Sweat Equity

• World-Building 101: Create a Brand People Obsess Over

  Brand storytelling isn’t just about making good content, it’s about creating a world that people want to be part of. In this episode, we break down how brands like Jacquemus or Malbon Golf are redefining marketing through world-building, social-first content, and community-driven storytelling. Plus, we explore why voyeuristic content and brands collaboration are changing the game.Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------CHAPTERS:0:00 Intro2:06 The Power of World-Building in Branding3:10 How Jacquemus Masters the Art of World-Building5:20 Why Most Brands Get Storytelling Wrong6:26 The Fashion Industry Sets the Trends for Everyone8:39 Vision Board, Content Strategy and Guidelines11:37 Content: The Glue That Holds It All Together13:06 Alright Marketers, Listen up13:40 Malbon Golf’s Winning Formula for Brand Culture17:09 Why Every Brand Needs BTS Content18:49 Why Voyeuristic Content is Taking Over Social Media24:13 The Two Sides of World-Building: Digital & Physical27:29 Brand Collaborations: The Secret Growth Hack29:52 Turning Customers into a Real-Life Community

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  31:25
• Top 5 Marketing Strategies Your Brand Needs To Explode in 2025

  Content-led growth is the future—are you ready? In this episode, Brian breaks down how brands like Americana Pipe Dream, Tallow Grill, and Skims are mastering storytelling, nano-influencers, and social commerce to scale faster than ever. From founder-led content to TikTok Shop takeovers, this is your playbook for 2025.Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------🔥Want Free Game?Send us a picture of your Apple & Spotify reviews to [email protected] and we'll make you a playbook in a future episode.--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------CHAPTERS:0:00 Intro & Why Content is King in 2025: Adapt or Die2:45 - Founder-Led Content: Americana Pipe Dream Game-Changing Strategy4:41 Why Great Stories Sell More Products7:00 How storytelling turned Kane into a lifestyle Brand9:06 Crafting Stories That Sell10:37 Why Tallow Grill Grew 50K Followers in 6 Months13:38 Grab Attention First, Sell Later16:19 A Quick Advice for Marketers16:53 Employee-Generated Content: Meshki’s19:58 Nano Influencers: The Future of Marketing21:32 The Power of DM Automation for Selling24:20 Paid Ads Are Changing in 2025—Here’s What Works Now26:20 Why Skims’ Advertising Strategy is The Gold Standard for Paid Media.

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  29:54
• Transform Your Brand's Aesthetic in 53 Minutes

  If you think content volume is hard, you’re thinking about it all wrong. In this episode, we break down the exact strategy behind scaling high-impact content—fast. From live event activations to turning brand storytelling into a machine, Alex shares the playbook he and his team used to produce viral videos for TYR during a three-day event at Wodapalooza.Plus, the challenges of running an agency and everything you’ve ever wanted to know about Alex and Brian’s personal experiences as content creators.If you’re serious about brand storytelling and content strategy, this episode is a must-watch. Drop a comment if you have questions—we might break down your brand next.Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------CHAPTERS:00:00 Back in the Studio: What’s going on today?03:53 Wodapalooza Miami Recap With Alex: Creating a Brand Activation Strategy06:23 Using an Event to Execute a Brand Campaign07:10 TYR: How To Success in Crossfit Brand Campaign08:50 Speed is Everything: Why Brands Must Move Faster09:50 Getting Hooks From Interviews To Create Content11:50 Quick Advise for All Marketers12:23 Editing on the Fly – The Key to Viral Event Content15:31 Recap: Keys to Crushing It with Your Event Content18:13 Storytelling vs. Static Content – Why It Matters20:13 Why Brands Should Use Events to Communicate22:00 Thoughts on House Music & DJs (This Might Be Controversial)24:14 Alex’s Behind the Scenes of Wodapalooza Miami Campaign27:35 Making Crossfit Cool & Professional29:50 Hyrox, CrossFit and Other Sports – Who Wins the Fitness Game?33:18 Is All Media Content Somehow Stolen from Another?35:38 The Challenges of Running an Agency40:10 Dealing with Marketers’ Frustration: The Content Flywheel43:45 Hacks to Perform on Instagram in 202546:25 Alex and Brian's Experience as Content Creators

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  53:05
• How to Build a 9-Figure Performance Brand

  In this episode, Matt DiLorenzo, CEO of TYR, takes us behind the scenes to explore the evolution of the brand—from niche swim gear to a performance-driven athletic powerhouse.We dive into the role of grit, leadership, and what it takes to create authentic, tech-driven products that empower athletes to achieve their goals.Whether you're an entrepreneur, an athlete, or just a fan of great stories, this episode is packed with inspiration.📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------

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  46:05
• This Is How Your Brand Needs To Tell Stories

  How do brands create campaigns that fans love and rivals envy? This episode unpacks the genius behind viral hits like Corteiz, including storytelling, internal and external missions, and gamified experiences. We also dive into how modern brands thrive by aligning narratives with social media strategies. Whether you’re a marketer or entrepreneur, the insights of this episode are a game-changer.Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------CHAPTERS:00:00 - Intro & Sneak Peek of Topics4:00 – Why Training Your Brand Account Algorithm Matters06:10 - The CRTZRTW Social Media Phenomenon09:00 - Sidequests and Community Gamification11:09 - Reebok’s Tactic in CrossFit event12:55 – Creating Successful Campaigns: The hero, the moment, the medium, and the production.14:30 - The Importance of Campaign Recaps15:35 – A Good Advice for Marketers16:10 – The Surprising Puma Campaign during the 1996 Olympics18:00 – Picking the Perfect Medium24:00 – Crafting Brand Narratives That Resonate with Customers27:16 - The Difference Between Internal and External Missions30:21 – Case Study: Comparison Between a Narrative-driven Brand and One Without Storytelling.35:02 - The Impact of Marketing Touchpoints38:30 – You Need to Change Your Social Media Manager

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  40:23

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