Sarah Ellis – Making ‘squiggly careers’ better for everyone
Episode 62Sarah Ellis – Making ‘squiggly careers’ better for everyone SUMMARYSarah Ellis is co-founder of the pioneering Amazing If company that is revolutionising the way in which people view their careers. She and her business partner Helen Tupper have written two Sunday Times best-selling books about their innovative Squiggly Careers theory. They also host the hugely popular Squiggly Careers podcast.In Episode 62 of the Nottingham Business School’s Business Leaders’ Podcast, Sarah tells Visiting Honorary Professor Mike Sassi about recognising that the traditional career ladder no longer exists... and embracing squiggly careers.INTRODUCTION• Sarah Ellis is co-founder (with her business partner Helen Tupper) of Amazing If, a company dedicated to helping people navigate modern, "squiggly careers” through coaching, workshops, and resources.• She is also co-author (with Helen Tupper) of two Sunday Times bestsellers, focusing on career development, adaptability, and professional growth.• Sarah co-hosts the Squiggly Careers podcast, providing career insights, practical advice, and interviews with industry leaders.• Sarah and Helen developed the Squiggly Careers framework, redefining career progression beyond traditional corporate ladders.• Sarah Ellis has worked in leadership roles at several major companies, including Sainsbury’s, Barclays and Boots.• Amazing If works with several global brands, including Microsoft, Unilever, and British Airways, on career development and employee growth.• The company also advocates for internal career mobility, encouraging organizations to help employees "squiggle and stay."• Sarah and Helen are passionate about continuous learning, believing in experimenting, embracing mistakes, and taking ownership of career growth.• Sarah Ellis and Helen Tupper first met when they were both undergraduates at the Nottingham Business School.LEADERSHIP TAKEAWAYS from Sarah Ellis, co-founder of the Amazing if company1. The traditional Career Ladder is outdated“We develop in different directions. We're unlearning and relearning all the time. There are more opportunities – but there are also more obstacles. Nobody climbs the ladder in a predictable way.”2. Mentorship is often key for career development“People should think of mentoring informally. Ask yourself, what do I want to learn? And then think, who can help me?”3. Clarity gives your ideas and actions impact“I would rather people know one thing, know it well and know how to use it… rather than five things where they're kind of ‘all over the place’.”4. Serendipity can shape careers“There was a brilliant lady called Lisa Thomas… She said to me, ‘Why are you not doing Amazing If full-time?’ And I realised I didn’t have a good answer. I remember thinking, ‘I'm going to be working for a long time, and I’ll always regret it if I don’t give this a go.’”5. Own your mistakes“Every mistake you make at Amazing If, you share with everyone in the company. It’s never a problem, and it works brilliantly.”6. Partnerships strengthen leadership“[Co-owner] Helen [Tupper] and I are really different… But what we have in common are our values. And that makes a huge difference in running a company together.”7. Create, don’t wait!“Don’t wait for someone to tell you what to do. Figure out what you’re interested in and take the initiative.”8. Self-reflection is the key to personal growth“Ask yourself, what matters most? If you can answer that, you can make better decisions, prioritise effectively, and communicate clearly.”9. Leaders should always be willing to share their career journeys“We assume leaders had a master plan. That’s never true. They’ve said yes to opportunities, done things that scared them, and learned along the way.”10. Curiosity fuels career progression“Any opportunity you get to spend time with people who are different from you and outside of ‘your ordinary life’ is so useful to broaden your thinking.”11. Leadership is about enabling others“The best thing a leader can do is create opportunities for others. Help them ‘squiggle and stay’ rather than feel stuck or wait for promotions that may never come.”12. Learn from every experience“Never live the same year twice. You can stick in the same job but always be thinking about how you can grow and learn.”RELATED LINKS• Sarah Ellis is co-founder – with Helen Tupper – of the Amazing If company• In 2021, Sarah Ellis and Helen Tupper delivered a seminal TED Talk about Squiggly Careers, inspiring millions with insights on career growth and adaptability. It has been watched by two million people.• In 2024 Sarah Ellis was named on the Women in Leadership Power List, showcasing top female business leaders in the UK.If you enjoyed this episode NBS Business Leaders’ Podcast with Sarah Ellis, listen to previous episodes with…• the CEO of Nottingham Building Society Sue Hayes• the Chief Marketing Officer of Boots UK Pete Markey• former Vice President of Manufacturing at Toyota Europe Marvin Cooke OBE