In an era where competition for eyeball and ‘share of ear’ is fierce…where content is increasingly fragmented… what is meaningful media? What do trusted, engagi...
Brand reputation is fueling growth in B2B. In this episode of the Meaningful Media Podcast, host Ben Downing chats with Bre Rosetti and Tony Mattson about Havas’ inaugural Meaningful Brands™ B2B Special Report. Gain insights from 1.7K B2B professionals and learn how “always-on” marketing and brand impact are shaping the future of B2B. Hosted on Acast. See acast.com/privacy for more information.
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New Year, New Priorities: 2025 Media Imperatives
In the latest episode of the Meaningful Media Podcast, we dive into Havas Media Network's recently released 2025 Media Imperatives report, a robust report rich with perspectives from consumers, media platforms, and brands.Capturing consumer attention is one of today’s biggest challenges. With rising expectations and a new era of consumer agency, brands must balance AI with the human touch, push personalization without overstepping, and deliver seamless, privacy-first media experiences. It’s a tricky dance—but the stakes have never been higher.With Havas Media Network experts Jamie Seltzer, Global EVP, CSA & Mx Analytics, Seema Patel, CPC, ELI-MP, Global Managing Director, Mx Intelligence, Joanna Lawrence, Global Chief Strategy Officer, and Jonathan Waite, Global Managing Director, Mx, host Ben Downing explores how brands and partners can turn insights from this report into action. Ready to make 2025 the year of meaningful media? Let’s get started.🎙️ Hosted on Acast. See acast.com/privacy for more information.
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31:41
Unwrapping the Future of Luxury E-Commerce
In the newest episode of the Meaningful Media Podcast, "Unwrapping The Future of Luxury E-Commerce," host Ben Downing "unwraps" how the world of high-end goods is evolving, examining luxury from two perspectives: its transformation across global and regional markets and the impact of digital marketplaces reshaping the industry.This special holiday episode brings together Havas experts Victoria Ducournau, Head of Havas Market España, and Cherry Collins, Strategy Partner at Havas Media Lux. Drawing from recent reports they've authored, they delve into luxury e-commerce trends, shifting buyer demographics, regional dynamics, leading luxury brands, and more.Get ready to rethink what luxury means—and where it’s found. Hosted on Acast. See acast.com/privacy for more information.
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32:41
The Rise of the Change Makers
On the Meaningful Media Podcast, we explore how trusted, engaging, and influential media can drive change – delivering for brands, people, and the planet. This philosophy was born out of our landmark Meaningful Brands study – an ongoing research project Havas initiated in 2009 to understand people’s aspirations, guardrails and expectations of brands. Meaningful Brands is more than an impressive feat of data intelligence and analysis – it creates a shared understanding of consumers that underpins how we help brands become more meaningful and how they can grow. In today’s episode, we’ll be exploring our latest edition of Meaningful Brands. This year’s research found that a staggering 74% of brands could disappear and consumers would not care, but there are brands that are bucking this trend. They have fierce loyalty and are outperforming the market. To uncover how all organizations can take a page from their playbook and become more meaningful, we’ve converged leaders from our media and creative networks to explore these findings. Hosted on Acast. See acast.com/privacy for more information.
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Exploring the Attention Economy with Dr. Karen Nelson-Field
In this special episode of The Meaningful Media Podcast, Havas Media Network London's Global Managing Director of Mx, Jonathan Waite, welcomes Author and Researcher Karen Nelson-Field PhD to Havas Village London for a fireside chat on attention. In this exclusive session, Nelson-Field gives a sneak peek into her newest book The Attention Economy, A Category Blueprint —which we'll be giving out FIVE free copies of to the first five people who share our LinkedIn post! Hosted on Acast. See acast.com/privacy for more information.
In an era where competition for eyeball and ‘share of ear’ is fierce…where content is increasingly fragmented… what is meaningful media? What do trusted, engaging, and influential media look like? What does this mean for brands? Join your host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships at Havas Media Network, as he talks with brand marketers, agency voices, academics, consultants, policymakers, researchers, and most importantly consumers, to explore different perspectives on what meaningful media is and why it matters. Hosted on Acast. See acast.com/privacy for more information.
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