the bossbabe podcast

Welcome to the first episode of 2025! Join Natalie + Lindsay as they reflect on their biggest lessons from 2024 + dive into how to redefine freedom in business while staying aligned with your values. This episode unpacks how freedom evolves over time, how Maslow's Hierarchy applies to entrepreneurship, and why your work is not your worth. The conversation is filled with practical insights on goal-setting, anti-goals, managing a lean team, and creating a sustainable and joyful business. Plus, hear about the exciting launch of the Bossbabe Planner (in Walmart stores now… what a freaking pinch me moment!) and how it can help you map out a fulfilling + intentional year. What You’ll Learn in This Episode: What freedom in business actually means and how it evolves over time. Why less complexity and alignment can lead to more profit + joy. How Maslow's Hierarchy of Needs ties into business and mindset growth. Lessons on navigating team dynamics and maintaining high standards. How to set anti-goals to avoid burnout and create a business you love. A behind-the-scenes look at Bossbabe’s most profitable year yet + the creation of the Bossbabe Planner in Walmart stores now. TIMESTAMPS 00:00 – Intro 00:13 – Kicking off 2025 with reflections on 2024 and setting intentions for the new year. 01:04 – The surprising results of 2024: How Bossbabe achieved its highest revenue and profit year without making it the primary goal. 01:57 – The power of saying no: Cutting non-essentials and focusing on what moves the needle. 03:19 – Lessons learned in hiring, firing, and aligning your team with your values. 04:57 – Why you don’t need a big team to run a successful business — simplicity is key. 07:47 – Navigating cancel culture and embracing confidence in setting high standards. 09:43 – Why authenticity and alignment are more important than ever in online business. 12:37 – The importance of building a freedom-based business that prioritizes alignment and integrity. 16:12 – Personal reflections from Natalie: Balancing motherhood, business, and personal growth. 18:33 – How Maslow’s Hierarchy applies to entrepreneurship: From survival to true freedom. 22:31 – The magic of white space: Why clarity often comes from slowing down and creating space. 27:09 – Freedom redefined: Choosing how you work today to create a life you love tomorrow. 28:34 – Why freedom is more about mindset than money — and how to break free from “moreness.” 31:28 – Your work is not your worth: The mindset shift every entrepreneur needs. 37:43 – Behind the scenes of the Bossbabe Planner: Why it’s the ultimate tool for intentional goal-setting. 45:12 – The importance of planning: How laying out your year helps you avoid reactivity and overwhelm. 49:39 – Wrapping up: Creating a proactive, intentional year and prioritizing what truly matters. RESOURCES + LINKS Get Your Bossbabe x Bly Sky Planner Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997)  FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle

In this episode, Natalie is joined by Bethany McDaniel, founder of Primally Pure, a clean beauty brand rooted in ancestral wellness principles. From experimenting with homemade natural deodorant to leading a company with over 100 employees, Bethany shares her journey of building a thriving business while balancing motherhood. They dive deep into the science of tallow-based skincare, the challenges of scaling a direct-to-consumer brand, and practical insights on diet, self-care, and creating a sustainable lifestyle. Natalie and Bethany also share details on how they integrate their own wellness practices into their daily routines. This episode is packed with actionable tips for business owners, moms, and anyone curious about clean beauty, holistic living + building a product brand from scratch. TIMESTAMPS 00:00 – Natalie introduces Bethany McDaniel and shares the story behind Primally Pure’s creation. 01:11 – Bethany discusses the origins of her brand and how her passion for clean skincare evolved from her personal struggle with acne. 02:53 – The pivotal role her family’s regenerative livestock farm played in inspiring her clean beauty formulations. 05:14 – Bethany and Natalie reflect on the challenges of acne, societal norms, and uncovering the deeper root causes of skin issues. 06:30 – The virality of tallow as a skincare ingredient and its ancestral roots. 08:36 – The rise of clean beauty trends + addressing misconceptions about tallow’s impact on skin. 12:25 – Bethany’s assistant’s skincare journey + the connection between gut health, acne, and the role of functional medicine. 17:18 – Scaling an e-commerce brand: influencer marketing, affiliate programs, and the transition to paid ads. 20:10 – Behind-the-scenes of Primally Pure’s rebrand and the focus on sustainability. 24:34 – Bethany’s decision to go all-in on the business while balancing motherhood and family. 26:50 – The evolution of Bethany’s role within the company and how stepping back as CEO allowed her to focus on her strengths. 29:03 – Navigating the balance between business and motherhood and finding alignment through seasonal shifts. 34:00 – Diet, ancestral living, and the contrast between the American diet and European standards. 38:27 – Raw milk and the resurgence of traditional food practices. 39:34 – A day in Bethany’s life: homeschooling pods, wellness practices, and her flexible work schedule. 44:31 – Bethany’s skincare routine and the power of evening rituals. 47:09 – Primally Pure product recommendations for clean beauty beginners and an exclusive code for listeners. RESOURCES + LINKS Visit the Primally Pure Website - Use Code “BOSSBABE” For A Discount. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Sign Up For Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997)  FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Primally Pure: @primallypure Bethany: @bethanyjmcdaniel

