Andy Gesner is the owner and president of HIP Video Promotion. He has played in bands and released records since 1979, giving him firsthand insight into the music industry's complexities. This experience as a working musician informs his authentic approach to music promotion and marketing. He channeled his expertise and passion into uplifting fellow artists, establishing HIP as one of the most trusted names in music marketing. Over the past 24 years, he has built HIP from the ground up, developing innovative promotional strategies that adapt to the ever-changing media landscape. Andy and his team have promoted more than 4,800 music videos for artists including Bryan Adams, The B-52s, Bon Iver, Johnny Cash, Death Cab For Cutie, Pearl Jam, Maroon 5, Sia, and Weird Al Yankovic, spanning genres from indie rock to hip-hop, pop, metal, and beyond.IN THIS EPISODE YOU’LL LEARN:Making friends instead of competitorsImmersing yourself in your local sceneNavigating the 80/20 of album marketingPutting together a marketing teamBuying fake followers, comments, and likesCreating music videos vs short-form contentRepackaging your workWhy videos are so important for your music promotionHaving consistency in your marketingHow much to budget for album promotionHis experiences working with artists like Johnny Cash, Maroon 5, Sia, The Lumineers, Paramore, and moreGiving your audience calls to actionWhat metrics to pay attention to to know if your marketing is workingTo learn more about Andy Gesner, visit: https://www.hipvideopromo.com/Looking for 1-on-1 feedback and training to help you create pro-quality mixes?Check out my coaching program Amplitude and apply to join:https://masteryourmix.com/amplitude/ Want additional help with your music productions?For tips on how to improve your mixes, visit: https://masteryourmix.com/ Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/ Get your copy of my Amazon #1 bestselling books:The Recording Mindset: A Step-By-Step Guide to Creating Pro Recordings From Your Home Studio: https://therecordingmindset.com The Mixing Mindset: The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/ Check out our Sponsors:Want more Mixing or Mastering clients? Communicate your true value with MixFlip: https://mixflip.io/?affiliate=mym Download Waves Plugins here: https://waves.alzt.net/EK3G2K Subscribe to the show:Apple Podcasts: https://podcasts.apple.com/us/podcast/master-your-mix-podcast/id1240842781 Spotify: https://open.spotify.com/show/5V4xtrWSnpA5e9L67QcJej Youtube: http://www.youtube.com/@MasterYourMix Have questions you’d like...
23/4/2025
1:12:50
Robert L. Smith: Being Prepared for the Studio
Robert L. Smith is an Oscar and Grammy-winning, Emmy-nominated producer, composer, and engineer. His 35+ years in the music industry also includes work as a composer, director, DJ, videographer, photographer, writer, and public speaker.Based in New York City, his career spans the globe, collaborating with legends from every country. Some recent highlights include “The Get Down” for Netflix, with director Baz Luhrmann, netting a # 1 Billboard single “Telepathy” with Christina Aguilera featuring Nile Rogers and Sia; Tina Arena’s # 2 album “Love saves”; Oscar and Grammy wins for the documentary “20 Feet From Stardom”; an ongoing work with Sir PaulMcCartney; production with Peter Asher for Steve Martin’s latest “The Long Awaited Album” with the Steep Canyon Rangers, as well as collaborating with Alice Cooper on Pink Floyd’s “Wish You Were Here” Symphonic album. Robert is currently working on his memoir, as well as helping artists navigate the ever-changing tides of the music industry.IN THIS EPISODE, YOU’LL LEARN:Studio etiquette Navigating work/life balanceWorking smarter, not harderManaging expectations in the studioFinding mentorsWorking all of the roles in a production vs. only oneGainstaging with mixing in mindHow to prepare for sessionsWorking with AerosmithThe importance of a headphone mixWorking on the TV show GleeHow winning a Grammy won’t change your lifeSession organizationMixing vocals firstTo learn more about Robert L. Smith, visit: https://defyrecordings.com/Looking for 1-on-1 feedback and training to help you create pro-quality mixes?Check out my coaching program Amplitude and apply to join:https://masteryourmix.com/amplitude/ Want additional help with your music productions?For tips on how to improve your mixes, visit: https://masteryourmix.com/ Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/ Get your copy of my Amazon #1 bestselling books:The Recording Mindset: A Step-By-Step Guide to Creating Pro Recordings From Your Home Studio: https://therecordingmindset.com The Mixing Mindset: The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/ Check out our Sponsors:Want more Mixing or Mastering clients? Communicate your true value with MixFlip: https://mixflip.io/?affiliate=mym Download Waves Plugins here: https://waves.alzt.net/EK3G2K Subscribe to the show:Apple Podcasts: https://podcasts.apple.com/us/podcast/master-your-mix-podcast/id1240842781 Spotify: https://open.spotify.com/show/5V4xtrWSnpA5e9L67QcJej Youtube: http://www.youtube.com/@MasterYourMix Have questions you’d like...
