The ONE Thing

• 500. Who Do You Want to Become? with Geoff Woods

  This milestone episode marks 500 episodes and over 6 million downloads of The ONE Thing Podcast—and we couldn’t think of a better way to celebrate than bringing Geoff Woods back to the mic. Geoff helped launch this podcast and spent years leading The ONE Thing company. In this episode, we look at what’s happened since he moved on. From becoming Chief Growth Officer at a multinational conglomerate to founding a company and writing a book on AI leadership, Geoff shares the role that asking big questions played in every chapter of that journey. At the heart of our conversation is one question: Who do I want to become? Geoff talks candidly about moving from certainty to curiosity, detaching identity from outcomes, and using both The ONE Thing framework and emerging tools like AI to craft a future you’re proud of. He opens up about struggling with self-worth after stepping away from The ONE Thing, and how redefining success through values like fatherhood, friendship, and internal validation helped him build something even more meaningful. Whether you’re in a transition or just ready for more, this episode will challenge you to dream bigger—and act bolder. Challenge of the Week: Sit down with pen and paper. Fast forward 30 years and imagine sitting with your future self. Ask: – Who have I become? – What does my life look like? – What would this version of me tell me to start, stop, or double down on today? Give yourself time and space to journal. Don’t rush to the “right” answer. Just start searching. Trust the dominoes will fall. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why asking the right question changes everything How to build new habits that support your future identity Using AI as a thought partner to clarify your purpose Links & Tools from This Episode: Learn more at aileadership.com Connect with Geoff Woods on LinkedIn Read The AI-Driven Leader by Geoff Woods Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies. Produced by NOVA

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• 499. The 4 Hidden Thieves Destroying Your Productivity with Jordan Freed

  You’ve probably heard of the Four Thieves of Productivity: the inability to say no, fear of chaos, poor health habits, and an environment that doesn’t support your goals. But have you ever stopped to ask—which one is stealing the most from you right now? This week, Jay Papasan is joined by his coach and the Head Coach of The ONE Thing, Jordan Freed, for a powerful reexamination of the Four Thieves—this time through the lens of coaching. Jordan brings a coach’s eye to these common productivity killers, helping you not only identify your thief, but also design simple, practical solutions to reclaim your focus. We talk about how environment is often the real culprit behind people-pleasing, why building a digital and physical “bunker” is key to getting deep work done, and how to turn fear of chaos into clarity through better planning. You’ll also learn Jordan’s hierarchy of health and how to build better habits by starting with the basics: breath, water, and sleep. Whether you're constantly saying yes to the wrong things or find yourself paralyzed by the unknown, this episode will help you take back control—and protect what matters most. Challenge of the Week: Engineer your bunker. Physically and digitally, design a space that helps you focus on your ONE Thing. Turn off unnecessary notifications, block distractions, and create boundaries so your environment supports—not sabotages—your goals. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How people-pleasing is often rewarded and reinforced in our work and personal lives Why your environment might be the hidden thief behind your inability to say no How to use prompting and priming to build new, healthier habits Links & Tools from This Episode: The 66-Day Challenge Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

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• 498. 12 Years of The ONE Thing: How to Reclaim Your Time and Stay on Track

  Twelve years ago, The ONE Thing was published, and it’s been incredible to see its impact—over 3.75 million copies sold in 42 languages. To celebrate, we’re sharing a live session from our annual convention, where I walk through a powerful framework for reclaiming time and staying focused on what matters most. Most of us set goals backward, reacting to what’s in front of us rather than working in reverse from a clear vision. I break down goal setting to the now, a method that aligns your daily actions with your long-term aspirations. Plus, I cover two common pitfalls—goal drift and unconscious quitting—and how a simple 20-minute weekly check-in with your 411 framework keeps you on track. I also introduce the 7D Method, a system designed to help you reclaim at least four hours per week by downloading, delegating, and decreasing unnecessary commitments. Imagine what you could do with that extra time. Next week, I’m sitting down with my personal coach, Jordan Freed, to dive into the Four Thieves of Productivity—tune in to learn how to protect your time and energy. Challenge of the Week: Use the 7D Method to identify at least one hour you can reclaim this week. Fewer meetings, shorter commitments—whatever it takes to free up time for what truly matters. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why most people set goals backward and how to fix it The power of “goal setting to the now” and how to break down your big dreams The 7D Method for reclaiming four or more hours every week Links & Tools from This Episode: The 411 Goal-Setting Framework Read: The ONE Thing by Gary Keller and Jay Papasan The 10 Year Letter by Jordan Fried Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Produktive or Keller Williams Realty, LLC and their affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. Produced by NOVA

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• 497. Tiny Experiments: The Neuroscience of Getting Unstuck with Anne-Laure Le Cunff

  We all want to build better habits, be more productive, and achieve our goals—but sometimes, the pressure to be perfect gets in the way. Enter Anne-Laure Le Cunff, a former neuroscience researcher and the brains behind Ness Labs, whose new book, Tiny Experiments, offers a simple yet powerful approach to personal growth. Anne-Laure introduces us to the concept of pacts—small commitments designed to test behaviors with curiosity instead of pressure. Her PACT framework (Purposeful, Actionable, Continuous, Trackable) makes it easier to stick to new habits without fear of failure. We also dive into why we procrastinate and how to diagnose its root cause using the head, heart, and hand method. Is it a rational issue (head), an emotional resistance (heart), or a practical obstacle (hand)? Understanding this can help you move forward with clarity. Finally, we discuss the trap of perfectionism and why embracing intentional imperfection can be the key to long-term excellence. By shifting focus from immediate results to sustainable progress, you set yourself up for lasting success. Challenge of the Week: Look at your calendar from the past week and identify one small change you'd like to make. Create a tiny experiment—a simple, low-stakes PACT to test that change for the next seven days. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How tiny experiments lower the stakes and make change easier The head, heart, and hand method for overcoming procrastination Why perfectionism holds us back and how to practice intentional imperfection Links & Tools from This Episode: Learn more: Ness Labs Read: Tiny Experiments by Anne-Laure Le Cunff The ONE Thing 66-Day Challenge Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

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• 496. Your Freedom Number (Wealth Series Part 3)

  What would it take for you to never have to work again—unless you wanted to? That’s the core idea behind your freedom number. It’s not just about becoming a millionaire; it’s about having enough unearned income to live your life mission without relying on a paycheck. In this episode, we walk you through the three key data points needed to chart your financial future: Where you are today Where you want to be (your freedom number) How long you have to get there We simplify the math behind financial independence, introduce the 4% Rule for sustainable wealth, and provide actionable steps to set your target. Whether you’re looking for security or ultimate freedom, knowing your number will allow you to make informed investment choices that get you there. If financial freedom is your goal, don’t just dream about it—start mapping your path today. Challenge of the Week: Download the Freedom Number Worksheet at the1thing.com/freedomnumber and calculate your freedom number. Use the formula to determine how much your money needs to work for you, and start making strategic investment decisions today. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why financial freedom is about choices, not just wealth How to calculate your freedom number using the 4% Rule The power of compounding interest and investment strategies Links & Tools from This Episode: Download the Freedom Number Worksheet: the1thing.com/freedomnumber Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. This podcast is for general informational purposes only. The guest’s views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies. Produced by NOVA

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