How do you launch a sustainable fashion brand? Where do you even begin? What expenses should you avoid? How do you stand out in all of the social media noise? T...
This month, we’re releasing “Best of” episodes that will feature some of our most popular episodes of Season 2. This series will highlight important first steps when starting a fashion brand, and how to raise funds for your first production run. In today’s episode, we’ve pulled together the most popular episodes on all things money while building your sustainable fashion brand. Enjoy! Resources mentioned in this episode:Should You Quit Your Day Job to Start Your Fashion Brand: https://open.spotify.com/episode/57jALqOhNaLoIPDfvwkCJp?si=0cd7034d6fb843a6How Much Does it Cost to Start a Sustainable Fashion Brand: https://www.youtube.com/watch?v=oQjbezSnUHI&t=3s
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Ep. 48 Best of: Getting Started on Your Brand
For the rest of February we’re releasing “Best of” episodes that will feature some of our most popular episodes of Season 2. This series will highlight important first steps when starting a fashion brand, and how to raise funds for your first production run. In today’s episode, we’ve pulled together the 3 most popular episodes on how to get started on your sustainable fashion brand. Resources mentioned in this episode:How to Determine Your Unique Selling Position: https://www.youtube.com/watch?v=jwlgKmRHYo4&t=95s
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Ep. 47 How to Use Storytelling to Build Your Fashion Brand
Ten years ago I co-created the highest funded fashion project in Kickstarter history at the time. What happened over those 30 days far surpassed our wildest dreams. Despite the lack of internet marketing tactics, an advertising budget or a team of employees, my co-founder and I did have one thing on our side: A compelling story. And it’s how to share your compelling story that I’m talking about today.Resources mentioned in this episode:Apply to Factory45: factory45.co/apply
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Ep. 46 The 5 Secrets to (Fashion) Business Success
Are they even “secrets?” Well, they were definitely secrets to me when I was first starting out. Don’t worry, I won’t bore you with “teamwork makes the dreamwork” cliches. I’m going to teach you the real, tactical advice with the personal stories and proof behind them. After a decade of entrepreneurship and mentoring hundreds of fashion entrepreneurs… Here are my 5 secrets to fashion business success.
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Ep. 45 How to Balance Parenting & Fashion Entrepreneurship
As any parent knows, the word “balance” is a loose term. Whether you’re working a full-time job, starting a business or working as a stay-at-home parent, you always sort of feel like you’re on a see-saw that literally goes up and down all day. Sometimes you’re on top, doing all the things, feeling like you’re conquering life… but more often than not, your see-saw is down on the ground, heavily weighted by the responsibilities of the day. Quite the picture I’m painting, huh? In this episode, I’m getting real about parenting and how to start or grow a business if you also have tiny humans you’re responsible for growing, too.
How do you launch a sustainable fashion brand? Where do you even begin? What expenses should you avoid? How do you stand out in all of the social media noise? These are all questions we’re going to explore in the newest podcast to hit the fashion scene. I’m Shannon Lohr, your host and the founder of Factory45, the online business school that takes sustainable fashion brands from idea to launch. Named the “#1 business program to launch your fashion brand” by Maker’s Row, this podcast will explore the strategy, marketing principles and roadmap that I’ve used to help launch sustainable & ethical fashion brands since 2014. In easy-to-implement, 20-minute-or-less episodes, Start Your Sustainable Fashion Brand is the podcast for entrepreneurs who want to take action, pursue their passion and make waves in the fashion industry. Ready to get started? Click play and join me below. Interested in launching your sustainable fashion brand through Factory45? Book a call with us to learn more: http://factory45.co
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