I Do Wedding Marketing Podcast

• How Wedding Pros Can Leverage Threads for Higher Engagement with Becky Hart Ep. 158

  In this episode of I Do Wedding Marketing Podcast, I interviewed Becky Hart, the CEO of Event Crush and host of the Event Crushed Podcast. Becky Hart is an expert wedding planner with over a decade of experience, and today, we're diving into a topic neither of us have covered before—Threads.Threads is Meta’s newest social media platform integrated to Instagram, and Becky shares how wedding professionals can use it to build authentic connections, increase engagement, and even gain new clients. We discuss how Threads differs from Instagram and other social platforms, why it’s a game-changer for wedding vendors, and how to seamlessly integrate it into your marketing strategy without adding extra stress.Becky also reveals her approach to content creation on Threads, the unexpected ways it’s grown her audience, and how the platform's unique algorithm helps her reach both vendors and engaged couples. Whether you’re a wedding planner, photographer, or florist, this episode is packed with insights on how to make Threads work for your business.Follow Becky Hart:Website: https://www.eventcrush.com/about-oregon-wedding-planners/Instagram: https://www.instagram.com/eventcrush/Podcast: https://open.spotify.com/show/6wPR1cppr6unnwf5Uht3xKEmail: [email protected] the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: [email protected]

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• How to Track, Optimize & Convert using Instagram Analytics for Wedding Pros Ep. 157

  Welcome back to the I Do Wedding Marketing Podcast! This season has been amazing, and for this episode, it's just me diving deep into Instagram analytics. If you're in the wedding industry and want to understand how to track and interpret your Instagram metrics, this episode is for you.I walk you through exactly what I look for in an analytics report—what metrics matter, how to measure engagement, and why small wins like link taps and profile visits can make a big difference. I also break down how to spot high-performing content, optimize your Instagram strategy, and ensure your posts are actually driving leads.If you've ever wondered why some posts perform better than others or how to attract more of your ideal couples, you’ll love this discussion.Want a personalized deep dive into your analytics? Book a 90-minute strategy call with me at idoweddingmarketing.com to create a data-driven social media strategy tailored to your business.If you found this episode valuable, please leave a review or share it with a friend—it’s the best way to support the show!Follow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: [email protected]

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• Building Lasting Connections in the Wedding Industry with Fausto Pifferrer Ep. 156

  On this episode of I Do Wedding Marketing Podcast, I dive into a conversation with Fausto Pifferrer, a seasoned wedding industry expert with 40 years of experience in catering, event planning, and vendor networking. We explore the inspiration behind his book Temporary Friends: A Caterer’s Guide to the Perfect Day and the deep emotional connection vendors form with clients, even if only for a brief moment. Fausto shares his journey from launching his business to becoming a sought-after industry speaker and consultant. He offers invaluable advice on networking, the importance of creating tangible experiences for clients, and why handwritten testimonials hold more weight than online reviews. We discuss the evolving landscape of the wedding industry, from the impact of social media on event planning to navigating business growth in an uncertain economy. Fausto also shares his touching personal story behind the name Blue Elephant, which symbolizes his childhood imagination and drive for success. Whether you’re a planner, caterer, or wedding professional, this episode is packed with wisdom on building relationships, embracing challenges, setting boundaries and staying true to your craft. Tune in for a masterclass in authenticity and longevity in the wedding business.Follow Fausto Pifferrer:Instagram: https://www.instagram.com/blueelephantcatering/Website: https://www.blueelephantcatering.com/ Real Maine Weddings: https://realmaineweddings.com/Get a copy of his book on Amazon: Temporary Friends: A Caterer's Guide to the Perfect DayFollow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: [email protected]

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• Convert More Leads and Book More Wedding Clients with Kristen Leen Ep. 155

  In this episode, I sit down with wedding industry expert Kristen Leen to uncover the secrets behind successful venue sales, client trust-building, and creating a seamless booking experience. Kristen shares her journey from corporate sales to becoming a sought-after wedding venue consultant, working with venues across the U.S., Canada, and Australia.We dive into the biggest sales mistakes wedding professionals make, how to improve speed-to-lead responses, and why question-based selling is a game-changer. Kristen also breaks down the best tools for automating lead follow-ups, including texting platforms like OpenPhone and GoHighLevel, so you can stop losing leads and start closing more contracts.The importance of responding to inquiries within 24 hours to increase bookings cannot be overstated. Kristen explains how to implement question-based selling to engage and convert couples faster and why trust is the foundation of wedding sales. She also shares how to build that trust digitally and the power of texting automation, which outperforms emails in response rates. If you're a wedding venue owner, planner, or vendor looking to streamline your sales process, this episode is packed with actionable strategies to help you book more weddings and grow your business.Follow Kristen Lee: Instagram: @eventsalespro  Website: https://www.eventsalespro.com/Follow the Host, Nina Addeo:  Website: https://www.idoweddingmarketing.com/ Instagram: ⁠https://www.instagram.com/idoweddingmarketing/⁠ Email: ⁠[email protected]⁠

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• Go Viral with the Remix Feature on Instagram Reels Ep. 154

  In this episode, I’m sharing my recent love affair with Instagram Reels and how I’ve been able to batch-create viral-worthy content in no time. If you’re looking for a quick and easy way to boost engagement on Instagram, you’ll love this tip!I dive into the Remix feature—one of the most powerful tools for creating high-performing Reels without spending hours brainstorming and editing. I walk you through how to remix trending Reels, add your own text, and customize them to fit your brand’s personality. Plus, I share why these meme-based Reels are generating 10x more engagement than my usual posts.I also talk about another secret weapon (listen to this episode to know) an easy-to-use app for grabbing the latest trending meme clips and repurposing them across platforms like TikTok and Instagram. If you found this episode valuable, please consider leaving a rating and review on Spotify or Apple Podcasts—it helps the show grow and allows me to bring you even more tips and expert guests.Thanks for listening, and I’ll see you in the next episode of I Do Wedding Marketing!Follow the Host, Nina Addeo:  Website: https://www.idoweddingmarketing.com/ Instagram: https://www.instagram.com/idoweddingmarketing/ Email: [email protected]

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