The NSMB Podcast

• From Podium to Production: Building We Are One Composites

  When Dustin Adams founded We Are One Composites in 2017, the mountain biking industry experts said it couldn't be done. Manufacturing carbon fiber rims in Canada? Economically impossible. Yet Adams, a former World Cup downhill racer with podium finishes and Canadian Championship titles to his name, wasn't deterred by conventional wisdom.Selling everything he owned—including his comfortable Squamish home—Adams moved his family to Kamloops, bought a "rat-infested" house that needed work, and started We Are One with just five people and enough cash to last eight months. The pressure was immense, but the team delivered, pioneering revolutionary manufacturing techniques that allowed them to produce carbon rims with "Class A out of the mold" finishes that eliminated costly post-production work.This behind-the-scenes conversation reveals the stunning reality of building a manufacturing business with minimal investment in an industry dominated by Asian production. Adams speaks candidly about his extraordinary journey from making those first carbon rims to fulfilling his boyhood dream of creating the Arrival—a fully Canadian-made carbon fiber mountain bike that received universal praise for its ride quality and construction.The discussion takes unexpected turns as Adams explains why production of the Arrival was paused despite representing 50% of company revenue, and how We Are One's unique manufacturing approach has positioned them perfectly to navigate recent tariff challenges that are devastating competitors. His insights into the current state of mountain biking—including the rapid shift toward electric mountain bikes and what that means for traditional bike manufacturers—provide a fascinating glimpse into industry trends.Perhaps most moving is Adams' commitment to giving back to the sport that shaped his life. Now coaching young downhill racers through the Kamloops DH Union, he's helping develop the next generation of Canadian talent. As for We Are One's future? Expansion into new product categories, continued manufacturing innovation, and perhaps—when the time is right—a return to frame production are all on the horizon.

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• Wade Simmons

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• Steve Vanderhoek

  Deniz Merdano sits down with North Shore freerider Steve Vanderhoek to discuss his day-to-day life as a firefighter and how it influences his decisions when pioneering some of the most progressive lines on the North Shore, as well as an exciting new project that Steve is working on, set to release in the spring of 2025.

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• Caleb Holonko

  If you don’t know the name Caleb Holonko, you should, and you likely will soon. Caleb is one of the rising stars in the world of freeride, and he’s taken the North Shore by storm, building some incredible moves that are not only massive in scale but also clever, creative and beautiful to look at. And he rides them with heaps of style and incredible precision. Caleb’s also made a habit of putting new twists on moves others built, with the other builder’s permission. Caleb hit the train gap made famous by Kenny Smith, but he built up the lip and backflipped the enormous gap over the tracks. Similarly, Kenny built a huge step down to a suspended platform—the Rutherford Lily-pad—and Caleb gapped right over the lily-pad. It’s not all about big moves for Caleb, though; he also spends countless hours building trails that all of us can ride. He also won the builders award at Red Bull Rampage in 2023, working for Reed Boggs alongside Alan Mandel.

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• Mark Fitzsimmons

  Unless you’ve met him at a race or listened to him on another podcast, you may not have heard of Mark Fitzsimmons, or Fitzy as he’s known to friends. He’s one of the unsung heroes of the mountain bike world. Fitzy is famous to a certain sort of person though: World Cup racers. He’s helped riders like Greg Minnaar, Aaron Gwin and Steve Peat go even faster, working for Fox Racing supporting the Santa Cruz syndicate and other race teams.More recently Mark took up motor cycle racing - virtually every kind of motor cycle racing - and he wins on both dirt and pavement. He’s a knee dragging badass and a wicked mountain biker as well. Please have a listen to my conversation with Mark Fitzsimmons where we talk about working with pro athletes, racing motorcycles, and having mountain lions as neighbours.Cam McRae

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