#24: How Brands Grow (with Jenni Romaniuk, Research Professor at Ehrenberg-Bass Institute)
Today I’m joined by Jenni Romaniuk, Research Professor at Ehrenberg-Bass Institute, for a hugely valuable discussion around evidence-based marketing and insights. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com Further links: https://www.jenniromaniuk.com/ https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/byron-sharp-v1.pdf https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/b2b-buying-behaviour-double-jeopardy.pdf https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/resources/pdfs/b2b-duplication-of-purchase.pdf https://business.linkedin.com/marketing-solutions/b2b-institute/cep-in-b2b
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#23: How to Create Mischief in the Advertising Industry (with Greg Hahn, Co-Founder & CCO of Mischief USA)
Today I’m joined by Greg Hahn, Co-Founder & CCO of Mischief USA, for an exciting discussion on how to build a brand admired around the world and how to create award-winning adverts. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
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#22: Advertising and the Power of Behavioural Science (with Rory Sutherland, Vice Chairman at Ogilvy UK and TED Global Speaker)
Today I’m joined by Rory Sutherland, Vice Chairman at Ogilvy UK and TED Global Speaker, for a masterclass on all things advertising and behavioural science. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
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#21: How to Create the Most Effective Marketing Campaigns (with Les Binet, World-Renowned Expert in Marketing Effectiveness)
Today I’m joined by Les Binet, world-renowned expert in the field of marketing effectiveness, for a fascinating discussion on how marketing and advertising really works and how to create the most effective campaigns. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
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#20: How to Become More Customer-Centric (with Peter Fader, Co-Founder, Author and Keynote Speaker)
Today I’m joined by Peter Fader, author, keynote speaker, and co-founder at Theta and Encompass Labs, for a fascinating discussion on how to develop your company’s customer-centricity and how to be more strategic in your conversations with your CFO. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Nick Hague interviews world-renowned business experts from a range of disciplines to discuss their favourite strategies, models, frameworks, and their latest book releases on how to achieve business success.
Sponsored by B2B Frameworks.
Portugal