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Nudge

Podcast Nudge
Phill Agnew
Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, ...

Episódios Disponíveis

5 de 220
  • Francesca Gino Scandal: What Really Happened
    The Francesca Gino scandal shook the academic world, exposing fraudulent research practices at one of the world’s most prestigious institutions, Harvard Business School. This episode unpacks the details of the case, from the initial discoveries to the implications for science. You’ll learn: How a PhD student uncovered data manipulation in a high-profile study (feat. Zoe Xani’s investigation). The critical role of whistleblowers in exposing fraud (feat. Data Colada’s analysis). Key findings from Harvard’s 1,300-page report on research misconduct. Which studies were faked and what they claimed to find. How self-correcting mechanisms can strengthen trust despite scandals. ---- Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---- Sources: Data Colada. (2023). [109] Data falsificada (Part 1): “Clusterfake”. https://datacolada.org/109 Data Colada. (2023). Data falsificada (Part 1): Evidence that Francesca Gino fabricated data. Data Colada. Retrieved from https://datacolada.org/110 Data Colada. (2023). Data falsificada (Part 3): The cheaters are out of order. Data Colada. Retrieved from https://datacolada.org/111 Data Colada. (2023). Data falsificada (Part 4): Forgetting the words. Data Colada. Retrieved from https://datacolada.org/112 Data Colada. (2024). [116] Our (first?) day in court. https://datacolada.org/116 Data Colada. (2024). [118] Harvard’s Gino Report Reveals How A Dataset Was Altered, Data Colada. https://datacolada.org/118 Dalton, R. (2023, October 18). Embattled Harvard honesty professor accused of plagiarism. Science. Retrieved January 6, 2025, from https://www.science.org/content/article/embattled-harvard-honesty-professor-accused-plagiarism Dubner, S. J. (2024). Why is there so much fraud in academia? (Update) [Audio podcast episode]. In Freakonomics Radio. Freakonomics, LLC. https://freakonomics.com/podcast/why-is-there-so-much-fraud-in-academia-update/ Dubner, S. J. (2025). Can academic fraud be stopped? (Update) [Audio podcast episode]. In Freakonomics  Radio. Freakonomics, LLC. https://freakonomics.com/podcast/can-academic-fraud-be-stopped-update/ Gino, F., Kouchaki, M., & Galinsky, A. D. (2015). The moral virtue of authenticity: How inauthenticity produces feelings of immorality and impurity. Psychological Science, 26(7), 983–996. https://doi.org/10.1177/0956797615575277 Gino, F., & Wiltermuth, S. S. (2014). Evil genius? How dishonesty can lead to greater creativity. Psychological Science, 25(4), 973–981. https://doi.org/10.1177/0956797614520714 Gino, F., Kouchaki, M., & Casciaro, T. (2020). Why connect? Moral consequences of networking with a promotion or prevention focus. Journal of Personality and Social Psychology, https://psycnet.apa.org/doiLanding?doi=10.1037%2Fpspa0000226 Harari, Y. N. (2024). Nexus: A brief history of information networks from the Stone Age to AI. Fern Press. Judo, P. (2024). It’s over – Gino vs Harvard fake data scandal [Video]. YouTube. https://youtu.be/Q9tgyVPytBk Konnikova, M. (2023). They studied dishonesty. Was their work a lie? The New Yorker. https://www.newyorker.com/magazine/2023/10/09/they-studied-dishonesty-was-their-work-a-lie Lewis-Karus. (2024). How a scientific dispute spiraled into a defamation lawsuit. The New Yorker. https://www.newyorker.com/news/news-desk/how-a-scientific-dispute-spiralled-into-a-defamation-lawsuit Shu, L. L., Mazar, N., Gino, F., Ariely, D., & Bazerman, M. H. (2012). Signing at the beginning makes ethics salient and decreases dishonest self-reports in comparison to signing at the end. Proceedings of the National Academy of Sciences, 109(38), 15197–15200. https://doi.org/10.1073/pnas.1209746109
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  • Can I fool veteran marketers with my AI fakery?
