Disrupting Japan: Startups and Venture Capital in Japan
Tim Romero
Startups and venture capital work differently in Japan and are developing in very different ways. Disrupting Japan introduces you to some of the most important ...
A game plan for working artists to beat AI in the marketplace
Today, we are going to talk about AI, but not in the way you expect.
Today, I’m going to give creatives a solid three-point plan to beat AI in the marketplace. I’m going to explain how musicians, podcasters, authors and other artists can survive and even thrive amidst the unstoppable flood of AI generated slop we will all be forced to wade though for the foreseeable future, And to maybe do some good in the process.
It’s taken me over a year to write the script for this episode, and like so many of my solo episodes, I originally planned on it being very different from how it turned out. But sometimes the scripts takes on a life of its own, and I have to follow it to what always ends up being a far more interesting place.
Those episodes tend to be my most popular
I hope you enjoy it
Introduction
This is a solid three-point plan for beating AI in the marketplace. I’m going to explain how musicians, podcasters, authors and other artists can survive and even thrive amidst the unstoppable flood of AI we will be forced to wade though for the foreseeable future.
Artists, don’t kid yourself, generative AI is here to stay. There is no going back.
But there is a way forward.
This is a personal topic for me. I used to be a professional musician. I put myself though college playing in bars and clubs. I was Japan’s first professional podcaster. I also love generative AI and am excited about the amazing creative potential it promises.
I want to see all of these things thrive. AI will be fine, of course. It’s supported with practically unlimited funds and by lawmakers and industry leaders around the world.
Artists, however, could use a little help.
What exactly does AI create?
People asking if AI can create real art are asking the wrong question. Artists who need to put food on the table need to be asking what artistic needs AI meets in our economy.
With those parameters, let’s look at what exactly AI is creating, using podcasts as an example.
Google NotebookLM can take any textual input (your website’s FAQs, a press release, last quarter’s sales reports, anything) and create a convincing podcast from that input.
A male and a female voice will smoothly and professionally banter about the topic and tease the listener that they won’t believe what’s coming up, and they express broadcast-caliber levels of surprise and admiration over the most trivial bits of information.
It’s really good. NotebookLM has very high production standards.
But there is nothing really inside. After a minute or two, it’s just not that interesting to listen to — even when the input information was interesting.
This is because NotebookLM is incredibly good at imitating the structure and affect of a quality podcast. This is how all LLMs generate art, music, and video. They imitate a particular structure and affect, but the quality of the content is irrelevant.
Structure and affect are the logical and emotional cues that let us classify a work as a particular type of art.
The structure is the logical parameters; a pop song should be about three minutes long, it should have an identifiable melody. An image should be rectangular. An email should start with a greeting and end with a signature. Those kinds of things.
The affect is the emotional parameters. It refers to the emotional reaction we have to a given work. It’s the vibe. Rock and country covers of the same song will have a different affect. They will feel different.
Generative AI is successful today in those areas where structure and affect are important but quality is irrelevant.
Saying “quality is irrelevant” is not an insult or a backhanded way of saying that quality is poor.
The key fact is that AI-generated art (whether it is of high or low quality) excels in situations where quality is irrelevant, and human-generated art (whether it is of high or low quality) excels in situations where quality is relevant.
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33:57
Inside the government program to invest $1B into Japanese startups
The Japanese government is taking a very hands-on approach to funding startups.
Yuka Hata, Senior Managing Director of the Japan Investment Corporation (JIC) explains the kinds of startups and funds they invest in, and why.
We also talk about the two biggest challenges new Japanese VCs face, and what it’s really like for women in VC in Japan
It's a great conversation, and I think you'll enjoy it.
Show Notes
Why JIC runs private equity and venture capital funds.
