Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you...
Tips on Navigating the Job Market and Career Uncertainty
Trying to build a freelance business while job hunting? Feeling stuck in your career and unsure of your next move? You’re not alone. In this episode, I sit down with Ashley Cohen, a brand strategist and marketing consultant, who’s in the trenches figuring it all out.We get real about what it takes to stand out as a freelancer, price your work with confidence, and actually land clients. Ashley also shares her perspective on the current job market, what hiring managers are really looking for, and how to network without feeling cringe. Whether you’re exploring freelance, looking for a full-time role, or somewhere in between, this conversation is full of honest advice to help you take your next career step—without losing your sanity.Key Takeaways:// Freelancing vs. Full-Time: The realities of balancing both and how to navigate career uncertainty.// How to charge appropriately and manage client expectations.// Trends in hiring and advice for marketing professionals.// How to position yourself for freelance work or full-time roles.// Overcoming self-doubt, staying adaptable, and keeping doors open.Connect with Ashley: LinkedInVisit Ashley’s Website: Website____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
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35:47
Marketing That Makes Your Brand Unforgettable | Katelynn Ludwig of DUDE Wipes
What does it take to build a bold, culturally relevant brand that people actually want to engage with? Katelynn Ludwig, Director of Brand Strategy at DUDE Wipes, joins me to share a peek behind the brands strategies across social media and content strategy, influencer marketing, PR, and brand activations. In this episode, Katelynn shares how DUDE Wipes keeps its audience hooked, maximizes influencer partnerships, and strategically invests in events and PR moments that drive brand awareness and sales. Plus, her best advice for marketers who want to build disruptive brands that stand out.Key Takeaways:// How paying attention to what consumers are saying can drive engagement, product innovation, and brand loyalty (social listening)// DUDE Wipes’ approach to influencer marketing—why it works and how they measure ROI// How hyper-focusing on customer needs and requests can spark product innovation and better brand communication// The power of PR and events—how strategic partnerships can drive massive brand awareness// How to build a disruptive brand that stands out in a crowded marketConnect with Katelynn: LinkedInLearn more about DUDE Wipes: WebsiteFollow DUDE Wipes.: Instagram | Tik Tok | LinkedIn#AD Explore Popular Pays____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
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35:24
How to Start a Podcast for Your Brand | Brad Chandler, Podcast Strategist
Thinking about launching a podcast for your brand but not sure where to start? This episode is your ultimate podcasting masterclass with Brad Chandler, Podcasting Strategist and Founder of Made by Varsity. We’re diving deep into why brands should be paying attention to podcasting, how to tackle the biggest hurdles, and what it takes to build a podcast that keeps listeners coming back.From choosing the right tech setup to growing your audience and optimizing for SEO, Brad shares expert insights on every step of the podcasting journey. If you're a brand marketer, entrepreneur, or content creator looking to add podcasting to your strategy, this episode is packed with actionable takeaways to get you started—before you even buy a mic.Key Takeaways:// Why podcasting builds deeper brand engagement than social media or email// The biggest roadblocks brands face when starting a podcast—and how to overcome them// SEO best practices for podcast discoverabilityConnect with Brad: LinkedInLearn more about Brad’s business.: WebsiteWatch or listen to Brad’s podcast: Made by VarsityGet Brad’s gear list: https://madebyvarsity.kit.com/podcast____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn:Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn |TikTok |Facebook
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49:39
Your 3-Step Personal Branding Framework (+ How to Own Your Career) | Sheena Hakimian of Condé Nast
Want to take control of your career? It starts with owning your personal brand, building confidence, and communicating your value—and today’s guest is here to show you how.Sheena Hakimian, marketing leader at Condé Nast and certified life coach, joins the show to break down her three-part framework for personal branding, how to clearly communicate your goals to leadership, and why becoming a problem solver is the key to career growth.Whether you’re looking to get promoted, switch industries, or simply be more intentional in your professional journey, this episode is packed with actionable advice to help you get there.Key Takeaways:// The three-part framework for building a strong personal brand// How to clearly communicate your goals to your boss or leadership team// How to boost your confidence and become your own best advocateConnect with Sheena: LinkedInLearn more about Sheena’s coaching.: WebsiteListen to Sheena’s previous MHH episode: Do These Things to Beat Imposter SyndromePopular Pays' SafeCollab Tool - Less manual digging, fewer headaches, and way more peace of mind. Check it out at PopularPays.com!____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn:Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn |TikTok |Facebook
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45:43
Content That Converts: Building Brand Loyalty & Community | Kyle Hagge of Morning Brew Inc.
How do you turn content into a thriving business? And more importantly—how do you do it while keeping your audience engaged, excited, and coming back for more?This week, we’re sitting down with Kyle Hagge, Chief of Staff at Morning Brew Inc., to dive deep into content strategy, email marketing, podcasting, and career growth in the media industry. Morning Brew has built a content empire with 15+ brands—so what’s their secret? Kyle shares the exact strategies that helped them scale, plus his best career advice for standing out in a fast-moving company.Key Takeaways:// The key to scaling a content-driven brand while maintaining trust// How to write emails people actually want to open// Why podcasting isn’t for every brand—and what to do instead// How to build community through content (plus, the difference between audience and community)// The power of “collecting the dots before connecting the dots” in your career Connect with Kyle: LinkedInLearn more about Morning Brew Inc.: Website____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn:Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn |TikTok |Facebook
Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world, launch your own business, and stay sane while advancing in your career. Join host Cassie Tucker each week as she dives into real conversations with industry guests, covering everything from marketing strategies to career growth and leadership insights—all served with a mix of inspiration and support to keep you thriving.
Learn more: https://www.marketinghappyhr.com/
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