16/4/2025
1:03:29
Will Purton: Focusing on Great Sounds at the Source
Will is a recording engineer, mixer, and producer based at RAK Studios in London, UK. He has worked across a diverse range of projects and genres, from recording a #1 album with Liam Gallagher to capturing the intricate jazz of Shabaka Hutchings. No matter the session, Will’s priority is always the song and its emotion, using technology not just to document sound, but to shape it with character and intention. He believes in committing sounds to tape and embracing the creative possibilities of recording to deliver the most compelling experience for the artist.IN THIS EPISODE, YOU’LL LEARN:Focusing on being a recording engineer instead of a mixerMastering the art of making great recordings before focusing on mixingImposter syndrome and the fear of messing up other people’s musicHis scariest engineering experienceHow to best capture room ambienceWhy you should commit to sounds during trackingHow to make mixing easier and faster through decisions made in recordingThe hierarchy of your signal chainDrum overheads: why you should use dark-sounding micsCymbal selectionMix translation: how to create consistency when working in various studiosHow to trust that your mixes will sound good outside of your roomTo learn more about Will Purton, visit: https://www.willpurton.com/Looking for 1-on-1 feedback and training to help you create pro-quality mixes?Check out my coaching program Amplitude and apply to join:https://masteryourmix.com/amplitude/ Want additional help with your music productions?For tips on how to improve your mixes, visit: https://masteryourmix.com/ Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/ Get your copy of my Amazon #1 bestselling books:The Recording Mindset: A Step-By-Step Guide to Creating Pro Recordings From Your Home Studio: https://therecordingmindset.com The Mixing Mindset: The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/ Check out our Sponsors:Want more Mixing or Mastering clients? Communicate your true value with MixFlip: https://mixflip.io/?affiliate=mym Download Waves Plugins here: https://waves.alzt.net/EK3G2K Subscribe to the show:Apple Podcasts: https://podcasts.apple.com/us/podcast/master-your-mix-podcast/id1240842781 Spotify: https://open.spotify.com/show/5V4xtrWSnpA5e9L67QcJej Youtube: http://www.youtube.com/@MasterYourMix Have questions you’d like answered on the show?Send them to questions@masteryourmix.comPlease leave a...