Why Japanese companies struggle with secondary offerings
How Japan's low-valuation IPS hurt deep tech startups in Japan
How JIC's makes investment decisions
Why JIC is investing in foreign VC funds
The two big challenges that new Japanese VCs struggle with
How JIC is using LP investments to change Japanese VC culture
The changing role of women in Japanese VC and how JIC is supporting that change
Two reasons it’s important to attract foreign investors into Japan
What foreigners most misunderstand about Japan's startup ecosystem
A new way for Japanese founders to Go Global
Links from our Guest
Everything you ever wanted to know about Japan Investment Corporation (JIC)
JIC's award for their work on female empowerment
Connect with Yuka on LinkedIn
Transcript
Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and investors.
I'm Tim Romero and thanks for joining me.
There is a lot of debate over the role that government should play in fostering innovation. From American founders loudly demanding that the government just get the hell out of their way, while quietly bidding on government contracts and accepting millions in subsidies, to Chinese entrepreneurs double and triple checking that their business plans and public postures are well aligned with the expectations of the central government.
Japan, of course, is taking her own path.
Today we sit down with Yuka Hata, Senior Managing Director of the Japan Investment Corporation, or JIC. Now Yuka will explain all of the details in just a few minutes. But briefly JIC is a government-capitalized organization that invests in VC funds, private equity funds, and also creates its own venture funds in order to make direct startup investments.
Furthermore, JIC's mission is not just changing the economics of Japan's startup ecosystem, but changing the culture of Japan's startup ecosystem as well. And looking around, they seem to be having a real impact.
Yuka and I talk about the kinds of startups and funds that JIC invests in, the two biggest challenges that new Japanese VCs struggle with, and what it's really like for female VCs in Japan right now.
But you know, Yuka tells that story much better than I can. So, let's get right to the interview.
Interview
Tim: So, we're sitting here with Yuka Hata, the Senior Managing Director of Japan Investment Corp, or JIC. So, thanks for sitting down with us.
Yuka: Thank you. Well, thank you so much for inviting me. Such a great opportunity.
Tim: I'm delighted to finally get you on the show. We've been talking about this for a long time.
Yuka: Thank you.
Tim: Well, let's start by talking a bit about JIC. So JIC, you make a lot of investments, but JIC is not really a traditional VC fund. So briefly, what is JIC? What's your mission? What do you do?
Yuka: So, JIC has been created as a government-backed investment fund in 2018, to strengthen global competitiveness of Japan's industry. JIC has a kind of strong mission to support the next generation industry in two ways. One, we have created JIC Capitals, which is a private equity fund to pursue industry consolidation and restructuring. That's more private equity play. And the other side is obviously more venture capital play to create the next strong industry out of our country. For that reason, we created a subsidiary called Venture Growth Investment, and they are providing mainly growth-stage risk capitals.
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Everything you ever wanted to know about Fintech in Japan
We live in a global financial system, but fintech innovation is surprisingly local.
Makoto Shibata, the head of FinoLab, has been leading financial innovation Japan for over 20 years, long before the term fintech existed. We talk about the evolution of Japan's fintech landscape, and which fintech sectors are facing consolidation and which are facing growth.
And we also explore Japan's rapid transition from a cash-based society to a cashless one and the startup opportunities that opens up.
It's a great conversation, and I think you'll enjoy it.
Show Notes
The critical role of a dedication fintech community
Why corporate support is still needed to succeeded in fintech in Japan
The government's push to move society away from cash
The likely fate of today's e-payment startups
Opportunities for fintech startups in the next five years
How AI is being used in Japanese banks (you won’t like it)
Advice for how startups can successfully collaborate with large financial institutions
What is preventing Japanese fintech startups from going global?
The kinds of foreign fintech startups with the best chance for success in Japan
How to know when you are at the peak of the fintech investing cycle?
What foreigners most misunderstand about Japan’s fintech markets
Links from our Guest
Everything you ever wanted to know about FinoLab
The FinoLab startup community
Connect with Makoto on LinkedIn
Friend him on Facebook
An interview with Makoto on Xtech
Ergomania article on the rise of fintech in Japan
Fortune innovation Forum on fintech in Japan [Video]
Japan FinTech Topics YouTube playlist [Japanese]
Transcript
Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs.
I'm Tim Romero and thanks for joining me.
