In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Gallo, a workplace expert and author of Getting Along: How to Work with Anyone, Even Difficult People. Amy shares her insights on navigating challenging interpersonal dynamics at work and offers practical strategies for improving communication and collaboration with even the most difficult colleagues. Melina and Amy discuss the importance of emotional intelligence and the skills necessary to foster better relationships in the workplace. They explore the eight archetypes of difficult coworkers, including the pessimist, the know-it-all, and the passive-aggressive peer, and provide evidence-based tactics for addressing each type effectively. Amy emphasizes the significance of perspective-taking and how understanding the motivations behind others' behaviors can lead to more productive interactions. In this episode: Learn about the eight archetypes of difficult coworkers and how to identify them in your workplace. Discover practical strategies for improving communication and collaboration with challenging colleagues. Understand the role of emotional intelligence in navigating workplace dynamics. Explore the concept of perspective-taking and how it can transform your interactions. Gain insights into the importance of agency and how to empower yourself and others in difficult situations. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/488. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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487. What We Value
In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Falk, author of the insightful book, What We Value. Together, they dive deep into the concept of value, exploring its complex layers beyond monetary aspects and its profound impact on our relationships, society, and business practices. Emily, a leading expert in behavior change and persuasion, shares her extensive research on how our brains calculate value and make decisions. She discusses the interplay between self-relevance and social relevance in our choices, illustrating how these factors influence not only personal behaviors but also the way ideas spread and are shared among individuals. With compelling examples, including the story of NBA player Ernie Grunfeld, Emily emphasizes the importance of framing and understanding what drives our decisions. In this episode: Discover the intricacies of the value calculation and how it affects everyday choices. Learn about the role of self-relevance and social relevance in decision-making processes. Explore how framing messages can enhance the likelihood of sharing information. Gain insights into the psychological strategies that can help reduce defensiveness and enhance receptivity to new ideas. Understand the broader implications of value in business and personal relationships. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/487. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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486. Making It Easy: The Art of Seamless Sales
In this episode of The Brainy Business podcast, Melina Palmer is joined by Nikki Rausch, a sales coach and expert in making it easy for customers to do business with you. Drawing from her extensive experience in sales and Neuro Linguistic Programming, Nikki shares actionable insights on how to improve communication and streamline the sales process. Together, Melina and Nikki discuss the importance of clarity in messaging and the impact of small adjustments in communication. They explore common pitfalls in email exchanges, such as the overuse of "I" statements and ineffective scheduling techniques that can inadvertently create barriers for potential clients. Nikki emphasizes the value of providing clear next steps and making the process as effortless as possible for the customer. In this episode: Learn how to reframe your communication to focus on the customer rather than yourself. Discover effective techniques for scheduling meetings that respect your prospect's time. Understand the significance of reducing "I" statements in your messaging to enhance engagement. Gain insights into the "Go Fish" mentality and how to avoid it in client interactions. Explore Nikki's three times technique for more effective email communication. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/486. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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485. The Social Art of Influence
In this episode of The Brainy Business podcast, Melina Palmer welcomes Mikael Klintman, author of the insightful new book, Framing: The Social Art of Influence. Their conversation delves into the powerful concept of framing and how it shapes our perceptions and actions in everyday life. Mikael, a professor of sociology at Lund University, shares his expertise on the four categories of framing: texture, temperature, position, and size. He explains how these elements can be strategically used to influence consumer behavior and decision-making. Through engaging examples, including the marketing strategies of luxury brands like Patek Philippe, Mikael illustrates the profound impact of thoughtful framing in both personal and professional contexts. In this episode: Discover the significance of framing in shaping perceptions and driving actions. Learn about the four categories of framing and how they can be applied in marketing and communication. Explore real-world examples of successful framing strategies from various industries. Understand the ethical implications of framing and the importance of authenticity in messaging. Gain insights into how to analyze and improve your own framing techniques for better outcomes. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/485. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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484. The Psychology of Pricing: Framing with Numbers
In this episode of The Brainy Business podcast, Melina Palmer revisits the fascinating concept of framing with numbers. She explores how the presentation of numerical information can significantly influence decision-making and consumer behavior. Melina emphasizes that the way numbers are framed can be more impactful than the numbers themselves, particularly through the lens of loss aversion and familiarity. Listeners will learn how to unlock the power of numbers by testing different frames in their business communications. Melina breaks down common pricing strategies and addresses frequently asked questions about pricing formats, including the effectiveness of ending prices in 99 versus rounding them up. She also discusses the psychological implications of using random or interesting numbers in pricing and how these choices can disrupt habitual buying patterns or enhance perceived value. In this episode: Discover the importance of framing in influencing consumer perceptions and decisions. Learn how to effectively use numbers in pricing strategies to enhance appeal. Understand the psychological impacts of rounding versus odd-ending pricing. Explore the benefits and drawbacks of using random numbers in pricing. Gain insights into how to present statistics effectively to persuade potential customers. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/484. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
Sobre The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
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