In this deeply moving episode, Natalie sits down with her friend + Founder of National Angels, Susan Ramirez. National Angels is a non-profit organization dedicated to transforming the foster care experience for children, youth, and families across the United States. Bossbabe has been a supporter of National Angels for years, deeply moved by the organization’s mission and Susan’s dedication to creating change in the lives of our most vulnerable population - children. Ahead of the holidays, Natalie and Susan share stories of hope, resilience, and transformation that will leave you inspired + maybe a bit emotional. Susan shares her journey of leaving corporate America to pursue this calling, how National Angels is rewriting the future for foster children, and the life-changing power of mentorship and community. Whether you're looking for inspiration, ways to give back this season, or a reminder of the impact we can create when we come together, this is an episode you can’t miss. TIMESTAMPS 00:00 – Welcome + Introduction of Susan Ramirez. 00:29 – Why Natalie has been supporting National Angels for years and why this cause is so close to her heart. 01:55 – Susan’s story: From climbing the corporate ladder to discovering her life’s purpose. 03:36 – The devastating realities of foster care and the ripple effects across society. 07:06 – How Susan piloted her first program and transformed one family’s life. 10:05 – Jonathan’s story: From failing grades to football stardom through mentorship. 13:05 – How National Angels grew from a local initiative to a national movement. 15:34 – The business of non-profits: Running National Angels with strategy, leadership, and purpose. 17:34 – Susan’s faith-driven decision to leave corporate America and lead National Angels. 19:34 – Burnout, leadership struggles, and Susan’s transformative soul adventure in Sedona. 24:46 – Reclaiming her purpose and creating healthier boundaries as a leader. 27:19 – Teaching self-efficacy: Susan’s powerful lessons on intentional parenting and mentorship. 29:15 – Balancing the emotional weight of foster care work with hope and resilience.  32:03 – Abel’s story: A marathon, mentorship, and a life-changing surprise. 35:40 – The power of words: How encouragement changed one foster youth’s life forever. 37:10 – How you can get involved: Donate, volunteer, or mentor a child through National Angels. 39:22 – The tangible impact of donations and the ripple effects of supporting this mission. 41:22 – How the Bossbabe community can step up and support National Angels. 42:29 – Volunteer and mentorship opportunities: How you can make a lasting difference. 45:13 – Susan’s advice to her younger self: “Keep going—every hard moment is worth it.” RESOURCES + LINKS Use this link to donate to National Angels + participate in Bossbabe’s Matching Campaign. Learn more about the National Angels Non-Profit + learn how to volunteer in your area. Learn more about Austin Angels, the Founding Chapter of National Angels Documentaries mentioned in the episode: Transforming Foster Care + Abel’s Surprise at the Finish Line Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Sign Up For Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997)  FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie National Angels: @nationalangels Austin Angels: @austinangelsnonprofit Susan Ramirez: @mrs.susanramirez

In this long-overdue and first-ever public conversation, Natalie sits down with Alex Wolf, the original creator of Bossbabe, to unpack the untold story of the brand that changed everything. For the first time, they share the raw truth behind the creation of Bossbabe, its explosive rise, and how a simple idea became a global movement that inspired millions of women. Together, they reveal what it took to build this iconic brand, the challenges they faced along the way, and why Alex decided to step away from the spotlight while Natalie scaled the business. This episode is packed with candid confessions, deep reflections, and insights into what really happened behind the scenes. If you think you know the story of Bossbabe, think again. This is the episode you didn’t know you were waiting for. TIMESTAMPS 00:00 Introduction: The first conversation in seven years—why it took so long 00:43 The Bossbabe Origin Story: From dropout to visionary—how Alex turned an idea into a movement 03:13 The Birth of Bossbabe: The moment Alex realized “Bossbabe” was the next big thing 07:06 Making Money at 22: Babysitting, coding, and building digital subscriptions before it was trendy 11:32 Passing the Baton: How Natalie stepped in as CEO and took the brand global 18:23 The Acquisition Drama: Clearing the air on rumors and the truth behind Natalie taking ownership 25:19 Identity Crisis: The emotional toll of early success and stepping away from the spotlight 29:33 Cultural Impact: How Bossbabe sparked a global movement for ambitious women 41:34 Predictions for the Future: What’s next for branding, tech, and social media 54:35 Avoiding Burnout: Why selling views is a trap and building a brand is the ultimate strategy 01:01:46 Healing and Transformation: Turning pain into power—how Bossbabe became a lifeline for so many RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Sign Up For Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997)  FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Alex Wolf: @alexwolf