FinTech is a broad and confusing startup sector. It's a sweeping category that encompasses everything from pragmatic and meticulous applications, like the optimization and risk management of consumer loan portfolios to the most hype driven and outrageously transparent crypto scams.
Of course, at Disrupting Japan, we focus on Japan. And so today we'll be sitting down with Makoto Shibata, the head of FinoLab and the FinoLab Fund. Now, FinoLab has been central to Japan's FinTech community for a long time, and today we're going to take a sober look at FinTech in Japan.
What's working, what's not, and what's likely to blow up in the near future.
Equally important, before running FinoLab, Makoto spent 23 years at a Japanese mega bank and was in charge of their innovation activities. So, he offers some very practical advice on how FinTech startups can partner with financial institutions in Japan. He explains why such partnerships are needed and where they can go wrong.
Makoto and I dig into how Japan is rapidly becoming a cashless society, the opportunities that trend presents for FinTech startups in Japan, and the importance and challenges of Japanese FinTech startups trying to go global and
oh, yes, we also talk about what is perhaps the worst possible business use of generative AI ever to be deployed.
But, you know, Makoto tells that story much better than I can. So, let's get right to the interview.
Interview
Tim: So, we're sitting here with Makoto Shibata of FinoLab. So, thanks for sitting down with me.
Makoto: Thank you for having me.
Tim: So, FinoLab is a community. It's much more than just the fund, but to start things out, tell me about the fund and its thesis. Who are you investing in and why?
Makoto: We started from a business community, we realized that one of the top priority startup is to raise fund. And in their early stages, they may have difficulty, and we thought that it would be good to have our own fund to support these startups. So, basically we would focus on the early stage startup in FinTech related areas. These days FinTech has become quite wide. The territory of FinTech is expanding.
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36:06
Hey Hey, It’s my birthday!
Disrupting Japan is 10 years old today!
This is a simple thank you rather than a full episode.
Thanks for listening!
Transcript
Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs.
I'm Tim Romero and thanks for joining me.
This is a very short and very special episode. It's not an episode really, more of a personal message.
You see, ten years ago today. I released the very first episode of Disrupting Japan.
And I just wanted to say thank you.
I really mean that. Independent podcasting is an incredibly personal medium and it depends on there being a real connection between the host, and the guests, and the listeners. Commercial talk shows spend a fortune creating the illusion of that connection.
And being in the center of that in real life is an honor and it’s amazing.
It’s become a cliche when the host thanks their audience and reminds them that the show would not be possible without them, but it’s different at Disrupting Japan. You really do create a big part of the show’s value. Let me explain.
It’s not about download numbers or affiliate link-clicks. I don’t sell anything and my guests aren’t selling anything on Disrupting Japan, so those metrics don’t matter much to me. However, my guests often comment on the surprisingly high quality of inbound contracts they receive after appearing on the show. These connections have resulted in a lot of new hires, and a handful of investments have been made as well.
That community, the engagement and overall quality of the listeners is a big part of the show’s value. In fact, over the years, four Japanese startup founders have told me that listening to our guests’ tell their stories on Disrupting Japan gave them the confidence to start their own startup, and that’s pretty awesome.
So, thank you!
Ten years ago I never imagined how big Disrupting Japan would become. Honestly, it kind of freaks me out sometimes. But here we are. Ten years and well over 200 episodes later, and we have over 9,000 listers in more than 150 countries around the world — including one listener from Vatican City.
Now, I have no way of knowing for sure exactly who that listener is. I mean, it could be anybody. But I like to think of it as a testament to the influential nature of Disrupting Japan’s listeners.
Building Disrupting Japan is an honor and a joy. I love putting the show together, and despite having a fairly demanding day job, I always make sure Disrupting Japan is released on schedule and is a quality show that woth the time you put into listening to it.
The show takes up a lot of weekends and evenings. I’ve done pre-interview research while in the hospital for a minor surgery. I’ve done post production editing in so many different airport lounges, and twice I’ve made a little pillow-fort in my hotel room so I would have decent acoustics to record the intro and outtro.
