FP&A Today is the podcast for Financial Planning and Analysis. The weekly show dives into the challenges and opportunities within the world of FP&A, interviewin...
Lindsey Martens, VP Finance at fintech company, Valera (Formerly PSCU/Co-op Solutions) talks about her transition from accounting to finance- and how she manages a remote FP&A team that has business partnering and storytelling at its heart. “Business partnering is my favorite thing about FP&A” Martens says, “I love being the translator. I think of myself as taking all this data, accounting data, and then all these other sources that come into it, and I’m packaging it up in a way that is very digestible by the rest of the organization, especially the leaders who are making decisions.”
In this episode:
Making the pivot to FP&A – why and how
Starting off in coding and the link to FP&A
My career at Valera (ex Co-Op solutions)- a fintech leader with clients that are credit unions
Opps and Challenges of managing a remote FP&A Team
Small talk at the beginning of meetings (not so small)
Using rolling forecasts at Valera
Challenging budget experiences
Why business partnering is my favorite part of FP&A
My biggest FP&A success: rooting out the source of at “rise” in profits
Storytelling in finance
My biggest mentors and what they taught me about management
My biggest mistake and how it still leaves me shaking
Favorite Excel Function
Connect with Lindsey on LinkedIn: https://www.linkedin.com/in/lindseymartens/
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35:58
DNA of A Digital Finance Function from PepsiCo’s Tariq Munir
In more than 12 years at PepsiCo Tariq Munir, has held roles including FP&A Manager, Head of Integrated Business Planning, Head of Finance Supply Chain, and more recently APAC Finance Transformation Lead (based in Australia) delivering Financial Planning process simplification. This included founding the first-ever APAC Finance Digital Academy to build a digital mindset and culture. Tariq is sought out as an international keynote speaker and is a regular columnist for CFO Magazine ANZ, sharing insights on digital trends, strategies for digital resilience.
In this episode:
• Running digital transformation at large companies
• The opportunities and challenges in your data
• Core problems faced by finance teams including transactions
• The big headache AI is causing for finance teams
• M&A and AI Transformation
• retrieval augmented generation (RAG) and plugging into external data source for your organization
• Framework and governance for digital transformation
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56:44
Nord Security’s $3B Growth: The FP&A Vision
Laurynas Zabulis, CFO at Nord Security, is playing a starring role at one of Lithuania’s most famous success stories. Cybersecurity unicorn, Nord Security, went from being bootstrapped to a $3billion valuation in 12 years. Laurynas became CFO after a stint at Surfshark (which merged with NordVPN in 2022). His achievements at NordSecurity include leading the first funding round for $100m – technically a “seed” round he says (unusually the bootstrapped enjoyed revenues of over $100m when it approached investors). Laurynas is also building a purpose-driven finance team of 90 talented people across the department to deliver a “forward looking finance function” that propels growth at the leading startup. Laurynas has set out a powerful mission for FP&A whose vision to “earn respect from stakeholders at the company”, “have a seat at the decision-making table”, and use data and detailed knowledge of growth drivers to “make strategic decisions that drive our business”.
In this episode:
Moving back to my home country of Lithuania, from London. after success in investment banking (and not listening to those who tried to talk him out of it)
Battling the “negative connotations” of VPNs when talking to investors and and building conviction around the management and culture of the company
Bringing finance to strategic decision-making at the company including a CFO tech stack focused on “availability of data and of analytics in a more timely fashion”
Investing in building finance relations with stakeholders in the company (from engineers to product development)
Building a finance team of 90 people based on data, tech, and stakeholder engagement
FP&A analysis powering painful decisions to sunset certain products
Our FP&A team structure at Nord Security and the results we expect
Benefit of working with founders and the culture this provides
The Lithuanian tech ecosystem and finance opportunities
Connect with Laurynas on LinkedIn: https://www.linkedin.com/in/laurynas-zabulis-0206333/
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47:49
The Chief Forecaster will See You Now-Nate Kaemingk
Nate Kaemingk is Chief Forecaster for BetterForecasting.com, where he has built a financial forecasting AI for mid-market finance teams. Previously he has been a Fractional CFO for two Montana based companies. Nate started his career as a mechanical engineer using inferential statistics to model chemical reactions in Diesel engines! Later, during his MBA, he applied an inferential statistics background to forecasting and scenario analysis. Nate has had the opportunity to apply these methods in roles with multiple Fortune 500 companies, including Cummins, and subsequently as CFO and Chief Forecaster at Better Forecasting.
Episode links: www.BetterForecasting.com
Connect with Nate (LinkedIn) https://www.linkedin.com/in/nathankaemingk/
On this episode:
Probabilistic Forecasting, small (not big data) and inferential statistics
Rolling Forecasts vs Annual Budgets explained
Importance of not skipping out on the fact you need to update your plan
Why are we resistant to changing the budget?
The advantages of a rolling forecast
Using Leading Market Indicators
DSO (Day Sales Outstanding) as a powerful forecasting example
How long range forecasting reveals structural issues in a business
Building a driver-based model – and why it’s hard
Renting an RV and touring the country for 3 years
Favorite Excel function
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54:04
Brent Dykes: People Hear Statistics, But they Feel Stories
In this episode we are joined by Brent Dykes, the bestselling author of Effective Data Storytelling (Wiley, 2020), founder of Analytics Hero, and Forbes contributor. He has helped thousands of finance leaders at companies including Microsoft, IKEA, Nike, Sony, and Pfizer, enhance their data storytelling, visualization, and interpretation skills. “I strive to ensure analytics is always aligned with business priorities and maximizing business value.“
In this episode Brent Dykes says: “One of the things that I saw quickly was that a lot of people struggled to communicate their findings and, and their insights, uh, around data. And I would go to conferences and I’d see people present data, and I’d be horrified by what I’d see. It’s just overwhelming,data dumps. And that really flagged for me in my mind that there’s a real opportunity here to do better.”
Early college days choosing between marketing vs accounting as my focus
The aspects of humans that AI and machines can’t replicate
Business consultant at Adobe for 12 years and Domo
Effective Data Storytelling
The evolution of data
Evolving perspective of finance and analytics
Value AI vs Humans
Lessons from coaching and mentoring companies on their story
Challenges of data storytelling in large and small companies
The biggest challenges in data storytelling
What do you do when your story is contradictory to what their bosses want to hear
Recommendations for tools and systems to up your data maturity
Why Excel’s a great starting point
https://www.effectivedatastorytelling.com/contact
https://www.linkedin.com/in/brentdykes
Effective Data Storytelling (Wiley, 2020)
FP&A Today is the podcast for Financial Planning and Analysis. The weekly show dives into the challenges and opportunities within the world of FP&A, interviewing FP&A leaders, CFOs and other finance pros in order to give you the freshest insights and takeaways. Each week our top guests provide actionable advice about financial planning and analysis – from career goals to navigating challenges, and powerful Excel tips.
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