The Product Boss Podcast

• 660. "How do I build a profitable and thriving product-based business?" | Coaching Session

  Welcome back product bosses! Do you ever feel like you’re pouring your heart into your products but still struggling to turn your passion into a profitable business? You’re not alone. Many product-based business owners start with a great idea but get stuck when it comes to building a sustainable brand. In today’s episode, I coach Sara, the owner of Sara Hynes Designs, on how to create a thriving business by identifying a niche, understanding her ideal customer, and building a strong brand foundation.We also tackle one of the biggest challenges for creative entrepreneurs and product bosses, alike,—finding clarity in her product offerings. We explore why narrowing your focus to a specific product category can enhance your market presence and how brand consistency builds long-term customer trust. By the end of this episode, you’ll walk away with actionable insights to help you refine your brand, connect with the right customers, and set your business up for success. Whether you’re just starting or looking to level up, you’ll have the tools to create products that resonate emotionally with your buyers and strategies to build a business that’s not just creative—but profitable. Let’s dive in!Resources:Learn more about Sara Hynes Design here.Follow Sara’s journey on Instagram.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this EPSchedule your free demo with Katana here and make inventory management a breeze.Ready to dive into email marketing? Get started for free now with Klaviyo.

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• 659. Skyrocket Your Sales: The 7 Best Places to Sell Your Products Right Now

  Do you ever ask yourself, “I have this product, I have this idea—but now what? How do I actually sell it?” You’re not alone. Many of us dream up amazing products or feel inspired to create something unique, only to feel stuck when it comes to taking the next steps. In today’s episode, we’re diving into actionable strategies to help you go from idea to consistent sales.From selling on Etsy and managing a brick-and-mortar store to launching a website or leveraging social media, each sales channel comes with its own set of opportunities and obstacles. I’ll share insights including how Etsy can simplify selling but comes with trade-offs, why physical store reliance on foot traffic can be limiting, and the common misconception that simply creating an online store guarantees sales.I’ll also tackle the frustration of slow sales and reveal the importance of meeting your customers where they already are. You’ll hear lessons from my own journey, like discovering that a beautiful website isn’t enough—you need a strategy to drive traffic and turn browsers into buyers. Stick with me as I break down the seven best platforms and methods to sell your products today. By the end, you’ll have a roadmap to turn those trickling sales into a steady waterfall. Let’s get started!Resources:Check out your free trial with Shopify here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this EPSchedule your free demo with Katana here and make inventory management a breeze.Ready to dive into email marketing? Get started for free now with Klaviyo.

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• 658. "I'm ready to stop throwing spaghetti at the wall- how do I find my path to profit?" | Coaching Session Re-Air

  Welcome back, product bosses! Today, we’re re-airing one of our most listened to coaching sessions with Ines of Barkin’, a stylish and practical pet accessories brand. Ines has seen amazing growth through wholesale but is now looking to expand her direct-to-consumer sales. She’s feeling overwhelmed and is not quite sure of what her next step is.Together, we break down how to simplify your business strategy and focus on your best-sellers, the power of small tweaks that lead to BIG results, why chasing every opportunity can actually slow your growth and strategies to improve your website conversions and increase direct-to-consumer sales.Tune in to uncover the next best steps for her business and how YOU can apply the same strategies to your product biz to maximize your growth without burnout!Resources:Support Ines’s business and shop Barkin’ products here.Follow Barkin’ on Instagram: @shopbarkin.Interested in scaling your product-based business? Join my masterclass where I share my six-step playbook to turn your ideas into income and grow a profitable product-based business. Register here to grab your seat today!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this EPSchedule your free demo with Katana here and make inventory management a breeze.Ready to dive into email marketing? Get started for free now with Klaviyo.

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• 657. Finding Fulfillment in Your Life and Business with Keren Eldad

  Welcome back, product bosses! In this episode, I’m sitting down with Keren Eldad, my friend and the author of Gilded, to explore her journey to becoming a coach for high achievers. We dive into the concept of the “gilded cage”—that polished, outward success that often hides internal struggles. Keren shares her own experiences of feeling trapped by external achievements and reveals why emotional awareness, letting go, and self-discovery are key to finding true fulfillment.As we chat, we explore how emotional awareness and mindset play a huge role in personal growth, especially for those of us who feel restless despite hitting big milestones. Keren and I discuss the importance of letting go of perfectionism and learning to embrace the process, both in life and business. She reminds us that fulfillment isn’t about accomplishments but about how we feel in our day-to-day lives. And we talk about why building real connections is essential, especially when the entrepreneurial journey feels isolating.This conversation is packed with practical insights and encouragement. You’ll hear why your best client is often a former version of yourself, why balance is a myth, and how blending your life and work can create real fulfillment. If you’ve ever felt stuck, overwhelmed, or like you’re chasing a moving target, this episode is for you. Let’s dig in!Resources:Keren Eldad will launch her upcoming book, Gilded: Breaking Free from the Cage of Ambition, Perfectionism and the Constant Pursuit of More on January 21st, 2025! Pre-order her book here.Learn more about Keren hereInterested in scaling your product-based business? Join my masterclass where I share my four-step playbook to stand out in a crowded market and attract more customers. Register here to grab your seat today!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this EPSchedule your free demo with Katana here and make inventory management a breeze.Ready to dive into email marketing? Get started for free now with Klaviyo.

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• 656. "How do I simplify and streamline my products to reach six figures?" | Coaching Session

  Welcome back, product bosses! In this episode, I’m chatting with Catalina, the owner of Catalina Straps and Bags, who works with indigenous communities in Colombia to create handmade, sustainable straps and bags. Catalina is ready to simplify her product offerings and figure out her next sales channel. Catalina’s water bottle straps are her clear best seller, but she’s struggling to make sales online. We explore how product display and packaging can help her products sell themselves, no matter the sales channel. With her bottle straps trending and performing well, we uncover how focusing on one product can help her stand out in the market. We also discuss how she can build her brand identity by leaning into her differentiator.Tune in for actionable insights that will help you refine your product offerings, boost profitability, and grow your brand!Resources:Learn more about Catalina Straps and Bags hereConnect with Catalina on Instagram hereInterested in scaling your product-based business? Join my masterclass where I share my four-step playbook to stand out in a crowded market and attract more customers. Register here to grab your seat today!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this EPSchedule your free demo with Katana here and make inventory management a breeze.Ready to dive into email marketing? Get started for free now with Klaviyo.

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