Revamp an Outdated Pinterest Account | Laura Rike & Gina Tassanelli
In this episode of The Pintastic Podcast, host Laura Rike sits down with marketing strategist and brand visibility coach Ginna Tassanelli to walk through a live Pinterest audit. Ginna shares her journey from running a fashion-focused brand to leading a high-converting marketing agency—and how her Pinterest account needed to evolve along with her.Laura guides Ginna through actionable steps to clean up, rebrand, and repurpose existing Pinterest content so it aligns with her current offers and lead generation strategy. Whether you’ve ignored Pinterest for a while or you're in the middle of a business pivot, this episode shows you how to turn an outdated account into a strategic traffic driver.Key Takeaways:How to decide whether to start a new Pinterest account or repurpose your current oneWhat to do with old boards and content that no longer serve your business goalsUsing Pinterest as a lead generator for video-based offers and high-converting freebiesHow Pinterest search differs from social media—and what that means for your content strategyTips for repurposing Instagram Reels and short-form videos into Pinterest-friendly formatsWhether you're a seasoned entrepreneur or just getting started, this episode offers a fresh perspective on how to maximize Pinterest for long-term growth and visibility.–The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.Learn More about Laura on her website: laurarike.comAnd connect with her on IG: instagram.com/laurarike/And on Pinterest: pinterest.com/laurarike/The guest on this episode, Ginna Tassanelli thrives on helping business and personal brands build an in-demand profitable brand that’s irresistible to premium clients by leveraging the online space so they can create massive impact.Learn more about Ginna on her website: gethypemedia.comDM her @ginnamtassanelli on Facebook to request her GPT-powered video script generator
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34:17
Repurpose Your Content From Instagram to Pinterest | Laura Rike & Emily Holthaus
In this episode of The Pintastic Podcast, host Laura Rike shares actionable strategies for turning Instagram content into Pinterest pins that drive traffic and grow your business. Joining Laura is Emily Holthaus, founder of Raising Little Millionaires, a newly launched brand focused on empowering parents to teach their kids financial literacy. Together, they explore how Pinterest can help new and established businesses amplify their reach and connect with the right audience.
Key Takeaways:
Why Pinterest is Essential for Business Growth: Discover how Pinterest serves as a visual search engine that drives long-term traffic and brand awareness.
Repurposing Instagram Content for Pinterest: Laura walks Emily through the step-by-step process of transforming high-performing Instagram posts into optimized Pinterest pins, including tips on design, keywords, and visual search.
Building Brand Awareness as a New Business: Learn how Emily is using Pinterest to introduce Raising Little Millionaires to her audience and establish a strong online presence.
Pinterest Ads Demystified: Understand how to get started with Pinterest ads, using psychographics and search trends to create campaigns that convert—even with a
Whether you’re launching a new business or looking to grow an existing one, this episode will inspire and equip you with practical tools to turn Pinterest into a powerful marketing platform. Laura’s expertise and Emily’s fresh perspective make this a must-listen for entrepreneurs ready to take the next step.
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The host of The Pintastic® Podcast is Laura Rike, an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.
Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.
Learn More about Laura on her website: laurarike.com
And connect with her on IG: instagram.com/laurarike/
And on Pinterest: pinterest.com/laurarike/
The guest on this episode is Emily Holthaus, the co-founder of Raising Little Millionaires. Raising Little Millionaires was born from two moms on a mission to teach their children positive money habits, mindsets, and disciplines from a young age. As educators (Emily is an M.S.Ed curriculum expert), even we struggled to find the time to shower, let alone figure out how to ensure our children developed a positive relationship with money. So Emily created the busy parents manual to instilling financial discipline and empowerment at home between ages 3-18 years old and set out on this journey with Amanda to build a community of parents ready to move the needle on raising a generation of money-smart kids.
Learn more about Emily on her website: https://www.raisinglittlemillionaires.com/
Connect with her on IG: https://www.instagram.com/raisinglittlemillionaires/ And on Pinterest: https://www.pinterest.com/raisinglittlemillionaire/
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38:34
The Secret to an Optimized Pinterest Account | Laura Rike & Emily Williams
In this episode of The Pintastic Podcast, Laura Rike sits down with Emily Williams, founder of I Heart My Life, and creator of the To Be Ambitious community, to explore how Pinterest can elevate a thriving personal brand. Emily shares her journey of creating impactful communities, mastering her mindset, and scaling multiple brands while juggling various platforms and goals. Laura provides actionable strategies for integrating Pinterest into Emily’s ecosystem, emphasizing how to amplify existing efforts rather than add more to her plate. If you're curious about using Pinterest as a tool to grow your brand and connect with your audience, this episode is packed with insights and practical steps.
Key Takeaways:
How Pinterest supports growth for personal brands through aesthetics and strategic content.
Tips on leveraging Pinterest as a traffic-driving and lead-generating platform.
Why focusing on aligned keywords and audience aspirations can transform Pinterest into a long-term brand asset.
The power of visual branding and integrating multiple platforms for cohesive marketing efforts.
Actionable steps for creating fresh pins and maximizing ROI without adding overwhelming tasks.
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The host of The Pintastic® Podcast is, Laura Rike is an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.
Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.