So, whether you are a new lister or have been a part of Disrupting Japan ever since episode 1 was released 10 years ago, thank you for taking this journey with me. Startup innovation is really starting to flourish in Japan, and we have exciting times ahead.
And most of all, thanks for listening and thank you for letting people interested in Japanese startups and VCs know about the show.
I'm Tim Romero and thanks for listening to Disrupting Japan.
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4:04
Why SaaS is growing so much faster in Japan Shinji Asada – One Capital
SaaS startup valuations and growth rates have dropped sharply in most of the world, but not in Japan.
SaaS startups are growing fast in Japan, and that trend is set to accelerate even more over the next five years.
Today Shinji Asada of One Capital explains Japan's still-untapped SaaS potential, his unique SMB and product-focused investment thesis, and the big changes that are happening in Japan's startup ecosystem.
It's a great conversation, and I think you'll enjoy it.
Show Notes
The untapped potential of SMB SaaS
Unique requirements for product collaboration software in Japan
What is will take for Japanese SaaS startups to go global
How One Capital helps its investors with digital transformation
Japanese CVCs play a different role than in the US, and that's a good thing
Why Japan SaaS valuations will continue to climb
What makes a great SaaS company
How Japanese founders have changed over the past 20 years
How they will change in the next five
How Japanese VC will (and will not) change in the next five years
What Shinji learned from doing inside sales as a VC
Links from our Guest
Everything you ever wanted to know about One Capital
The SaaS metrics tool, Projection AI
Follow Shinji on Twitter @asada23
Friend him on Facebook
Transcript
Welcome to Disrupting Japan, Straight Talk from Japan's most innovative founders and VCs.
I'm Tim Romero and thanks for joining me.
I have always been a fan of Enterprise SaaS. In fact, all of the startups I founded have been enterprise SaaS companies, and some of those were back when SaaS was called ASP.
But these days it seems that SaaS has lost a lot of its former shine and sparkle, at least in the US market. Multiples are way down for both public and private SaaS companies. We're seeing a lot of flat and even down rounds.
For the first time in a very long time, American VCs just aren't that excited about SaaS startups.
But things are very different in Japan.
Today we sit down with Shinji Asada, co-founder and general partner of One Capital. Shinji explains how SaaS in Japan has had a very different history and why it's likely going to have a very different future than it will in the West. And he brings the numbers to back that up. We also talk about why SaaS valuations continue to climb in Japan, how Japanese VCs are changing, and why Shinji spends his spare time doing inside sales for SaaS products.
But you know, Shinji tells that story much better than I can. So let's get right to the interview.
Interview
Tim: So, we're sitting here with Shinji Asada, the founder of One Capital. So, thanks for sitting down with us.
Shinji: Appreciate it.
Tim: So, Shinji, first of all, let me just congratulate you on your recently closed Fund two, which was just last month, right?
Shinji: Yeah. It was a great adventure too, because Fund two is different from Fund one. Fund one is totally, totally new, where you have to talk a lot, about track record and your strategy. And Fund two, you have a little bit of an easier life because you've started your Fund one and you've deployed most of the capital. So, you have a story to tell in a concrete manner.
Tim: I'm going to dig into that whole journey in a bit later. But right now, tell me a bit about One Capital. What's your thesis? Who are you investing in and why?
Shinji: We are a sector focused early stage Fund, focused on enterprise software. The reason is, I think Japan has a huge problem with the adoption of technology in the workforce. And I've been working at Itochu, which is a great company in a profitable large market cap growing. But the systems that I had to use was very, very old. It's on-prem customized software. You know, even under those IT system circumstances, I think corporate Japan is doing pretty well. And people didn't actually use digital workflows pre-covid because we had this thing called the Hanko, which is stamps.
Sobre Disrupting Japan: Startups and Venture Capital in Japan
Startups and venture capital work differently in Japan and are developing in very different ways. Disrupting Japan introduces you to some of the most important innovator in Japan and explains what it’s really like to be an innovator in a society that prizes conformity.