An irreverent podcast about Service Design Principles hosted by Guy Martin and Daniele Catalanotto.
Join us as we provide you with a deeper understanding of ser...
In this episode of Service Design Principles, Guy and Daniele talk about the critical role of naming in service design. Daniele shares a story from his parents’ experience establishing a church in Switzerland, where an initial naming choice led to confusion. A renaming solved the issue and shaped the church’s identity.
The discussion then moves to project naming. Daniele explains how names can set expectations and influence outcomes. He emphasizes the importance of names that convey vision and values, avoiding generic terms that might mislead stakeholders.
Guy adds his perspective, recounting how different group names at a former job—councils, committees, working groups—helped clarify roles and responsibilities. The talk explores the balance between innovative and standard naming, using a tech company’s choice of a new product term as a case study.
Listeners also hear about a well-known entertainment company’s unique naming conventions for visitors and employees, illustrating how thoughtful naming can shape experiences.
The episode concludes with Daniele’s cautionary tale on the importance of easy-to-spell names, highlighting potential issues with misspellings. Tune in to learn more about the strategic significance of naming in service design.
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00:00 Intro
01:11 Give Everything a Name
05:25 A project name can make or break a project
07:39 Councils, Committee, and Working Groups
10:47 Stop Inventing Silly Names for Standard Stuff
19:28 Don’t Assume That I Know How to Spell Your Company Name
23:20 Some History on “Neolux”
25:24 An Apple by any other Name
30:26 Summary
31:19 Outro
31:51 Credits - Thanks to Castopod.com
AI generated episode summary
Interested in the book, Service Design Principles 1-100? Check out the special offer just for podcast listeners.
Support us with Value 4 Value
Find out more about “Value 4 Value” here: https://value4value.info/
Time - rate us on your preferred podcast platform, write a review, or submit your own service design principles or insights into the SDP in the books.
Talent - Help promote the podcast on social media, produce some incidental music for the show, or suggest a way your talents can help.
Treasure - use a modern podcast app to send us boost-a-grams or streaming value. We’ll recognize all contributions and comments in future episodes. Alternatively, make a traditional donation via Ko-Fi to help us cover our hosting and production costs.
Get a modern podcast app: https://modernpodcastapps.com/
Traditional donation:
https://ko-fi.com/neoluxpodcasts
https://www.paypal.com/donate/?hosted_button_id=KCP8BRUHP3HZS
Daniele Catalanotto is a service design practitioner, the author of the Service Design Principles series of books, and the founder of the Swiss Innovation Academy
Guy Martin has worked with global companies and startups in a wide range of roles, including service delivery, corporate education, and leadership development.
Music by Mikhail Smusev from Pixabay
Thanks to Castopod, a Podcasting 2.0 and ActivityPub enabled host, for their support.
A production of Neolux Consulting
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32:32
Workplace
In this episode, Daniele and Guy talk about the Workplace, including the need for rest, practical ideas on how to manage workload and communication channels, and how there are many things everyone can do to make their workplace better, even if they aren’t in a position of authority.
Note: We used a new service to record this episode, and I (Guy) neglected to set up my levels properly, so there are points where my audio is a little distorted. I tried to fix this as much as possible in “post”, but it’s still noticeable. Sorry for this drop in quality - it’s a valuable lesson learned!
Chapters
00:00:00 Workplace
00:00:02 Intro
00:01:15 Employee experience is an essential part of Service Design
00:12:27 Work Can Wait
00:20:57 The benefits of rest
00:26:26 Employees Should Check Their Email Less Often
00:32:58 Put Some Stupid Plants to Make Your Workplace Better
00:34:28 Your Open Space Is Like Hell
00:43:04 Mistakes Are Worthy Only If You Share Them
00:48:21 Create a process of recognizing your colleagues
00:51:50 A brief caveat for those in toxic environments
00:56:17 You Need To Repeat a Behavior for 66 Days to Create a New Habit
01:01:03 Authority does not a leader make
01:06:19 Wrap up
01:07:45 Credits - thanks to Castopod.com
Mentioned
Leadership is Language - L. David Marquet
Atomic Habits - James Clear
Deep Work - Cal Newport
Interested in the book, Service Design Principles 1-100? Check out the special offer just for podcast listeners.
Support us with Value 4 Value
Find out more about “Value 4 Value” here: https://value4value.info/
Time - rate us on your preferred podcast platform, write a review, or submit your own service design principles or insights into the SDP in the books.
Talent - Help promote the podcast on social media, produce some incidental music for the show, or suggest a way your talents can help.
Treasure - use a modern podcast app to send us boost-a-grams or streaming value. We’ll recognize all contributions and comments in future episodes. Alternatively, make a traditional donation via Ko-Fi to help us cover our hosting and production costs.