Learn More about Laura on her website: laurarike.com
And connect with her on IG: instagram.com/laurarike/
And on Pinterest: pinterest.com/laurarike/
The guest on this episode is Emily Williams. Emily is the founder of the I Heart My Life brand and movement, a Success and Mindset Coach for ambitious women, an author, speaker and the host of the I Heart My Life Show Podcast.
Learn more about Emily on her website: www.iheartmylife.com
Connect with her on IG: https://www.instagram.com/iheartmylife
And on Pinterest: https://www.pinterest.com/iheartmylifenow/
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32:29
Unlock Pinterest’s Secret Power for Scaling Your Business | Laura Rike & Jessica Walman
In this episode of the Pintastic Podcast, Laura Rike dives deep into Pinterest strategies with marketing expert Jessica Walman. Together, they explore how Pinterest can be a game-changer for service-based businesses looking to scale. From optimizing your Pinterest profile to creating engaging pins, Laura shares her expert advice while Jess adds her insights on leveraging marketing funnels for consistent leads and conversions.
Whether you’re new to Pinterest or skeptical about its potential beyond DIY projects, this conversation debunks myths and provides actionable tips to build a sustainable system that aligns with your goals. Jess also discusses her experience with Facebook and Instagram ads and how those strategies can complement a strong Pinterest presence.
Key Takeaways:
Why Pinterest is more than a social platform and how to approach it as a search engine.
The importance of using keywords and categories to optimize your Pinterest profile and boards.
How to align Pinterest strategies with your overall marketing funnels to generate leads and sales.
Tips for creating a consistent, long-term content plan that yields results over time.
How Pinterest's algorithm works and why consistency and engagement are key to success.
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The host of The Pintastic® Podcast is, Laura Rike is an industry-leading Pinterest strategist with over 15 years of marketing expertise and a special focus on Pinterest since its invite-only beginnings. She has guided clients and students to remarkable successes, helping many become industry front-runners with thriving six-figure businesses.
Outside of her professional endeavors, Laura is a devoted mother to three children and a passionate crafter with a love for quilting. She also enjoys running a family blog, where she shares creative adventures that bring her family closer together. This unique blend of personal passions and professional accomplishments shapes Laura’s approach to work, emphasizing growth, connection, and success in every engagement.
Learn More about Laura on her website: laurarike.com
And connect with her on IG: instagram.com/laurarike/
And on Pinterest: pinterest.com/laurarike/
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The guest on this episode is Jessica Walman, a leading digital marketing strategist and Facebook ad expert with over a decade of experience. She is the CEO of The JW Agency, specializing in paid Facebook ads and comprehensive marketing strategies for clients in the coaching, consulting, and digital product sectors. Her agency manages up to $1 million per month in ad spend, working with 7- and 8-figure clients to automate business growth through innovative and effective strategies.
Learn more about The JW agency: live.jessicawalman.com/realresults
Connect with Jess on IG: instagram.com/jessica_walman
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34:41
Short Form Video Strategies for Pinterest & Beyond
In this episode Laura talks to Nika Stewart @nikastewartshine who is the creator of the Viral Video Formula and teaches a counterintuitive approach to life & entrepreneurship. To learn more about Nika visit her website at www.shine-365.com.
Listen to this episode to learn:
What differentiates short form from long form videosTips for getting started with short form videoThe best content approach for creating viral short form videosHow to repurpose your videos to platforms, like Pinterest, that will help increase your traffic to your short form contentAND MORE!!
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Want 10,897+ more website visitors from a SINGLE post?
That my friend is the POWER of Pinterest!
Combining one single pin with the right keywords, you can be found first for your services or products. Unlike your content having an expiration date in other social media sites, Pinterest will keep working for you LONG AFTER you click 'pin'.
With the right strategy (that you will find in Pintastic Rockstars) - and as long as your content is relevant and engaging - it will keep SHOWING UP in people's feeds for YEARS! AND to put the cherry on top, you can take advantage of the awesomeness of Pinterest to double your traffic & sales in LESS THAN 1 hour a week!
Laura is a Pinterest Strategist who specializes in helping high-performing brands, and content creators boost their traffic, leads, and sales through visual SEO. She is a Pinterest Strategist who helps high-performing business owners implement content growth plans, outsource their visibility and steadily grow their monthly revenue through her signature growth to greatness framework with done for you services and course packages.
Not ready to jump into Rockstars just yet? Check out her free Power Of Pinterest download full of insider ways to make sure you are set up to bring a client running to you with a credit card in hand, begging you to take their money!
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See full show notes for all episodes at Pintastic Podcast!
Get more Pinterest Marketing Tips, just visit https://laurarike.com/pinterest-marketing-podcast/ delivered!
Where to find more Pinterest Marketing Tips:
Facebook: https://facebook.com/laurarike
Pinterest: https://pinterest.com/laurarike
Instagram: https://instagram.com/laurarike
Twitter: https://twitter.com/laura_rike
LinkedIn: https://www.linkedin.com/in/laurarike/
YouTube: https://www.youtube.com/c/LauraRikePinterest
Pinterest marketing podcast. The Pintastic® Podcast is your go-to resource for mastering Pinterest marketing and transforming it into a tool for sustainable business growth. Designed for high-performing business owners, content creators, and bloggers, this show delivers actionable strategies to boost profitability—without tech headaches or wasted time. Each episode covers the latest Pinterest trends, algorithm updates, and tips to drive organic traffic, grow your email list, and increase sales. You’ll also hear creative insights from individuals learning Pinterest across various niches.
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