Does artificial intelligence enable organisations to do things differently, or to do different things?In the first episode of the new podcast series “The INSEAD Perspective: Spotlight on Asia”, Sameer Hasija, Dean of Asia at INSEAD, speaks to Hyunjin Kim, INSEAD's Assistant Professor of Strategy, about arguably the most pressing topic affecting business and society today: The impact of AI on business and entrepreneurship. There's a spectrum of views about the impact of AI, but where its effect on entrepreneurship is concerned, few share the vantage point with Kim, whose research covers a cross-section of over 500 start-ups and their interactions with AI.Despite Asia’s relatively young population and drive, the “Asian Century” hasn’t come to fruition, notes Hasija. Kim remarks that the biggest challenges entrepreneurs face are access to capital and labour. AI can reduce these frictions and help build more capital- and labour-efficient businesses, bringing new opportunities to the region.
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Can AI Help Build Smarter Humans?
In a special episode of the INSEAD Knowledge podcast, we shine a spotlight on a sister podcast series, The Age of Intelligence. Hosted by Theodoros Evgeniou, Professor of Technology and Business at INSEAD, and Tim Gordon, co-founder of Best Practice AI, the series features insightful conversations with notable guests from a range of different fields. Its aim is to look at how AI is rebalancing our world – from disrupting national powers and influencing business competitiveness to impacting individual lives. In this episode, Evgeniou and Gordon speak with computer scientist and MIT professor Pattie Maes. Their discussion centres on Maes’ pioneering work in AI and her unique perspective that technology should be used to augment human intelligence, not replace it.
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The Start-Up That Survived the "Kill Zone"
The "kill zone" refers to the space near a tech giant’s core business where start-ups risk being copied or crushed simply for getting too close. But what if survival were possible?In this episode, Associate Professor of Strategy Michaël Bikard walks us through a case that begins with a promising partnership between Airbnb and Sofar Sounds, but ends with the two companies going head to head.London-based start-up Sofar Sounds built its brand on intimate secret gigs in living rooms and other low-key spaces around the world. “It's all about human offline connections through music, bringing together people in a very intimate setting,” said Bikard. “There is some fairy dust there.” A partnership with Airbnb seemed like a perfect match. Airbnb would gain some of Sofar Sounds’ cool factor. Sofar Sounds could scale through Airbnb’s global reach. But the alliance didn’t last.A few months later, Airbnb came up with their own version of Sofar Sounds, Airbnb Concerts. It looked like the classic tech “kill zone” scenario. “At the time… it felt like they [Sofar Sounds] were gonna be eaten alive, frankly,” said Bikard. “And the interesting thing is that exactly the opposite happened.”
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Impactful Communication for Leaders
In this podcast, Andy Yap, Associate Professor of Organisational Behaviour at INSEAD, discusses how leaders can inspire and empower others through communicatiion that appeals to both the head and the heart. It starts with listening. In today’s globalised workplace, leaders must communicate effectively with diverse groups. Doing this well starts with understanding the context and culture of your audience, which has as much to do with listening, observing and reading the room as speaking.He gives his take on a authenticity and discusses anticipatory stress. To get better at communicating, we need self-awareness, the space to make mistakes and honest feedback. Communication, as a skill, is well worth honing, he stressed, for it can be your sharpest edge.
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How Nature Nudges Us to Eat Better
“People who eat healthily don’t have that much more willpower. They have just engineered their environment to avoid having to resist temptation.”Pierre Chandon, Professor of Marketing at INSEAD, challenges the idea that healthy eating is a matter of self-control. On the INSEAD Knowledge podcast, he explains how our surroundings – what we see, where we are and how food is framed – play a far greater role in shaping what we eat.Chandon explains that there are four ways food products claim to be healthy. Some brands say it’s because they have improved the nutritional properties of the food. They use labels like “enriched” if they have added “good” vitamins and minerals or “diet” if they have removed “bad” sugar and fat. These are the traditional, nutrition-based ways to be healthy.Other food products claim to be healthy “by nature”. These brands claim they have preserved the food's natural characteristics by either not adding anything “bad” (these includes claims such as “clean” or “free from” additives or hormones) or by not removing anything “good” (these includes claims such as “whole” or “organic”).“Consumers are less and less interested in the nutritional approach,” says Chandon. Rather, they now favour foods that are healthy by nature.In a series of studies with his co-author Maria Langlois, he found that nature itself can nudge people towards better choices. When participants walked in a park rather than through city streets, they picked fruit over unhealthy snacks. Even just looking at pictures of green landscapes had a similar effect. “A natural view makes people more willing to trade off taste and diet for natural healthy food,” he says.He also points to a disconnect between how brands talk about health and what consumers actually want. For instance, his research with Romain Cadario shows that in France, labels on cereal packages align with local preferences. However, in the United States, companies miss key signals. “It’s not enough to say I’m healthy,” he says. “You have to be healthy in the right way.”
Faculty thought leaders from INSEAD, The Business School for the World speak frankly about the most pressing challenges facing today's firms and managers.
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