Insights, Marketing & Data: Secrets of Success from Industry Leaders

Send us a textIs brand tracking totally broken?  Or just boring? Well, maybe it’s neither. I’m delighted to chat to James Turner (JT) who is the founder and CEO of Delineate, the pioneering firm challenging the status quo in a critical sector. Drawing on experience and learnings from Circana, BT, Black Swan and Edelman, JT is great company and offers a unique perspective. Among other areas, we discuss:Learning to handle ‘big data’ in the early daysWhy consumer insight businesses often don’t have their data houses in orderLearning from the world of PRMoving from brand tracking to campaign tracking….and back againLessons for foundersWhat’s next for DelineateIf you want to support the podcast and future episodes, please follow/ review etc on Apple, Spotify etc. All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]

Send us a textHave you ever thought about how environmental principles could translate into consumer insight? Not necessarily in the sense of more sustainable approach to the practice of market research, (although that is clearly very important) but evaluating how we can take learnings from the interaction of natural ecosystems and apply those to understandings of businesses and their interactions with consumers….nope, me neither!Well, fortunately, the brilliant Erin Sowell of Thoughtful Research has done exactly that. Erin is  the emerging leaders representative for the MRC and has developed her framework in association with the Terry College of Business at the University of Georgia and among other areas we cover:What is ecosystem science?How principles from the natural world interrelate with businessThe LEARN, ADAPT and ENGINEER frameworksIntersections and differences with traditional market researchThe Emerging Leaders program at the MRCAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]

Send us a textVery topical this week for all you WICKED fans - we have on Owen Myles of Universal Pictures, explaining how film studios adjust their marketing in relation to a film’s likely performance. Owen also adds in some great lessons from his time at other brands and agencies, as well as a refreshing twist on what makes a good brand/ agency relationship.  Among other areas we cover:Lessons from Kantar, Sony Europe and BBC WorldwideJuggling 20+ launches per yearIntegration of traditional and new measures to anticipate successDifferences between U.S. and international approachesThe state of the film industry post CovidWith call outs to Chris Massey, Henry Heywood, David Boyle and thanks to Insight Platforms for their support and to MX8 Labs for sponsoring..All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]

Send us a textA real pleasure to have Fiona Blades, Founder and Chief Experience Officer of Mesh  Experience on the podcast.  It’s a great conversation, incorporating: What you can learn from the indie music scene in ManchesterLessons for founders The importance of experience metrics and correlation with market shareThe (hitherto hidden) impact of retail media on brand equity and advocacySetting up a ‘data as a service’ propositionThe role of the Market Research CouncilWhat makes a good clientAnd why teenage boys really wear deodorant (yes, really). With call outs for SMG, the Path to Purchase Institute, the Market Research Council. And thanks to Insight Platforms for their support and to MX8 Labs for sponsoring. All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]