Lives of Tomorrow

It’s 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries?Ditching societal norms of traditional adult milestones, the Forever Young Adult is trailblazing their own timeline. Consumers are grappling with global challenges by seeking ease and dressing in comfortable Day-jamas, tending to their needs with Therapeutic Laziness. Discover more trends WGSN forecasts for the coming year. Join Carla Buzasi, CEO of WGSN with her colleagues, Lisa White, Director of Strategic Forecasting and Creative Direction, and Cassandra Napoli, Head of Marketing and Events at WGSN Insight.

2024 ended up being the year when WGSN’s CEO Carla Buzasi returned to the office, started wearing heels, stopped using her air fryer, and paid for her coffee with the palm of her hand. She’s done with the boring life and got out of people’s way to watch them do brilliant things.In this special episode, our Lives of Tomorrow podcast producer Akeem Nicol gets Carla to answer instead of asking questions, including those about WGSN’s biggest successes and challenges and why she has asked people to return to the office. Tune in to hear how 2024 has been the year of glimmers – small moments of joy and excellent reviews from WGSN’s customers.

How do you teach adults to play?Play isn’t just for kids. It’s proven to ease stress, boost happiness, and inspire creative problem-solving. So, why aren’t we doing it more? In this episode of Lives of Tomorrow, we explore what play means to us, and how we can use play to boost work performance, increase wellbeing, and set fire to our imaginations.WGSN CEO Carla Buzasi learns from Emma Worrollo, Founder of the Playful Den, a collective that supports people unleashing the power of play, recently featured in IKEA’s Power of Play report 2024. Find out how companies enhance staff productivity by harnessing play.Want to know why it’s game on for grown-ups? Vote here for WGSN to speak at SXSW London 2025 about strategic joy bridging brands and consumers

Every day, we rely on data to simplify our lives, from our biometrics to our digital wallets. But how safe are we? What does the future hold for data privacy and ethics?In this episode, WGSN CEO Carla Buzasi discusses digital empowerment with StJohn (Singe) Deakins, founder and CEO of DataSapien, a company revolutionising personal data control with Zero-Shared Data technology. He shares his deep expertise in marketing and loyalty, having led digital transformation in CitizenMe and British Airways. Tune in to learn how companies can build trust and deliver on promises to empower consumers in their choices when sharing their data.