Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketin...
WARC's David tiltman and Aditya Kisore talk about the key takaways from this year's Marketer's Toolkit report. Discussing capitalising on the economic reset, why customer service is at an all time low, and the unexplored opportunity with atomised consumers.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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22:37
Strategy therapy: Tackling the identity crisis
WARC's Rica Facundo talks to Sweathead's Mark Pollard, Gigil's Nanais Hernandez and Oddefy's Leandro De Los Santos about the existential crisis facing strategists about the role and value of strategy - a major theme from WARC's Future of Strategy Report. Discussing how and why strategists need to be deft translators and how to train younger strategists.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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42:09
3 in 15: Health of the UK ad economy
WARC's Alex Brownsell and James Mcdonald talk about the key takeaways from the latest Advertising Association/WARC Expenditure Report. Discussing why UK adspend is growing, which categories are doing the best, and how the UK compares to some international markets.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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21:41
How Ad Net Zero is shaping the ad industry’s response to climate change
WARC's Ann Marie Kerwin talks to Ad Net Zero's US director John Osborn, and lead climate science and policy advisor Bill Wescott. Discussing the creative and scientific perspectives in coming up with realistic steps to a more sustainable way of doing business. To find out more about Ad Net Zero, click here.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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37:31
The big picture: US elections, China and a Starbucks turnaround
WARC’s Anna Hamill and Sam Peña-Taylor discuss three of the biggest narratives shaping earnings season: how the US election and China’s economic downturn are impacting brands, and the road ahead for Starbucks.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
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