A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fello...
People don’t want information, they want transformation.And the best way to do that is to share a story with a beginning, middle and end that follows a narrative arc. It hooks them, draws them in even more, and then builds desire to learn the outcome.In today’s attention economy, stories are a very successful way to communicate with potential customers. To market and sell your services.In this episode, I’ll share:3 key elements of a great story6 ways you can implement stories in your own marketing and sales material2 things you can do today to start telling stories your clients and professional network actually want to hear
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30:47
Talking about Budget with Potential Clients
Last week I sat down with Rock Paper Coin for a conversation about pricing. We covered a range of topics, including how to talk about budget with potential clients.It reminded me how hard it can be to talk about the topic of money - from both sides of the conversation: couples and vendors. Money matters are hard for most people. So today I thought it would be a good idea to bring back this oldie, but goodie from the podcast way back in 2021.Originally episode 12, this podcast is the one I refer 1:1 clients to more than any other for “homework” after our session if we talk about about discovery calls.Confidence is often about competence. Competence is knowing what you’re doing. Take the next 20 minutes to get the skills you need to talk about budget with potential clients.
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27:08
Plagiarism, a PSA to the Wedding Industry
Katy and I want to take a minute to provide a PSA to business owners, copywriters, and VAs.Don’t steal other people’s stuff.In our world as copywriters, that means intellectual property. Art. Writing. We see businesses crib our clients’ website copy all the time, which is baffling. It’s like taking someone’s photo and passing it off as your own in a portfolio. Who does that?You’d be surprised. Tune in to today’s podcast for a conversation on a topic no one wants to talk about: Plagiarism.
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25:24
Level Up into Luxury Panel
Sway Mastermind Alumni Panel
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1:05:36
Next Level Luxury in a Tough Market
What’s holding you back from reaching your full potential as a business owner? From getting more inquiries?From booking better clients?From charging more for your services?From success at the next level of luxury?In today’s episode, Katy and I talk about what is NOT holding you back - and what is really at the root of the issue for most wedding business owners.Quick note before we begin, February 24, 2025 is the opening day for enrollment in Sway, our 12-month mastermind that walks you through every aspect of your sales and marketing so you can elevate your business to the next level of luxury - whatever that looks like to you.Check out more at www.ideactionconsulting.com, or hit me up on IG in the DMs.
A podcast for event professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. Follow up questions answered in a private FB group.
Portugal