The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

• Scrappy Content Creation with Adam Constantine

  Let’s talk about scrappy content. That low-effort, high-impact content that doesn’t look perfect—but still gets the job done. In this episode, I’m joined by Adam Constantine, founder of Ace Creatives, to talk all about the power of creating content without the studio setup. We dive into what makes scrappy content work, how to stay consistent with only 2 hours a week, and why authenticity still wins on social media. If content creation has felt overwhelming lately, this episode is your permission to keep it simple. In this episode of the podcast, we talk about: What scrappy content is (and isn’t) Adam’s journey from basketball to creative agency How to post consistently with limited time Why “bad” posts usually just disappear (and that’s a good thing) Practical formats to try: green screen, text-first, and more …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: From a professional basketball player to (probably) the world’s tallest social media guru, Adam Constantine has been a creative pioneer for over a decade in various industries. He has consistently created dynamic, unique, inspiring, and humorous digital content that engages audiences, keeps them talking, and builds successful brands. Serving as a resource to connect a brand’s social media with their external audience. This led to the launch of ACE Creatives, a social media, and full-scale production agency.  With clients from Top global content creators to Fortune 500 companies and a variety of other verticals, his goal for each is to effectively position them in front of their audience to maximize ROI and brand affinity. He’s been on the national speaking circuit for several years, teaching the importance of storytelling in the digital age and hosting workshops on building a dynamic social media presence; serving as an event MC and social media thought leader, his unique skill set of simultaneously entertaining while educating a crowd is rivalled only by his 6’8″ frame, impressive beard growth, and ever-growing collection of shoes. Website: https://www.acecreatives.co/ Instagram: https://www.instagram.com/hashtagacecreatives, https://instagram.com/theycallmeac   LinkedIn: https://www.linkedin.com/in/adamconstantine32/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/352

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• What Ten LinkedIn Audits Revealed

  Think your LinkedIn profile is doing its job? After auditing 10 accounts during the annual LinkedIn Challenge in the Mindful Marketing Lab, I found clear patterns—some great, others... not so much. In this episode, I’m walking you through the most common profile mistakes, the kinds of content that actually work, and the one thing almost everyone is overlooking when it comes to engagement. Whether you’re just starting or looking to refine your LinkedIn game, these insights can help you show up more strategically without burning out. In this episode of the podcast, I talk about:  What your profile banner really needs to do How to write a headline that stops the scroll Tips for emotionally resonant About sections The post types that get the most traction Why your engagement strategy matters more than posting frequency   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/351

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• Is Influencer Marketing Still Worth It? with Sherri Langburt

  Influencer marketing isn’t what it used to be. Brands are shifting from chasing big names to working with highly engaged niche influencers. So how do you find the right influencers and create partnerships that actually drive results? I’m joined by influencer marketing expert Sherri Langburt, who’s breaking down what’s working now and how brands can maximize their influencer partnerships. If influencer marketing is part of your strategy, this episode is a must-listen. In this episode of the podcast, we talk about: How to measure real influence beyond just follower count Why nano & micro influencers are outperforming big names What’s working in UGC & brand partnerships right now How AI is shaping the future of influencer marketing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Sherri is the founder and CEO of BabbleBoxx, an influencer marketing agency that helps brands mix influencer strategies into their marketing plans for a true omnichannel experience. Early in Sherri's career, she created one of the first SaaS-based influencer marketing platforms, which eventually led to what would become BabbleBoxx. Her approach to marketing invites a 'slow the scroll and engage audiences' strategy by connecting hand-picked influencers across categories with companies of all sizes to execute co-sampling and signature “boxx” marketing strategies largely dependent on social content.  Sherri is an excellent and experienced speaker who has received outstanding reviews for content and delivery. Sherri was the Keynote speaker at the national 2022 AMA Digital Marketing Conference. Other speaking engagements have included the Path-to-Purchase Institute - Executive Network Conference, ANA Influencer Marketing Committee Conference, Digital Summit, and CEO Club of Baltimore. She is also an avid supporter of non-profit and educational organizations, including Feeding America, G.L.A.D.D, UJA, The Ronald McDonald House, U.C.L.A., and Seton Hall University, where she lends expertise and is often a guest speaker at events. Sherri offers volunteer one-on-one business counseling to the Women’s Center for Entrepreneurship of the U.S. Small Business Administration. Website: https://babbleboxx.com/ LinkedIn: https://www.linkedin.com/company/babbleboxx/  Instagram: https://www.instagram.com/babbleboxxofficial/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/350

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  27:09
• The Pinterest Strategy You Need for 2025 with Heather Farris

  If you’re tired of the constant social media algorithm changes, it might be time to give Pinterest another look. Unlike social media, Pinterest is a search engine—which means your content lasts longer and keeps working for you. I’m joined by Pinterest strategist Heather Farris, who’s breaking down how to use Pinterest the right way in 2025.  Whether you want more traffic, more leads, or just a platform that doesn’t demand daily posting, this episode is for you. In this episode of the podcast, we talk about: How to optimize pins for search and get long-term traffic Why Pinterest users behave differently than Instagram users The best posting frequency (without burning out) How to use AI to streamline your Pinterest workflow …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Heather is a Pinterest marketer and has been managing client accounts for over 8 years. She jokes that she’s used the platform so long she remembers when there wasn’t much to see and you actually found the end of the feed. Before she got into Pinterest marketing she was in accounting. Heather facilitates a membership where she helps content creators, coaches & service providers with strategy to grow their traffic & sales. Website: https://heatherfarris.com/ YouTube: https://www.youtube.com/channel/UC2E4tXgSUeD5S9W6fGPoTsA Pinterest: https://www.pinterest.com/heatherfarrisco/_created/ Instagram: https://www.instagram.com/heatherfarrisco_/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/349

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  39:18
• The Marketing Fix You’re Overlooking

  If your marketing to-do list feels overwhelming, you’re not alone. But what if you didn’t need more marketing, just better marketing? In this episode, I’m sharing a smarter approach to marketing—one that helps you maximize your time, focus on high-impact activities, and get better results without burning out.  Whether you have two hours a week or twenty, these strategies will help you make every minute count.  In this episode of the podcast, I talk about:  Why marketing to existing clients is your easiest win How to stop leaving money on the table with warm leads The one tracking tweak that instantly improves your strategy Why website traffic means nothing if you’re not doing this The simplest way to grow your email list—no complicated tech required ...and more!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/348

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