B2B Marketing with Dave Gerhardt

• How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth)

  #232: Sales | Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.Jen and Dave cover:Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipelineHow Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJenHow companies should focus on genuine diversity efforts rather than superficial inclusivityTimestamps(00:00) - – Intro to Jen (07:29) - – Why you should have a mentor and how to get one (09:19) - – Sales experiences and becoming a Chief Evangelist (12:50) - – Making the leap from side hustle to full-time (17:17) - – Why your career experiences should be diverse (21:59) - – The shallow impact of diversity panels (26:03) - – How Jen built her personal brand (29:24) - – Creating unscripted content that’s still clear (32:56) - – Being authentic in marketing (37:51) - – Don’t use templates for customer conversations (44:13) - – Strong relationships between product marketing and sales (45:00) - – Being customer-centric (50:22) - – Why you need to be a good storyteller (52:11) - – Challenges of data analysis Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

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  54:37
• We Audited 100+ B2B Websites – Here's What We Learned (with Talia Wolf)

  #230: Messaging | In this episode, Matt sits down with Talia Wolf, founder and CEO of GetUplift, to unpack what’s really wrong with most B2B websites – and how to fix it. After reviewing 100+ member-submitted sites from the Exit Five community, Talia shares what she sees over and over again: messaging that’s too focused on the product, poor design flow, and a lack of real customer understanding.Matt and Talia cover:Why most B2B sites focus too much on features and not enough on buyer emotionHow to use emotional targeting and customer research to write copy that convertsThe biggest design mistakes B2B marketers are making (and how to fix them)How to get stakeholder buy-in for website changesWhy great websites start with strong product marketingTimestamps(00:00) - – Intro to Talia (03:23) - – Why most B2B websites fail to convert (05:49) - – The common thread across 100+ website reviews from Exit Five members (08:34) - – Why focusing on features instead of emotion kills conversions (11:22) - – What is emotional targeting (and how to actually use it)? (14:37) - – The power of customer research in website optimization (17:59) - – How to apply emotional triggers to your homepage copy (21:28) - – Mistakes B2B companies make with above-the-fold content (24:30) - – Why you should write copy before designing the site (29:05) - – Structuring your site around buyer intent and behavior (32:22) - – How to get internal buy-in for messaging and UX changes (35:39) - – The difference between product marketing and “just copywriting” (38:55) - – The role of hierarchy, visual flow, and CTA placement (42:21) - – When to simplify and when to educate on B2B websites (45:43) - – Final takeaways and practical steps to start improving your site Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

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  53:22
• Inside the Minds of Top CMOs: What’s Working, What’s Not, and How the CMO Role is Evolving in B2B Marketing

  #229: Marketing Leadership | In this episode, Dave sits down with Megan Lueders (CMO at Sonatype), Ido Mart (CMO at Manychat), and Kimberly Storin (CMO at Zayo) for a live CMO panel discussion at Exit Five’s Austin marketing meetup. These marketing leaders share what’s working what’s not in B2B marketing today and how the role of the CMO is evolving.Dave, Megan, Ido, and Kimberly cover:What every new CMO needs to know about leading a marketing orgHow to align with CEOs, CFOs, and key stakeholders to drive business impactThe biggest marketing shifts happening right now (and what’s no longer working)How to prove marketing’s impact in the era of efficiencyTimestamps(00:00) - – Introduction to the CMO panel (03:31) - – The evolving role of the CMO in 2025 (06:57) - – The biggest challenges marketing leaders face today (10:04) - – How to align marketing with CEOs, CFOs, and key stakeholders (13:39) - – What every new CMO needs to know when stepping into the role (17:14) - – The marketing strategies that are working right now (and what’s not) (21:01) - – Why B2B marketing is more emotional than most people realize (25:45) - – How to prove marketing’s impact in a data-driven, efficiency-focused era (29:27) - – The shift from demand gen to brand-led growth (32:52) - – The role of storytelling and positioning in B2B marketing success (37:07) - – Building a high-performing marketing team and the skills CMOs need today (40:47) - – Key takeaways and final advice for marketing leaders Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

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  1:01:26
• LinkedIn Ads & Strategy for B2B with Anthony Blatner

  #228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.He and Dave discussLinkedIn Ad Creative & Consistent BrandingThought Leader Ads & Organic ReachNiche Audiences & Custom ContentNurture CampaignsExpert LinkedIn Ads TipsTimestamps(00:00) - - Intro to Anthony Blatner (08:39) - - Focusing on LinkedIn and Future Expansion (12:04) - - Effective Social Media Advertising and Organic Content (15:28) - - The Overlooked Importance of Creative Content in Advertising (17:36) - - Targeting Personas with Top-of-Funnel Ads (24:06) - - Creating Unique and Targeted Content: Pros and Cons (25:22) - - Lead Generation Strategies for Small Budgets (29:35) - - Effective Funnel Strategies for Small Budgets (33:04) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter (37:57) - - Building Long-Term Memory with Consistent Branding in Marketing (40:18) - - The Power of Narrow Focus for Audience Growth (43:25) - - Content Planning Based on Sales Cycle Length (45:14) - - Connecting with Anthony Blatner on LinkedIn Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

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  44:46
• The B2B Event Playbook: Building Revenue-Driving Events in 2025

  #227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a big comeback—but without a solid strategy, they can be a massive waste of budget.Dave, Stephanie, and Kristina cover:The key metrics to track to prove event ROI in 2025How to get executive and stakeholder buy-in for your event strategyWhat’s working in B2B events right now (and what’s not)How to follow up post-event to drive engagement and pipelineTimestamps(00:00) - – Intro to Stephanie and Kristina (03:34) - – Why events are making a big comeback in B2B marketing (07:01) - – The biggest mistakes marketers make when planning events (09:49) - – How to align your event strategy with business goals (12:34) - – The key metrics to track for proving event ROI (15:46) - – How to get buy-in from executives and key stakeholders (18:59) - – What’s working right now in B2B events (and what’s not) (23:15) - – The role of micro-events, VIP dinners, and executive meetups (27:47) - – Sponsoring vs. hosting your own event — how to decide (32:07) - – The importance of post-event follow-up and engagement (35:49) - – Virtual events: lessons learned and how they fit into 2025 strategies (39:42) - – Live Q&A: Expert answers to audience event strategy questions (45:07) - – Final takeaways on making B2B events worth the investment Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

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  54:33

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