Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with th...
Julie Haddon (NWSL) | Reshaping the Future of Women's Soccer
This month marks the opening of a new season for the red-hot NWSL–The National Women's Soccer League. Jim's this week is the Chief Marketing and Commercial Officer of the NWSL, Julie Haddon. Jim has known Julie for many years, going back to her years at the NFL as VP of Global Brand and consumer marketing, before joining the NWSL as its first-ever CMO.Great CMOs are growth drivers, and Julie has indeed done that with her team. Julie has been CMO for about 2.5 years and the growth rate is staggering; double the number of fans in attendance at matches; two new teams joining the league with more coming; a four-year media deal worth $240 million–the previous media deal was for three years for $4.5 million. And team valuations are increasing massively.Julie was a journalism major years ago at Indiana University in Bloomington, before launching a career in tech & entertainment that is epic: Dreamworks Animation, eBay, PayPal, Twitter, Zynga, Sofi, the NFL, and now the NWSL. Tune in for a conversation with a CMO who had a vision six years ago in France that she could help shape the future of women's soccer.---This week's episode is brought to you by StrawberryFrog, Deloitte and Adobe.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nicole Parlapiano (Tubi) | Swing Big on Brand Building
Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors.When we launched this podcast in 2019, no one had heard of Tubi. Now this eleven-year-old brand seems to be everywhere: streaming the 2025 Super Bowl, standing out among Super Bowl advertisers the past few years, and popping up all over social media. Tubi–which is the most watched free TV and streaming service in the US–has an active fan base of about 100 million monthly users.Nicole has been at Tubi almost three years, and despite the steep growth numbers, seems to be just getting started. Before Tubi, Nicole has had an eclectic career journey, with time at Tinder, WeWork, Vayner, and eharmony. Raised in a blue-colar family outside New York City, Nicole went on to Fordham for her undergraduate degree and later earned her MBA at night at USC. Tune in for Jim's conversation with a CMO who has a self-described endless appetite for risk.---This week's episode is brought to you by Strawberry Frog, Deloitte and Adobe.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Vanessa Wallace (Savage x Fenty) | Make Your Own Rules to Express Your Style
We kick off Women's History Month with a guest who has championed inclusivity, on and off the courts. Vanessa Wallace, a former NCAA basketball star for the University of Texas Lady Longhorns, and now the Chief Marketing Officer of Savage X Fenty, the intimates, loungewear and sportswear brand founded by Rihanna in 2018. Headquartered in El Segundo, Ca., Savage X Fenty celebrates fearlessness, confidence and inclusivity. Rihanna launched the brand seven years leveraging her Instagram account; the brand took off quickly and has not slowed down. Savage X Fenty was valued at about $1 billion last year; Rihanna owns the brand along with a group of investors that includes LVMH and the TechStyle Fashion Group.Vanessa joined Nike a few years after leaving the University of Texas, and held 10 different positions at Nike over the course of 19 years–including Head of Brand Marketing before she left in 2024 to join Savage X Fenty. Tune in for a conversation with a CMO who loves her job–almost as much as she loves her puppy Kobe.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jim Stengel's Reflection from a Trip to Cuba
We're bringing you a bonus episode today as Jim just returned from a 10 day trip to Cuba. Listen in as Jim reflects on his time in the colorful country, including the sights, sounds and smells, plus a few lessons learned from the experience.Plus head over to our Instagram for a photos from his trip: https://www.instagram.com/thecmopodcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jerri DeVard (BECA) | The Black Executive CMO Alliance
This week we wrap up Black History month, and Jim's guest is one of the most consequential black marketing leaders of all time. Jerri DeVard, the Founder and CEO of BECA, the Black Executive CMO Alliance. Jerri started her career in marketing the same year Jim joined Procter & Gamble; she also started in consumer goods, working 10 years at the Pillsbury company, now part of General Mills. Jerri went on to CMO roles at Verizon, Nokia, ADT and Office Depot. Jerri was a guest on the show in July 2020. Jim and Jerri chatted through a wide ranging talk about her career, our friendship over the years, and what she has learned about leadership. Well this week, Jim will focus on her life since then, including the founding of BECA, which has been astounding in its impact. It’s an honest, heart-to-heart chat–which is the only way Jerri DeVard rolls. Listen to the previous episode featuring Jeri from 2020: https://tinyurl.com/3tcmrx9rLearn more about BECA: https://blackexec.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.The CMO Podcast is sponsored by Deloitte and StrawberryFrog.
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