The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a pe...
In this episode of The Brainy Business podcast, Melina Palmer explores the powerful concept of unity, which is Robert Cialdini's seventh principle of persuasion. Melina dives into how reminding people of shared identities can significantly influence their decisions, whether you're trying to get a colleague on board with a new initiative or convincing a family member to change their behavior. Through real-life examples and insights from her upcoming book, she illustrates how unity can be a game changer in communication and persuasion. Listeners will learn about the importance of establishing a sense of "we" before making requests and how this principle can enhance relationships both personally and professionally. Melina discusses the underlying connection between unity and the other principles of persuasion, emphasizing that unity can make the application of these other principles more effective. Discover how unity can enhance your ability to persuade and influence others. Learn about the significance of shared identities and how they affect decision-making. Explore practical strategies for leveraging the unity principle in your communications. Understand the role of cognitive dissonance and how it relates to unity and decision-making. Gain insights into the long-term benefits of building connections based on shared identities. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/482. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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481. The Consumer Insights Revolution
In this episode of The Brainy Business podcast, Melina Palmer welcomes Steve Phillips, CEO of Zappi and co-author of The Consumer Insights Revolution. Steve shares his extensive experience in consumer insights and discusses the evolution of the field, emphasizing the importance of leveraging technology and AI to enhance decision-making processes in organizations. Melina and Steve explore the challenges companies face in understanding consumer behavior and the high failure rates of new product launches. They explore how Zappi aims to transform the consumer insights landscape by providing faster, more cost-effective solutions that empower businesses to make informed decisions. The conversation highlights the significance of creating a harmonized data ecosystem and the need for behavior change within organizations to fully utilize new technologies. In this episode: Discover how AI and technology can revolutionize the consumer insights process, making it faster and more efficient. Learn about the critical role of understanding consumer behavior in successful product development and marketing strategies. Explore the concept of "work before the work" and how it can lead to better outcomes in consumer insights. Understand the importance of building a robust data asset for informed decision-making across organizations. Gain insights into how to effectively pitch behavioral economics and consumer insights initiatives within your organization. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/481. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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480. Marketing to Mindstates
In this episode of The Brainy Business podcast, Melina Palmer welcomes Will Leach, founder and CEO of Mindstate Group, to discuss the powerful marketing concepts. Drawing from his extensive experience in behavioral science and marketing, Will shares insights from his bestselling book, Marketing to Mindstates, and explains how understanding consumer psychology can transform marketing strategies. Melina and Will discuss the importance of clarity in messaging, exploring the distinction between optimistic and cautious approaches to marketing. They also explore how brands can effectively connect with their target audiences by aligning their messaging with the psychological motivations of consumers. Will shares compelling examples, including the innovative snack brand Wicked Crisps, which was built entirely on behavioral science principles. In this episode: Discover the concept of mind states and how they influence consumer behavior. Learn about the nine motivations that drive consumer choices and how to tailor marketing messages accordingly. Explore the difference between optimistic and cautious regulatory approaches in marketing. Gain insights into the practical application of behavioral science in branding and marketing strategies. Understand the significance of clarity in messaging and how it impacts consumer perception. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/480. Looking to explore applications of behavioral economics further? Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites. Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram
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479. The Housefly Effect: Small Changes, Big Impact
In this episode of The Brainy Business podcast, Melina Palmer welcomes Eva van den Broek and Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect. Join the conversation as they explore the fascinating concept of how small, seemingly insignificant factors can have a profound impact on behavior—much like the annoying buzz of a fly that suddenly demands your attention. Eva, a behavioral economist and founder of Behavioral Insights Netherlands, shares her expertise on applying behavioral science to improve public policy, while Tim, a creative strategist and founder of Brain Creatives, discusses the intersection of advertising and behavioral insights. Together, they explore the origins of their book and how it relates to everyday decision-making. In this episode: Discover the concept of the Housefly Effect and its implications for understanding human behavior. Learn about the famous fly in the urinal nudge and how small changes can lead to significant outcomes. Explore the importance of framing and how it can simplify complex information for better decision-making. Understand the impact of social proof and the dangers of negative messaging in marketing and public campaigns. Gain insights into the placebo effect and how perception can influence our experiences with products and brands. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/479. Looking to explore applications of behavioral economics further? Learn With Us on our website: thebrainybusiness.com/learn-with-us/ Subscribe to Melina’s Newsletter Brainy Bites Let’s connect: Send Us a Message: thebrainybusiness.com/contact/ Follow Melina on LinkedIn: linkedin.com/in/melinapalmer/ The Brainy Business on Youtube: youtube.com/c/thebrainybusiness The Brainy Business on Instagram: instagram.com/thebrainybiz/
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478. The Power of Choice Architecture in Behavior Change
In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking conversation with Eric Johnson, a leading expert in choice architecture and behavioral decision-making. They explore the critical elements of choice and how the way options are presented can significantly influence decision outcomes. Eric, a faculty member at Columbia Business School and director of the Center for Decision Sciences, shares insights from his extensive research, including the implications of defaults, the paradox of choice, and the importance of framing in decision-making. Gain a deeper understanding of how small adjustments in choice architecture can lead to substantial changes in behavior, as illustrated by real-world examples such as organ donation rates and consumer preferences. Eric emphasizes the role of designers in shaping choices and the ethical considerations that come with this influence. In this episode: Discover the concept of choice architecture and its impact on decision-making. Learn about the importance of defaults and how they can drive behavior change. Explore the balance between offering too many choices and the potential for overwhelm. Understand how framing and priming can alter preferences and outcomes. Gain insights into the ethical responsibilities of choice designers. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/478. Looking to explore applications of behavioral economics further? Learn With Us on our website: thebrainybusiness.com/learn-with-us/ Subscribe to Melina’s Newsletter Brainy Bites Let’s connect: Send Us a Message: thebrainybusiness.com/contact/ Follow Melina on LinkedIn: linkedin.com/in/melinapalmer/ The Brainy Business on Youtube: youtube.com/c/thebrainybusiness The Brainy Business on Instagram: instagram.com/thebrainybiz/
Sobre The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
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