The Evolve Your Wedding Business Podcast: Marketing & Business Strategies for Wedding Professionals
Heidi Thompson
Want to grow your wedding business to 6 figures and beyond without burning out? The Evolve Your Wedding Business Podcast is here to help.Hosted by best-selling ...
Wedding Pros: How to Generate Evergreen Leads & Book More Weddings With Dana Johnson
Why Aren’t More Wedding Pros Using Pinterest to Get Consistent Leads?If you’re tired of the constant hustle for new leads and bookings, you’re not alone. Social media algorithms are unpredictable, and relying solely on Instagram or Facebook can leave you feeling stuck in an endless cycle of content creation. But what if there was a way to generate evergreen leads—ones that keep coming in, even when you're not actively posting?In this episode, I’m joined by Dana Johnson, a Pinterest expert who helps wedding pros turn Pinterest into a lead-generating machine. We’re diving into how to use Pinterest strategically, what types of content actually drive inquiries, and how to book more weddings without constantly chasing new leads.If you’ve ever wondered how to make Pinterest work for your wedding business—or if you’re sitting on a goldmine of past work that could be bringing in ideal clients—this episode is for you.🎧 Tune in now and learn how to create a Pinterest strategy that works on autopilot!Shownotes: https://evolveyourweddingbusiness.com/304***Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings. It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks. 🎧 Listen for free now: evolveyourweddingbusiness.com/secret
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Are You Marketing Your Wedding Business Like a Sleazy Pickup Artist?
Why does marketing your wedding business feel so frustrating?If you’ve ever felt like you’re chasing leads, constantly trying to “convince” couples to book you, or just not getting the response you want, there’s a good chance your marketing might be giving off sleazy pickup artist vibes—without you even realizing it.In this episode, we’re breaking down why some wedding pros struggle to attract the right clients and how small shifts in your approach can make marketing feel effortless instead of pushy. You’ll learn how to make couples excited to work with you instead of making them feel like they’re being sold to.If you want to attract more of your ideal couples without feeling like you’re begging for bookings, this episode is for you.Shownotes: http://evolveyourweddingbusiness.com/303***Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings. It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks. 🎧 Listen for free now: evolveyourweddingbusiness.com/secret
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12:44
How To Use Wedding Ads To Get More Bookings (Without Wasting Money) With Whitney Hodges & Daniela Justus
Thinking about running wedding ads but worried about wasting money? You’re not alone!So many wedding pros jump into Google or Meta ads hoping for a flood of leads, only to see their budget disappear with little to show for it. The truth is, ads can work but only if you have the right strategy in place.In this episode, I’m joined by Daniela and Whitney from Wedding Industry Ads to break down how to actually use wedding ads to get more bookings. We’re covering how to know when you’re ready for ads, the biggest mistakes that drain your budget, and how to make sure your ads attract your ideal clients (instead of price shoppers).If you’ve been wondering if wedding ads are worth it, or how to run them profitably, this episode is for you!Shownotes: http://evolveyourweddingbusiness.com/302***Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings. It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks. 🎧 Listen for free now: evolveyourweddingbusiness.com/secret
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56:25
How to Get More Wedding Bookings Without Working More Hours
Right now, couples are actively looking for their vendors, and if your marketing isn’t doing its job, they’re booking someone else.If you don’t have time to focus on your marketing so it actually attracts and helps you book your ideal clients, you’re going to miss out.Since the end of COVID, I’ve seen a clear pattern in the wedding businesses that are able to book all the weddings they want at the prices they want to charge.What’s the difference between wedding pros who are fully booked and those still struggling?It’s not working more hours. It’s not hustling harder. And it’s definitely not just doing more marketing.In this episode, we’re diving into what truly separates wedding pros who get booked out from those who feel stuck—and 3 big things that come as a result.Shownotes: http://evolveyourweddingbusiness.com/301Get your free ticket to the Wedding Business CEO Summit: http://weddingbusinessceosummit.com/***Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings. It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks. 🎧 Listen for free now: evolveyourweddingbusiness.com/secret
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The Real Reason You’re Not Booking More Weddings
Why aren’t you booking more weddings?You’re doing everything you’re supposed to do—posting on Instagram, pinning on Pinterest, maybe even blogging consistently to boost your SEO. But inquiries still feel like a trickle instead of a steady stream.I hear this all the time from frustrated wedding pros wondering why their marketing isn’t working. The truth? It all comes down to one thing.In this episode, I’m breaking down exactly what your marketing needs to do in order to book more weddings—and why simply getting more eyes on your business isn’t enough.If you’re tired of feeling stuck and ready for a marketing approach that actually works instead of wasting your time, this episode is for you.Shownotes: http://evolveyourweddingbusiness.com/300Get your free ticket to the Wedding Business CEO Summit: http://weddingbusinessceosummit.com/***Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings. It doesn’t have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks. 🎧 Listen for free now: evolveyourweddingbusiness.com/secret
Sobre The Evolve Your Wedding Business Podcast: Marketing & Business Strategies for Wedding Professionals
Want to grow your wedding business to 6 figures and beyond without burning out? The Evolve Your Wedding Business Podcast is here to help.Hosted by best-selling author and wedding business strategist Heidi Thompson, this podcast is packed with actionable tips and strategies tailored to wedding professionals like you.Whether you’re a planner, photographer, officiant, or florist, you’ll discover how to attract your dream clients, book more weddings, and build a thriving business—without working 60+ hours a week.Each episode features expert advice, success stories, and proven strategies to help you make more money and reclaim your time.Ready to take your wedding business to the next level? Tune in and visit https://www.evolveyourweddingbusiness.com for show notes, guest info, and even more free resources to grow your wedding business!
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