The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Speciali...
Bonus: Journey-Centric Design: The Evolution of UX Design Operations (feat. Kim Flaherty, NN/g)
Product-centric design can be an efficient way to design interfaces, but it can often lead to disjointed and poorly optimized customer journey experiences. Kim Flaherty shares her recent research into journey-centric design, and insights on how a journey-centric design practice can help organizations overcome product-centric challenges.
Report:
Architecting a Journey Management Practice
Learn more about Kim:
Bio | LinkedIn
NN/g Resources about Journey Management:
The 3 Competencies of Journey Management (5-min video)
Journey Management vs. Service Design (4-min video)
The Practice of Customer-Journey Management (free article)
Customer Journeys and Omnichannel UX (free article)
Journey Mapping to Understand Customer Needs (UX Certification course)
Customer-Journey Management (UX Certification course)
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36:45
43. Responsible AI (feat. Paige Lord, Sr. Product Marketing Manager at GitHub)
With AI developing rapidly, and AI policy often lagging behind, calls for responsible tech design and development are louder and more public than ever. In this episode, Paige Lord offers some insight into ways UX professionals can play a role in creating ethical AI products and services.
Learn more about Paige Lord:
LinkedIn: https://www.linkedin.com/in/thepaigelord/
TikTok: https://www.tiktok.com/@aiethicswithpaige
YouTube: https://www.youtube.com/@aiethicswithpaige
Substack: https://thepaigelord.substack.com/
Other related content:
Design Risk Assessment (free article)
NN/g Articles & Videos about AI
Practical AI for UX Professionals Course
Emerging Patterns in Interface Design Course
Responsible AI Institute: https://www.responsible.ai/
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37:16
42. Icons that Work (feat Kate Kaplan, Insights Architect @ NN/g)
Icons are popular components to incorporate into digital designs that can help simplify user experiences. But, not every icon is created equal. In this episode, Kate Kaplan shares the latest insights from her research on digital iconography which can be found in her new book, Digital Icons that Work.
Learn more about Kate Kaplan: Bio | LinkedIn
Her book: Digital Icons That Work (nngroup.com)
Other Related Articles:
Imagery in Visual Design Article
Digital Icons UX Quiz
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35:27
41. UX Accessibility and Designing for Neurodiversity (feat. Stéphanie Walter)
Accessibility isn’t a novel concept, but in the realm of digital design, it's rare to find a product or service that's truly accessible to a broad audience with many needs. In this episode, Stéphanie Walter shares a bit about what got her interested in accessibility to begin with, what accessibility truly means in UX, some common misconceptions, and how designers can create more inclusive experiences.
Learn more about Stéphanie Walter: LinkedIn | stephaniewalter.design
WCAG Standards
Related NN/g Resources:
Accessibility and Inclusivity Study Guide (free article)
How to Conduct Usability Studies with Accessibility Report (free report)
Usability Guidelines for Accessible Web Design Report (free report)
Accessibility Articles and Videos
Emerging Patterns in Interface Design Course (NN/g UX Certification-eligible course)
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36:51
40. Managing Priorities (feat. Harry Max, author and managing partner at Peak Priorities LLC)
“If you squint hard enough, every problem is a prioritization problem.” -Harry Max
UX professionals are often faced with the challenge of managing backlogged work and doing so with limited time, budget, and resources. In this episode, we chat with Harry Max about the common misconceptions with prioritization and how to get better at it over time.
Learn more about Harry Max
NN/g Articles & Training Courses
5 Prioritization Methods in UX Roadmapping (free article)
Using Prioritization Matrices to Inform UX Decisions (free article)
Using Trade-Off Scales for Prioritization in UX Design Projects (2 min video)
Incorporating UX Work into Your Agile Backlog (free article)
Related Courses
UX Roadmaps
Design Tradeoffs and UX Decision-Making
Generating Big Ideas with Design Thinking
The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com