Female Founder World

• $5,000,000 per year with zero employees: the Strapsicle story

  Strapsicle cofounder Lou Rice is on the Female Founder World podcast with Jasmine Garnsworthy. Lou tapped a cultish, niche TikTok community and launched a product to them. Now just a couple of years after launching, it's on track to hit $5,000,000 per year with zero employees. Lou shares the superpower hire that helped her tap this community, her Amazon advice, and her plans to use live shopping to scale a massive business in China. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Lou's business: www.strapsicle.com

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• This Food Brand Landed A Glossier Collab Right After Launching

  Camilla Marcus is on the Female Founder World podcast with Jasmine Garnsworthy! Camilla is the founder of west~bourne (on top of being a chef, activist, author and mom of four—phew!). A trained chef, Camilla started her NYC zero-waste restaurant in 2018 with the goal to start a CPG company with a focus on regenerative farming. In 2020 she threw herself into advocacy work, and finally in 2022 she launched her dream line of products. Now, her products can be found in hundreds of grocery stores across the country with a massive engaged community. In this conversation Camilla talks about her iconic product collaboration with Glossier, the marketing moves that have grown the west~bourne brand, their strategy for launching new products, and how west~bourne has been able to raise money. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Camilla’s business: https://westbourne.com/

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• Mia Plecic Built 'Slick Hair' With $500

  Mia Plecic is on the Female Founder World podcast with Jasmine Garnsworthy! Mia is the founder of Slick Hair, the world's first hair slick stick. After COVID hit, Mia knew she had to reach customers online, so she started posting on TikTok. One night, a TikTok went viral and she ended up making $40,000 in sales overnight. In this episode Mia shares how she's landed worldwide distribution at stores like Sephora, Urban Outfitters, and Coles, the content that's resonating in 2025, and the investments that are growing her business. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Mia's business: https://slickhair.com/

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• How We're Raising Money in 2025: Annie Evans, Dream Ventures

  Annie Evans is on the Female Founder World podcast with Jasmine Garnsworthy! Annie is the creator of Dream Ventures, a fund and incubator built to connect female founders with investors. After building and eventually closing her own startup, Annie wanted to help women access resources and capital to build their business. She created Dream Ventures, which has helped kickstart the growth of companies like Topicals, House of Wise, iFundWomen and more. In this conversation, Annie goes deep on when and if your company should fundraise, what makes her process different (and why it works!), and fundraising tips from behind the curtain as an investor. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Annie's business and apply for Dream Ventures: https://www.dreamventures.co/ Annie's book recommendation: Backable by Suneel Gupta

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• We Need to Unpack Target's Bombshell Announcement

  Damn, this one hurts. In 2021, Target committed to investing more than $2 billion in Black-owned businesses, including adding 500 Black-owned brands to its shelves. Except, now they're not. Target announced that they will be rolling back diversity, equity and inclusion initiatives, joining Walmart, Amazon and Meta who have made similar changes. Let's unpack it in the show today. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Indie store contact list: https://www.femalefounderworld.com/independent-stores-contact-list Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com

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