Deconstructor of Fun

We kick things off with a deep dive into what separates different Nordic countries with regional experts Phillip Black and Mishka Katkoff. Next, we tackle Squad Busters’ ambitious new update. Will it be enough to reverse its decline, or is it too little, too late? Then, there will be chaos in the streaming world as Netflix Games gets GTAd! What went down, and what does it mean for the company’s gaming ambitions? Only Kress can give it to us. Finally, Jen takes us through the Game Awards (aka. the Jeff Keighley Awards) — the wins, the snubs, and what it all means for the industry. Hosts: Mishka Katkoff, Eric Kress, Jen Donahoe, and Phillip Black. 02:07 Supercell's LinkedIn Antics 03:07 Nordic Rivalries Explained 05:09 Event Updates 07:43 Path of Exile Monetization 08:32 Roblox and UEFN Profitability 12:11 Epic Games and Telefonica Deal 15:52 AppLovin's Ad Strategy Change 16:43 Brawl Stars and Toy Story Collaboration 17:25 Netflix Games Licensing Issues 26:07 Build a Rocket Boy Acquisition 28:28 Beam Ventures Gaming Fund 33:40 Game Updates: Path of Exile 2, Marvel Rivals, Delta Force 37:57 Pokemon TCG Pocket's Performance 39:56 Pokemon Go vs. TCG Pocket 44:07 Royal Kingdom's Launch and Comparison 49:42 Supercell's Squadbusters Update 57:17 Game Awards 2024 Highlights --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

Cameron Stewart, Group Vice President at SciPlay, shares valuable insights on the robust growth of social casinos, emphasizing retention and monetization strategies. We explore how SciPlay operates with low concentration levels in the market, the importance of personalizing user experiences, and the innovative approaches driving their success. Get an insider's look at the strategic decisions, including talent investment and the unified infrastructure for game development, that make SciPlay a leader in the field. Additionally, Cameron speaks on the benefits and challenges of a return-to-office workplace culture and the strategic value of acquisitions and portfolio diversification. 00:00 Welcome and Introduction 00:28 Understanding the Social Casino Market 03:15 Challenges and Strategies in Game Development 06:15 Segmentation to Personalization 10:25 Retention and Engagement Metrics 16:39 Monetization and Live Operations 33:09 Direct-to-Consumer Strategies 37:19 Exploring the Social Casino Market 38:32 Partnerships and Strategies 40:37 Innovations and Player Behavior 42:11 The Role of IP in Casino Games 43:45 Player Engagement and Retention 51:05 Work Culture and Talent Investment 59:04 Strategic Acquisitions and Diversification 01:06:18 Key Learnings and Advice 01:10:57 Conclusion and Final Thoughts Social Casino, Monetization, Retention, Personalization, Gaming KPIs, Player Experience, Live Operations, Direct to Consumer, Market Trends, SciPlay, social casino, game development, innovation, acquisitions, player engagement, market strategy, IP integration, casino industry --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

With Miska set on another jet, Q5 launches in earnest with Marvel Rivals, Delta Force, Path of Exile 2, Infinity Nikki, and Girlsfront Line 2. Oh my, oh my. Kress gives his full review of Infinity Nikki’s costumes, while Jen pulls “Franchise” Beetlejuice. How can Marvel Rivals cross-promote in every Marvel game?  Adam pours cold water retention down the acquisition’s back while Phil tries to light the Chinese game industry fire while wearing a tight desert camouflage shirt (?). 00:00 Introduction and Episode Overview00:56 Meet the Hosts01:33 Secret Level Screening Review06:13 Game Exec Supper Club Announcement07:47 Industry News and Corrections09:55 Investment and M&A Updates12:36 New Game Releases and Performance34:43 Mastery Issues in the Game35:11 Unique Selling Points and Differentiation35:46 Honeymoon Phase and Meta Development36:56 Onboarding and Mastery Curve39:22 Marvel Cross-Promotions and IP Management44:32 Path of Exile 2: Strategy and Success53:59 Delta Force: A Battlefield Clone58:12 Fortnite's New Tactical Shooter01:00:59 Infinity Nikki: A Unique Pivot01:07:36 Concluding Thoughts and Future Discussions --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

Mishka Kaktoff is joined by Steve Lockwood from TikTok and Roy Yanai from AppsFlyer, who share their extensive insights on evolving attribution techniques, overcoming challenges in the privacy landscape, and future-proofing measurement strategies.  This episode is packed with valuable information that can help improve your campaign performance, game design, and overall marketing outcomes.  Chapters: 00:00 Understanding Mobile Marketing Attribution 01:11 Guest Introductions 04:11 Evolution of Attribution 07:40 Challenges in Attribution 08:59 TikTok's Role in Attribution 12:12 Debate on Last Click Attribution 18:02 Incremental Testing and Media Mix Modeling 31:29 Questioning the Truth in Marketing 32:35 The Evolution of Attribution Methods 33:28 Advertiser Perspectives on Ad Networks 35:07 The Importance of Views in Advertising 36:57 TikTok's Unique Role in Advertising 42:44 Future-Proofing Measurement Strategies 45:28 The Role of Privacy in Measurement 56:06 Success Stories in Attribution 01:01:57 Future Trends in Measurement 01:08:38 Closing Remarks and Final Thoughts --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support