Get a modern podcast app: https://modernpodcastapps.com/
Traditional donation:
https://ko-fi.com/neoluxpodcasts
https://www.paypal.com/donate/?hosted_button_id=KCP8BRUHP3HZS
Daniele Catalanotto is a service design practitioner, the author of the Service Design Principles series of books, and the founder of the Swiss Innovation Academy
Guy Martin has worked with global companies and startups in a wide range of roles, including service delivery, corporate education, and leadership development.
Music by Mikhail Smusev from Pixabay
Thanks to Castopod, a Podcasting 2.0 and ActivityPub enabled host, for their support.
A production of Neolux Consulting
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1:08:23
Technology
This episode Daniele and Guy take a look at Technology, and join most of the world to give our take on AI. We espouse the virtues of analog technology (pencil and paper), and look at why some bots are better then humans, and others make us feel betrayed.
Chapters
00:00 Technology
00:02 Intro
00:42 Why do we sometimes struggle to make technology work for us?
02:31 Sometimes, Pen and Paper works best
07:46 Ambivalence about “AI”
15:20 Robots don’t have mirror neurons.
19:26 I prefer bots over fake humans (SDP 33)
22:12 Let me speak with a Human (SDP 34)
26:46 Why can’t I answer this email? (SDP 35)
32:53 The balance between user-friendliness and security.
33:52 IT is your peer with a different perspective.
35:39 Stick with the tools you already have.
39:28 …or maybe not.
44:16 It’s now time for websites that react to the context (SDP 36)
51:31 Outro
52:12 A small request.
Mentioned in this episode:
Cal Newport - Deep Questions
Interested in the book, Service Design Principles 1-100? Check out the special offer just for podcast listeners.
Support us with Value 4 Value
Find out more about “Value 4 Value” here: https://value4value.info/
Time - rate us on your preferred podcast platform, write a review, or submit your own service design principles or insights into the SDP in the books.
Talent - Help promote the podcast on social media, produce some incidental music for the show, or suggest a way your talents can help.
Treasure - use a modern podcast app to send us boost-a-grams or streaming value. We’ll recognize all contributions and comments in future episodes. Alternatively, make a traditional donation via Ko-Fi to help us cover our hosting and production costs.
Get a modern podcast app: https://modernpodcastapps.com/
Traditional donation:
https://ko-fi.com/neoluxpodcasts
https://www.paypal.com/donate/?hosted_button_id=KCP8BRUHP3HZS
Daniele Catalanotto is a service design practitioner, the author of the Service Design Principles series of books, and the founder of the Swiss Innovation Academy
Guy Martin has worked with global companies and startups in a wide range of roles, including service delivery, corporate education, and leadership development.
Music by Mikhail Smusev from Pixabay
Thanks to Castopod, a Podcasting 2.0 and ActivityPub enabled host, for their support.
A production of Neolux Consulting
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52:52
Impersonal Service
This episode Guy Martin and Daniele Catalanotto go into what makes a service seem impersonal, and how organizations can make small changes to help their customers feel warmer about their interactions. Daniele tries to get a coffee from Starbucks, and we talk about hotels again.
Chapters
00:00 Intro
00:48 Organizations are collections of humans
01:49 Ask Unnecessary Emotional information
04:43 Good salespeople understand the value of emotion
06:30 It works even when we recognize it
11:32 Different Levels of Service Design
13:28 Some good advice when facing change and uncertainty
15:19 Making It Personal Is Different For Every Culture
18:01 Culture is more than just nationality
23:41 Just Remember Me
29:03 and for extra points, Remember My Preferences
31:43 If you already have the information, use it!
34:17 Outro
Interested in the book, Service Design Principles 1-100? Check out the special offer just for podcast listeners.
Support us with Value 4 Value
Find out more about “Value 4 Value” here: https://value4value.info/
Time - rate us on your preferred podcast platform, write a review, or submit your own service design principles or insights into the SDP in the books.
Talent - Help promote the podcast on social media, produce some incidental music for the show, or suggest a way your talents can help.
Treasure - use a modern podcast app to send us boost-a-grams or streaming value. We’ll recognize all contributions and comments in future episodes. Alternatively, make a traditional donation via Ko-Fi to help us cover our hosting and production costs.
Get a modern podcast app: https://modernpodcastapps.com/
Traditional donation:
https://ko-fi.com/neoluxpodcasts
https://www.paypal.com/donate/?hosted_button_id=KCP8BRUHP3HZS
Daniele Catalanotto is a service design practitioner, the author of the Service Design Principles series of books, and the founder of the Swiss Innovation Academy
Guy Martin has worked with global companies and startups in a wide range of roles, including service delivery, corporate education, and leadership development.
Music by Mikhail Smusev from Pixabay
Thanks to Castopod, a Podcasting 2.0 and ActivityPub enabled host, for their support.