    I put AI to the test at one of the world’s largest marketing conferences, Inbound 2024. This episode dives into the surprising results of my experiment and what they mean for the future of marketing.  You’ll learn: Why AI-generated content is seen as error-free (feat. 2022 study by Henestrosa et al.). How AI compares to humans in persuading consumers (feat. 2023 meta-analysis). Why strong positioning, like Wistia’s, is key to beating AI at its own game. The marketing tasks most at risk of being taken over by AI (feat. 2024 survey). A senior marketer’s take on whether AI could ever replace humans (feat. Richard Truncale). ---- Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---- Sources:  Henestrosa, A. L., Greving, H., & Kimmerle, J. (2022). Automated journalism: The effects of AI authorship and evaluative information on the perception of a science journalism article. Computers in Human Behavior, 138, 107445. https://doi.org/10.1016/j.chb.2022.107445 Huang, G., & Wang, S. (2023). Is artificial intelligence more persuasive than humans? A meta-analysis. Journal of Communication, 73(6), 552–562. https://doi.org/10.1093/joc/jqad024 Kasumovic, D. (2024). Artificial intelligence (AI) marketing benchmark report: 2024. Influencer Marketing Hub. https://influencermarketinghub.com/ai-marketing-benchmark-report/ Shotton, R. (2023). The illusion of choice: 16 ½ psychological biases that influence what we buy. Harriman House. Chan, W. T. Y., & Leung, C. H. (2018). An empirical study on reverse psychology applied in advertising messages. Asian Journal of Empirical Research, 8(9), 321–329. https://doi.org/10.18488/journal.1007/2018.8.9/1007.9.321.329
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  • The experiment every marketer should know
    From curing scurvy to shaping billion-dollar business strategies, this is the story of the most important experiment in science and its profound impact on our world. ---- Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---- Inspired by the insights and storytelling of May Contain Lies How Stories, Statistics, and Studies Exploit Our Biases – And What We Can Do About It, authored by Alex Edmans.
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  • The best of Nudge in 2024
    I spoke to the leading behavioural science authors, researchers and practitioners in 2024. Here are their top lessons. It features insights from Tali Sharot, Todd Rodgers, Rory Sutherland, Prof. Sarah Moore, and Chris Voss. Plus, some big news for 2025.  You’ll learn:  Why our happiness fades, no matter how good life gets (feat. Tali Sharot). How shorter emails can drastically improve response rates (feat. Todd Rogers). Why our behaviours often shape our attitudes—rather than the other way around (feat. Rory Sutherland). The surprising persuasive power of swear words in reviews and advertising (feat. Sarah Moore). A hostage negotiator’s secret for winning arguments (feat. Chris Voss). ---- Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---- Sources:  Epstein, Leonard H., Katelyn A. Carr, Meghan D. Cavanaugh, Rocco A. Paluch, and Mark E. Bouton (2011): “Long-term habituation to food in obese and nonobese women,” American Journal of Clinical Nutrition, 94(2), 371–376. Adams, Gabrielle S., Benjamin A. Converse, Andrew H. Hales, and Leidy E. Klotz (2021): “People systematically overlook subtractive changes,” Nature, 592, 258–261. Rogers, Todd, and Jessica Lasky-Fink (2020): “Write shorter messages,” Harvard Kennedy School. Boomerang (2016): “7 Tips for Getting More Responses to Your Emails—Backed by Data,” Boomerang Blog. Rosset, Evelyn (2008): “It's No Accident: Our Bias for Intentional Explanations,” Psychological Science, 19(6), 566–572. Lafreniere, Katherine C., Sarah G. Moore, and Robert J. Fisher (2022): “The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth,” SAGE Open. Westerholm, Jim (2017): “Damn good coffee: Swear words and advertising,” Mälardalen University. van Kleef, Gerben A., Carsten K. W. De Dreu, and Antony S. R. Manstead (2004): “The Interpersonal Effects of Anger and Happiness in Negotiations,” Journal of Personality and Social Psychology, Vol. 86, No. 1, pp. 57–76. This episode contains swear words.
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  • Every trick Steve Jobs used to persuade in 68 minutes
    I’ve scoured his 38-year career and documented every persuasion tactic he’s used. Here’s how Steve Jobs became the most successful CEO of all time.  Sign up to the (free) Nudge Newsletter: https://nudge.ck.page/profile Subscribe to Nudge on YouTube: https://www.youtube.com/@nudgepodcast
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Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
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