09/4/2025
1:15:11
Dave Parkin: Trusting Your Instincts
Twenty-five years ago, Dave Parkin opened Blackbird Sound Studio in Perth, Western Australia, an independent recording studio that he own’s and manages. Since then, he’s been working in the music industry, picking up awards along the way—including 14 WAMI Producer of the Year wins and an ARIA-winning song—plus a handful of nominations. Dave’s had numerous songs chart in the ARIA rankings and a few tracks in the Triple J Hottest 100, with one reaching #2 and several others making the top 10.Beyond the accolades, one of the most rewarding parts of his career has been working closely with bands such as Jebediah, South Summit, Old Mervs, Great Gable, and Spacey Jane, to name a few, on song structure, arrangement, and helping shape their sound. He’s had the privilege of contributing to the launch of many successful artists, both independent and signed to record labels, guiding them through the creative process and bringing their music to life.Despite all that, Dave has kept a pretty low-key online presence and hasn’t relied much on advertising— he’s always preferred to let the music speak for itself, and people find him through the work he’s done. More than anything, Dave loves what he does and feels lucky to have built a career around it. These days, he’s found a better balance between work and family, trading the long, late hours of his 20s for a more sustainable routine. Making music is still his passion, but so is spending time with his wife and kids.IN THIS EPISODE, YOU’LL LEARN:Getting started with running a studioHow to find good bands to trust you with working on their musicBeing open to experimentationDealing with impostor syndromeHow to create clarity with effectsAutomating effects during the tracking stageWhen to use reverb vs. delayCreating movement in a mix through sidechained effectsDistorting drumsHis trick for tracking big, fat snare soundsTo learn more about Dave Parkin, visit: http://www.blackbirdstudio.com.au/Looking for 1-on-1 feedback and training to help you create pro-quality mixes?Check out my coaching program Amplitude and apply to join:https://masteryourmix.com/amplitude/ Want additional help with your music productions?For tips on how to improve your mixes, visit: https://masteryourmix.com/ Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/ Get your copy of my Amazon #1 bestselling books:The Recording Mindset: A Step-By-Step Guide to Creating Pro Recordings From Your Home Studio: https://therecordingmindset.com The Mixing Mindset: The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/ Check out our Sponsors:Want more Mixing or Mastering clients? Communicate your true value with MixFlip: https://mixflip.io/?affiliate=mym Download Waves Plugins here: https://waves.alzt.net/EK3G2K Subscribe to the show:Apple Podcasts:
02/4/2025
1:07:30
Scott Middleton: Creating Emotionally Charged Music
Scott Middleton has been playing guitar and writing music for over 26 years. As a founding member and guitarist of the Toronto-based punk metal band Cancer Bats, he has played a pivotal role in shaping the band's sound and success. In 2003, Scott attended the Toronto Audio Recording Academy with the goal of becoming a producer at a young age. His first recording project after graduation was Cancer Bats' debut release, which quickly secured the band a record deal.Throughout the band's six studio albums—selling thousands of copies worldwide—Scott contributed as a co-producer and occasional engineer, refining his skills in both songwriting and production. Since 2014, he has dedicated himself to helping other artists elevate their music through his expertise in songwriting, creative production, and a keen ear for tone.Passionate about crafting impactful heavy records and bringing artists' musical visions to life, Scott has been operating out of his own studio, High Wattage Cottage, since February 2022. Located on the Bay of Quinte, just east of Toronto, this bespoke studio destination provides an inspiring space for artists to create and record.IN THIS EPISODE YOU’LL LEARN:Infusing energy into your recordingsMaking authentic/emotionally charged musicWorking with producers like Eric Ratz and Ross RobinsonMaking musicians connect with their musicCreating a correlation between lyrics, their meanings, and the musicBalancing the vision of the producer vs artistLooking for the boring part in a song during productionThe challenges of producing you own musicGetting outside feedback on your workAnalyzing your songs for the sake of making them betterTo learn more about Scott Middleton, visit: https://www.scottmiddletonproducer.com/Looking for 1-on-1 feedback and training to help you create pro-quality mixes?Check out my coaching program Amplitude and apply to join:https://masteryourmix.com/amplitude/ Want additional help with your music productions?For tips on how to improve your mixes, visit: https://masteryourmix.com/ Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/ Get your copy of my Amazon #1 bestselling books:The Recording Mindset: A Step-By-Step Guide to Creating Pro Recordings From Your Home Studio: https://therecordingmindset.com The Mixing Mindset: The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/ Check out our Sponsors:Want more Mixing or Mastering clients? Communicate your true value with MixFlip: https://mixflip.io/?affiliate=mym Download Waves Plugins here: https://waves.alzt.net/EK3G2K Subscribe to the show:Apple Podcasts: https://podcasts.apple.com/us/podcast/master-your-mix-podcast/id1240842781 Spotify:
Helping musicians, engineers and producers create professional recordings and mixes from home so you can showcase your talents in the best way possible and grow your career.
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