A production of Neolux Consulting
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35:22
Pricing
In this episode, we explore the nuanced relationship between pricing strategies and service design. The discussion highlights three key areas:
Complex Pricing and User Interface Design: Daniele shares insights on how complex pricing can complicate user interfaces, using public transportation ticket machines as an example. He suggests that simplifying pricing could lead to more user-friendly interfaces.
Innovative Pricing Models: The conversation covers innovative approaches to pricing, such as Switzerland’s “L’abonnement général” for public transport, and the simplicity and transparency of Basecamp’s pricing model for SaaS. These examples illustrate the benefits of straightforward pricing structures in enhancing customer experience.
Psychological Impact of Pricing on Quality Perception: Daniele discusses how pricing affects customers’ perceptions of quality and engagement, sharing personal anecdotes about book pricing strategies. The episode delves into ethical considerations in pricing, emphasizing the importance of building meaningful relationships through thoughtful pricing strategies.
Overall, the episode sheds light on the intricate role of pricing in service design, urging designers and businesses to consider how pricing strategies impact user experience, customer relationships, and perceived value.
(Show summary by ChatGPT)
00:00 Intro
00:49 The Problem Is Not the Interface, It’s the Pricing
04:48 L’abonnement Général
07:19 37 Signals
07:50 Basecamp Pricing
09:41 Bigger Organizations
10:21 Trade-offs
12:04 Show Me Your Damn Pricing
13:20 Provide recurring services? You’re in a relationship.
16:15 The Price Changes The Quality Without Any Other Change
22:17 A higher price gives you room
25:55 Guy doesn’t answer the question.
27:20 Pricing in threes
29:11 BANT Framework
30:04 Quantitative elements have lots of research and data
32:23 Some takeaways
34:21 Wrap up
Swiss GA Travelcard - “l’abonnement général”- https://www.sbb.ch/en/tickets-offers/travelcards/ga-travelcard.html
Fair Tiq - https://fairtiq.com/en/
37 Signals - https://37signals.com/
Basecamp - https://basecamp.com/pricing
BANT Framework - Budget Authority Need Timing (Search for “BANT framework alternative” for other frameworks)
Interested in the book, Service Design Principles 1-100? Check out the special offer just for podcast listeners.
Support us with Value 4 Value
Find out more about “Value 4 Value” here: https://value4value.info/
Time - rate us on your preferred podcast platform, write a review, or submit your own service design principles or insights into the SDP in the books.
Talent - Help promote the podcast on social media, produce some incidental music for the show, or suggest a way your talents can help.
Treasure - use a modern podcast app to send us boost-a-grams or streaming value. We’ll recognize all contributions and comments in future episodes. Alternatively, make a traditional donation via Ko-Fi to help us cover our hosting and production costs.
Get a modern podcast app: https://modernpodcastapps.com/
Traditional donation:
https://ko-fi.com/neoluxpodcasts
https://www.paypal.com/donate/?hosted_button_id=KCP8BRUHP3HZS
Daniele Catalanotto is a service design practitioner, the author of the Service Design Principles series of books, and the founder of the Swiss Innovation Academy
Guy Martin has worked with global companies and startups in a wide range of roles, including service delivery, corporate education, and leadership development.
Music by Mikhail Smusev from Pixabay
Thanks to Castopod, a Podcasting 2.0 and ActivityPub enabled host, for their support.
A production of Neolux Consulting
An irreverent podcast about Service Design Principles hosted by Guy Martin and Daniele Catalanotto.
Join us as we provide you with a deeper understanding of service design principles, enhanced by real-world examples and anecdotes from Daniele’s extensive expertise as a leading service design practitioner and founder of the Swiss Innovation Academy, and Guy’s experience from working with global companies and startups in various roles, including service delivery, client services, and corporate education.
Explicit tag is for language (we drop a few swear words here and there) and occasional “adult themes”.
Support us with Value 4 Value
Find out more about “Value 4 Value” here: https://value4value.info/
Time - rate us on your preferred podcast platform, write a review, or submit your own service design principles or insights into the SDP in the books.
Talent - Help promote the podcast on social media, produce some incidental music for the show, or suggest a way your talents can help.
Treasure - use a modern podcast app to send us boost-a-grams or streaming value. We’ll recognize all contributions and comments in future episodes. Alternatively, make a traditional donation via Ko-Fi to help us cover our hosting and production costs.
Get a modern podcast app: https://modernpodcastapps.com/
Traditional donation:
https://ko-fi.com/neoluxpodcasts
https://www.paypal.com/donate/?hosted_button_id=KCP8BRUHP3HZS
Daniele Catalanotto is a service design practitioner, the author of the Service Design Principles series of books, and the founder of the Swiss Innovation Academy
Guy Martin has worked with global companies and startups in a wide range of roles, including service delivery, corporate education, and leadership development.
Music by Mikhail Smusev from Pixabay
Hosted with Castopod
We support Podcasting 2.0
A production of Neolux Consulting