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Deconstructor of Fun

Podcast Deconstructor of Fun
Deconstructor of Fun
Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of brin...
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  • Value Optimization, Hybridcasual, and the Impact of AI
    HYBRIDCASUAL PLAYBOOK: https://tinyurl.com/3ch6z8r7 In this podcast episode, Michail Katkoff hosts Manish Gajria, Director of Product from Meta, and Ryan Davies, Head of Performance Marketing from Kwalee to discuss the current trends in the mobile gaming market, focusing on value optimization, hybrid casual games, and the impact of AI on user acquisition strategies. They explore the challenges of measurement and attribution in a changing landscape, and the importance of creative strategies, and share success stories from the industry. The conversation highlights the evolving nature of gaming marketing and the tools that Meta is developing to support advertisers in achieving better outcomes. Chapters 0:00 Introduction and Episode Overview 01:46 Meet the Guests: Manish Kashria and Ryan Davis 02:19 Current Trends in Mobile Gaming 04:15 Value Optimization in User Acquisition 07:24 Challenges and Strategies in Gaming Marketing 17:37 Hybrid Casual Games: The New Frontier 33:19 Success Stories and Case Studies 34:54 Gaming Apps and Value Optimization 36:17 Subscription Apps and Value Optimization 38:14 The Role of UA Managers and Automation 44:53 Combining Optimization Techniques 48:24 AI in User Acquisition 57:16 Measurement and Attribution Challenges0 1:04:03 Conclusion and Final Thoughts --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support
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  • TWIG #308 Plarium Gets Raided / Take-Two Divests / EA CEO Flirts With Disney
    After Kress released the rockets at large VCs last week the crew gets back into heated venture capital discussions exploring the complexities of VC investments in gaming and the shifting landscape of game development and funding. The conversation also touches on the potential leadership changes at EA, the implications of recent acquisitions in the gaming industry, and the performance of companies like Roblox. The discussion highlights the strategic moves by companies like MTG and Take-Two, as well as the challenges and opportunities in the current market landscape. Hosts: Eric Kress, Jen Donahoe, Phillip Black, Jen Donahoe Content: 01:30 Mishka's Banter and Shills 06:41 Corrections and Clarifications 10:22 VC Investments in Gaming 22:04 Crunchyroll and Meta Updates 24:59 EA and Disney Rumors 27:20 Wall Street's Favorite CEOs 30:18 MTG's Strategic Acquisitions 31:46 Plarium's Surprising Valuation 37:51 Take-Two's Divestments and Chartboost Sale 43:51 Roblox's Impressive Growth 49:55 Dream's New Puzzle RPG 56:00 Conclusion and Upcoming Topics Keywords: game industry, venture capital, Crunchyroll, mobile gaming, EA leadership, gaming news, game funding, gaming trends, gaming investments, acquisitions, MTG, Plarium, Take-Two, Roblox, --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support
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  • LIVE from San Francisco with Special Guest Stars
    Jen Donahoe, Laura Taranto, and Eric Kress live from GamesForum San Francisco. 00:00 Introduction and Podcast Overview 01:29 Panelist Intros 05:53 First Topic: Unfiltered Growth and Monetization 12:50 Incentivized Advertising: Past and Present 17:59 Challenges and Future of Incentivized Ads 27:27 Expanding Beyond Gaming: Brand Collaborations 32:15 Exploring Roblox's Integration with Shopify 32:52 The Shift in Game Design and Monetization 35:29 Surviving in 2025 36:12 Mobile and Console Gaming's Existential Crisis 37:55 Opportunities and Challenges in Mobile Gaming 39:00 The Role of Small Studios in the Gaming Market 44:11 Netflix's Foray into Gaming 50:57 Challenges in Game Discovery and Engagement 59:42 The Future of Gaming and AI in Marketing 01:00:05 Final Thoughts and Wrap-Up --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support
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  • #307: Pokemon Game Rises, Supercell's IPO Dreams and VC Misdeeds
    Eric roleplays as his Old Man Yells at Cloud Halloween costume, sparing no expense at Netflix’s strange announcement and an ugly breakdown of modern venture capital. Laura tells us if Pokemon’s new mobile game looks more like Go or Masters, while Jen gives a eulogy for Space Ape. Phil raves at Call of Duties monster success and asks Nadella to release the Game Pass tapes. 00:26 Nintendo Switch Earnings Analysis 16:31 Netflix's Interactive Titles and Generative AI 20:49 Supercell Acquires SpaceApe 23:02 Dragon Age and Call of Duty Updates 31:51 Pokemon TCG Mobile: First Impressions 38:50 The Role of VC in Gaming Startups 42:09 Investment Trends and Success Stories 45:22 VC Firm Challenges + The Future of VCs in Gaming --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support
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  • Winning with Creators: How Gaming’s Marketing Strategy is Evolving
    In this episode of Deconstructor of Fun, we dive into the shifting landscape of influencer marketing in the gaming industry, focusing on the emergence and impact of creator programs. Our guests: Patrick "Chief Pat" Carney (Tribe Gaming), Scott Walker (Ninja Kiwi), and Justin Sacks (Nexus.gg) — industry experts and key voices in creator marketing—explore the evolving roles of influencers and creators, moving from short-term campaigns to deeper, sustained partnerships that drive community engagement and revenue. We discuss how companies like Supercell have pioneered successful creator programs and examine the role of platforms in supporting these initiatives. We also address the challenges developers face in managing creator programs, particularly for smaller studios, and how user-generated content (UGC) is reshaping the gaming experience. Tune in to learn how creator programs are transforming marketing, community building, and even game development itself. Host: Jen Donahoe Chapters: 04:36 Defining Creator Programs 06:47 Creator Program Benefits 11:52 Supercell's Creator Program 20:09 Building a Creator Platform 21:44 Implementation 26:08 Challenges in Developer-Marketer Collaboration 26:45 Web2 Play-to-Earn Concept 28:52 Impact on Small Developers 30:38 Revenue and Engagement Metrics 34:04 Nexus and Creator Programs 36:06 Supercell's Creator Program Evolution 38:18 Brawl Stars and Community Management 40:57 Administrative Challenges in Creator Programs 43:45 UGC and Future Developers Keywords: influencer marketing, creator programs, gaming, Supercell, Nexus.gg, community engagement, mobile games, revenue share, content creators, game development, game development, content creators, revenue sharing, player engagement, user-generated content, mobile games, creator programs, game marketing, community building, game monetization --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support
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