The advertising podcast, hosted by Jon Evans (the Uncensored CMO) and Orlando Wood (Author of Lemon and Look Out). Each week we dissect the latest ads, the bigg...
Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising
This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term?Timestamps00:00 Intro00:50 News10:59 Ad of the week13:54 Break from the commercials18:18 Name that brand24:41 Outro
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25:12
Rory’s Man Bag, The Dirt on Persil, Michelle’s Mischief and some 17th Century career advice
Orlando and Jon are back from MAD//Fest, one of the biggest marketing festivals in the UK, where they discuss their key takeaways from industry legends such as Rory Sutherland and Sir John Hegarty.Timestamps00:00 Intro00:24 Madfest roundup10:49 Break from the commercials - 17th Century Career Advice17:05 Ad of the week - Adidas20:06 Drinks Trolley24:39 Name that brand
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30:32
The real winners at Cannes and why humour is back
Jon and Orlando are back from a week at the Cannes Lions festival of creativity, where the advertising industry descend to celebrate the best work from the year. Using data from the System1 Test Your Ad database, they discuss what ads both scored big with the public and were admired by the industry, and why humour is at the core.Timestamps00:00 Intro00:29 Cannes Lions winners vs the data16:25 Break from the commercials20:27 Name that brand
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25:08
A non dull car ad, Cicero inspired advertising and did Jon make the PMW Top 100?
Timestamps00:00 - Start09:44 - Ad of the week12:20 - Name that brand16:55 - Break from the commercials20:34 - Merch
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22:55
Cannes Lions Preview: The Cost of Dull and Advertising Principles Explained launched
In this episode Orlando talks about the launch of his new course, Advertising Principles Explained, and Jon shares his upcoming Cannes Lions talk "The Cost of Dull". Jon also recounts more stories from his time at Mateus Rose and meets his idol in the phone a friend segment.
The advertising podcast, hosted by Jon Evans (the Uncensored CMO) and Orlando Wood (Author of Lemon and Look Out). Each week we dissect the latest ads, the biggest breaking news and the most controversial opinions on advertising.
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