How to Build a Multi-Club Ownership Model with 'Underdog' Clubs – ft. Matt Rizzetta
In this episode, Matt Rizzetta, founder of North Sixth Group and Club Underdog, takes us through his inspiring journey of turning passion into purpose. Drawing from his Italian heritage and marketing expertise, Matt shares how he developed a unique multi-club ownership (MCO) model focused on revitalizing underdog football teams, including Campobasso FC, Dagenham & Redbridge FC, Brooklyn FC, and FC Locarno. Matt highlights his commitment to respecting tradition while fostering innovation, discusses the strategic use of his PR and marketing resources to elevate these clubs, and shares valuable lessons from navigating this competitive and ever-evolving space.
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40:46
Keep the Goosebumps: Blending Technology, Creativity, and Authenticity ft. Markus Klausmann, Director of Sales & Partnerships (DACH & CEE) at Stats Perform
In this episode, Markus Klausmann, Director of Sales and Partnerships (DACH & CEE) at Stats Perform, shares his journey of blending a lifelong passion for football with cutting-edge innovation. Born into a family with a rich football tradition, Markus reflects on fulfilling his childhood dream through a partnership with kicker, gaining inspiration from his digital-native son about Gen Z’s evolving engagement with the sport, and why data-driven storytelling is essential for leagues and clubs.
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51:12
From Hype to Adoption: Web3 in Football – Challenges, Opportunities, and the Road Ahead
In this episode, we sat down with Vladimir Liulka, CEO and Founder of Blocksport.io, a Web3-ready sports tech company specializing in digital fan engagement and innovative solutions for clubs, leagues, and federations. We explore how Web3 technology is redefining fan engagement and transforming the football industry. Vladimir shared his journey from tech innovator to sports tech pioneer, delving into how blockchain, AI, and digital tools are creating a new layer of connection between clubs and their biggest asset—the fans.
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39:49
Djurgården Skolidrott: Building a Legacy Beyond Football Through School Sports Programs
We sat down with Staffan Holmberg, a behavioral researcher and leader at Djurgården Skolidrott, the Djurgården School Sports Association of Djurgårdens IF Fotboll.
Staffan shares the eye-opening journey of how Djurgården, one of Stockholm's most iconic football clubs, went beyond just playing the game to launch a school sports program with a transformative 30-year vision. Djurgården Skolidrott is about fostering physical activity in children and building a legacy deeply rooted in the community.
This episode is full of inspiring insights that extend far beyond football, covering topics like community engagement, sustainability, and the long-term impact of sports on society.
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1:30:00
From the EPL to the USL & the Power of Location in Football Ownership with Brett Johnson
"If one day I write my book on professional sports ownership, it'll be the shortest book ever. It's location, location, location."
This quote is just one of the key hooks in this inspiring episode with Brett Johnson, a seasoned football owner and investor. Brett is the Chairman and Co-Founder of United Soccer League side Rhode Island FC, a shareholder in Premier League club Ipswich Town, and part of the ownership group behind Phoenix Rising in Arizona.
In this episode, we dive into several thrilling topics, including:
- Brett's journey into the world of football business and club ownership
- His thoughts on the differences between the U.S. and English football markets
- Insights on the American soccer system and the absence of relegation
- What sets the United Soccer League (USL) apart and its massive potential
- The X-Factor in football: the critical role of real estate and location
Tune in to hear Brett’s invaluable insights on building a football empire!
Portugal