American elections, explaining how the country's electoral system works, which is very different from those in force in Europe. «In the United States, there are 50 state elections - as well as those in the District of Columbia - and the winner in each of these states gets the electoral college votes allocated to that state», he explains. «If Donald Trump wins Florida with 50% of the vote, against 49% for Kamala Harris, all the electoral college votes from that state would go to Trump», he explains. Analyzing the national polls, Enten points out that they don't serve to predict possible winners, but only to show how close an election can be. And this one, in particular, he describes as «crazy». This race for the White House is particularly tight: “when you look at the decisive states, in all of them, the candidates are separated by less than 3 percentage points”. And that's unprecedented since there have been reliable polls in the US. Between now and election day, the candidates will have to bet on strategies that will guarantee them the support of undecided voters, and the political scientist assures us that it is their positions on the country's economy, their rhetoric and the reinforcement of television ads that could make the difference for those who have not yet decided their vote. More on the topic: Episodes of CNN's «Margins of Error» podcast Harry Enten's official X account Interview with Mediaite's Press Club Articles on the «Five Thirty-Eight» website Profile and content on CNN's website «The Forecast Fest» podcast (2020)
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  • FOOD AND BRAIN, with Uma Naidoo
    How does food influence mental well-being? Nutritional psychiatrist and author of the bestseller «This Is Your Brain on Food» Uma Naidoo argues that food is not only crucial for a healthy body, but also essential for a healthy mind. And the Mediterranean diet, known for its physical health benefits, can also help combat mental disorders. According to Naidoo – who leads the first and only Nutritional and Metabolic Psychiatry Service in a US hospital – many diseases, such as diabetes or hypertension, are aggravated by a poor diet, and the same applies to mental health. She points out that «people don't associate food with mental and emotional well-being», but bad moods, lack of energy or anxiety can also sometimes be explained by «the level of sugar they eat». In this episode of «It's not that simple», the author explores how a healthy, nutrient-rich diet can significantly improve cognitive abilities. She highlights the intrinsic relationship between the brain and the gut, which share a common origin in embryonic cells, explaining how what we eat directly affects mental health. She also highlights how a high-sugar diet can feed harmful microbes in the gut, promoting inflammation processes that harm the body. Uma Naidoo stresses the importance of adopting a diet that avoids ultra-processed foods and includes a wide variety of vegetables, always adapted to each case and each reality. She also reminds us that a healthy diet is far from being synonymous with tastelessness. More on the topicHarvard Nutrition Expert: «These Foods FUEL Anxiety | Dr. Uma Naidoo x Rich Roll Podcast» «Ten Percent Happier» podcast interview Food And Mood» Imperfectly Perfect podcast interviewUma Naidoo's official website Uma Naidoo's instagram X's account
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  • AGEISM, with Ashton Applewhite
    American activist and author Ashton Applewhite tackles the issue of ageism in this «It's not that simple» interview. With an assertive approach, Applewhite shatters myths about ageing and combats ageism. The activist stresses that ageing is a natural and inevitable process and that we should look at it with a more positive outlook, because «people with positive feelings about ageing live longer».  The author of «This Chair Rocks» explains that ageism manifests itself acutely in the workplace, where both younger and older generations face marked prejudices.  Applewhite points out that ageism is also a gender issue, as women are judged more harshly in the workplace. From being seen as "too sexy" at the start of their careers to being considered "no longer attractive" as they age, discrimination against women is a constant. To combat this form of discrimination, Ashton Applewhite suggests a simple but powerful solution: «make an older or younger friend». For the activist. By calling for a cultural change about age, Applewhite continues her fight for a world without discrimination, challenging concepts and encouraging a new vision of ageing. More on the topic «Yo, Is This Ageist?» blog  Ashton Applewhite, «Addressing Ageism: Building a Better World for All Ages»   «We Can Do Hard Things: Pro-Aging: Why the Best is Yet to Come», with Ashton Applewhite  «Magnificent Midlife - How to end ageism», with Ashton Applewhite Presentation on ageism for the United Nations Interview with Brené Brown  Ted Talk «This Chair Rocks» official website
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  • CHANGING PLANET, with Peter Frankopan
    In a world increasingly defined by global environmental challenges and changes, the perspective of historian Peter Frankopan, author of the best-selling «The Silk Roads», is crucial to helping us understand a planet in constant change. In this interview, Frankopan discusses the consequences of climate change over time and highlights the importance of human resilience - a constant in human history - which is essential for human adaptation to current challenges. He also emphasizes the imminence of historical disasters and the international cooperation that is fundamental to effective crisis management. His vision offers an in-depth analysis of humanity's challenges and the strategies needed to face the new global reality. Peter Frankopan stresses the urgency of a collective response to problems, and calls for the need to prepare new generations for a world where populism and political crises are intensifying. The interview with the historian not only gives us a perspective about the future, but also reinforces the importance of learning from the past in order to better manage the present and plan for the future. More on this topic Channel 4 News interview Hedgeye interview Peter Frankopan's oficial website Podcast «I've Been Thinking», with Peter Frankopan Podcast «Wild with Sarah Wilson»
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